Ergebnis für "Anatomy Band 1 Anatomy Eine Liebesgeschichte" in Wirtschaft & Karriere

A “captivating…constructive” (Adam Grant, #1 New York Times bestselling author of Think Again) guide to breaking free from the thoughts, habits, jobs, relationships, and even business models that prevent us from achieving our full potential. Almost everyone feels stuck in some way. Whether...

'This book is phenomenal' - Steven Bartlett on Diary of a CEO 'Brilliant. I loved it' - Malcolm Gladwell 'Important, entertaining, practical, and timely' - Arianna Huffington Anatomy of a Breakthrough is a groundbreaking guide to optimising your life, overcoming obstacles, and reaching your full...

How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth.

Brian Cruver first entered the Enron's office complex, in March 2001. He was an eager MBA ready to cash in as a new hire with one of America's most highly valued companies. But, from his first day - when his new boss warned him, "there was a mix-up in the hiring process," but that it was "no big deal...just think of it like you're adopted" - to his last, when he and his colleagues were given thirty minutes to leave the building, Cruver found himself enmeshed in a business cult that each day grew only more bizarre.