Ergebnis für "Crisis" in Marketing & Vertrieb

In Selling in a Crisis, the world's most sought-after sales trainer Jeb Blount delivers an essential blueprint for staying motivated, keeping your pipeline full, increasing sales, retaining your customers, and advancing your career in times of uncertainty and change. In his classic, no-nonsense style, Jeb gives you fifty-five easy to consume tips, techniques, and tactics that are time-tested and proven to help you stay on top when everything and everyone else is down.

From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at...

An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech...

Need a crisis? Pick one. If you’re a PR professional working in a corporation, startup, small business, or nonprofit, you’ll have to deal with a crisis. When. Not if. Are you prepared to deal with the media? Hold a press conference? Prepare speaking points for the CEO? Give media training? Get a handle on your brand and keep the facts front and center?

Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence. The lessons are universal and cut across every industry, meaning all organizations can use Crisis Averted to safeguard their single most important asset: their reputation.

A podcast breaking down the biggest PR crises in business history; what went wrong, what went right, and what should have been done differently. Hosted by a crisis communications specialist and the producer of Uncensored CMO.

It's a fact. Writers get stuck. My book has been on my bucket list for years. I've started countless times and never finished this book. I'm hopelessly stuck and can't figure out how to move forward. Book coaches Cathy Fyock and Allie Pleiter have not only faced these obstacles themselves but have coached hundreds of author clients confronting these impediments. This unique book identifies the typical challenges faced by authors and offers specific, actionable ideas for getting past the block and moving on to book publication.

This audiobook provides an in-depth analysis of the evolution of tech journalism. Tech companies were used to 'cheerleading' coverage of product launches. This long tech-press honeymoon ended, and was replaced by a new era of mounting criticism, focused on tech's negative impact on society. When - and why - did tech coverage shift? How did tech companies respond to the rise of tech criticism? Through analyses of both the tech media and corporates' crisis responses, this audiobook examines the roots and characteristics of the 'Techlash'.

Rubin delivers actionable insights drawn from compelling case studies, unlocking the secrets of turning adversity into advantage. This is not just a guide but a blueprint for resilience, arming businesses with strategies to navigate disruption and come out stronger.

In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies.

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence - drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world - that business is riding on yet another bubble that is ready to burst - a brand bubble.

Nationally known bestselling author Edward Segal shares his advice, observations, and recommendations on how to prevent, manage and recover from business-related crises. Learn how companies, organizations, and individuals managed crisis situations and the lessons to be learned from their failures, mistakes and successes.

Listen up, corporate North America! A crisis is the win-or-lose moment for every business, where one misstep can undo decades of goodwill. Where one wrong statement can end relationships and revenue. The Crisis Beat Podcast is an exploration of the dynamic world of corporate crisis communications. Join us as we explore the corporate wins and losses in this arena, and dig deep into the best practices, tools, tactics, and tricks that business leaders need to know. Join hosts Dr. Mark Crowther and Mr. Brady Wood as they dive into recent news making events, discussing what's done well and what's ...

This audiobook is written to be a playbook to live the life of your dreams, to remind you how to be the best version of yourself, how to live a life with fewer worries, to overdeliver on your promises to yourself, how to bring others on your journey, how to overcome irrational behavior, and to stop making the same mistakes. It’s an adventure in discovering who you really are, and what the voices in your head really mean. It’s a story of belief against the odds and resilience in the face of failure. The worst events of the 21st century came all at once.

In the age of 'fake news,' political discord, lightning-fast news cycles and social media shaming, it's essential that all businesses understand crisis communications and have a plan in place. On Crisis, created and hosted by Joanna Doven, one of the U.S.'s youngest big city mayoral press secretaries, led communications for the 2009 G-20 Economic Summit and in 2013 founded a public relations firm, Premo Consultants. She has since helped some of the world's largest companies, educational institutions and regional nonprofits navigate employee scandals, reinvent their brands, and glide through ...

The financial crisis that has gripped this country since last September has had so many twists and turns, it would make for a great drama -- if it all were not so real and damaging. Companies are shutting down and laying off workers, 401ks are melting away, and the government is spending $700...