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Shortly after the emergence of genetic engineering in the 1970s, academic biologists were courted by venture capitalists and multinational companies. Researchers who understood the new biology of the time went from being merely curious about how the natural world functioned to realizing that they could profit from their newfound recognition. As they were inventing all sorts of newfangled organisms, biologists became acquainted with intellectual property.

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

Generative AI, biometrics, spatial computing, electric vehicles—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2025 will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.

Just months ago, millions of people were stunned by ChatGPT's amazing abilities–and its bizarre hallucinations. But that was 2022. GPT-4 is now here, with smarter, more accurate, and deeper technical knowledge. GPT-4 and its competitors and followers are on the verge of transforming medicine. But with lives on the line, you need to understand these technologies–stat.

Generative AI is rewriting the rulebook with its seemingly endless capabilities, from crafting intricate industrial designs, writing computer code, and producing mesmerizing synthetic voices to composing enchanting music and innovating genetic breakthroughs. In Generative AI in Practice, renowned futurist Bernard Marr offers listeners a deep dive into the captivating universe of GenAI. This comprehensive guide introduces you to the basics of this groundbreaking technology and outlines the profound impact that GenAI will have on business and society.

In this groundbreaking and practical guide, teachers will discover how to harness and manage AI as a powerful teaching tool. Jose Antonio Bowen and C. Edward Watson present emerging and powerful research on the seismic changes AI is already creating in schools and the workplace, providing invaluable insights into what AI can accomplish in the classroom and beyond.

For a physicist, all the world is information. The universe and its workings are the ebb and flow of information. We are all transient patterns of information, passing on the recipe for our basic forms to future generations using a four-letter digital code called DNA. In this engaging and mind-stretching account, Vlatko Vedral considers some of the deepest questions about the universe and considers the implications of interpreting it in terms of information.

ChatGPT has changed the world!! Are you taking advantage of this? Learn how to make the most of cutting-edge AI in ChatGPT Side Hustles for 2025: 100 Smart and Simple Ways to Monetize Generative AI for Entrepreneurs and Content Creators. Whether you are an experienced entrepreneur or just starting your business, this book equips you with practical tactics, detailed step-by-step instructions, and innovative ideas to help you take advantage of the AI revolution.

The world of online business is changing fast — and in 2025, ChatGPT and AI tools are leveling the playing field for everyday entrepreneurs. Whether you’re launching your first digital product, automating client work, or scaling your side hustle, this step-by-step guide gives you everything you need to turn ideas into income using the latest AI technologies.

Whether you’re new to the User Experience field or just want to refresh your UX knowledge, The UX Design Field Book is your go-to quick reference guide for everything about User Experience Design.

ChatGPT has become a tool hundreds of millions use every day—yet few have mastered the art of sweet-talking these new AI chatbots into providing detailed and accurate responses to user prompts. It's vital for every professional tech user to have an understanding of how AI chatbots work, and how best to put them to work. While the fear is that AI will take people’s jobs, it is more likely to be someone using AI that will! This book explores the ‘big three’ AI chatbots, demystifying their operation, and providing a wealth of tools for thinking about how to talk to these smart tools.

“Essential reading” – Forbes From the New York Times bestselling author of The New Great Depression and Currency Wars, a telling prediction for how AI will endanger global economic markets and security In November 2022, OpenAI released GPT-4 in a chatbot form to the public. In just two...

From the author of The Immortal King Rao, finalist for the Pulitzer Prize, a personal exploration of how technology companies have both fulfilled and exploited the human desire for understanding and connection A MOST ANTICIPATED BOOK: Esquire, Foreign Policy, Lit Hub, Electric Literature...

From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected - all of us.

Data Lake Architecture will explain how to build a useful data lake where data scientists and data analysts can solve business challenges and identify new business opportunities. Learn how to structure data lakes as well as analog, application, and text-based data ponds to provide maximum business value. Understand the role of the raw data pond and when to use an archival data pond. Leverage the four key ingredients for data lake success: metadata, integration mapping, context, and metaprocess.

In Artificial Unintelligence, Meredith Broussard argues that our collective enthusiasm for applying computer technology to every aspect of life has resulted in a tremendous amount of poorly designed systems. We are so eager to do everything digitally - hiring, driving, paying bills, even choosing romantic partners - that we have stopped demanding that our technology actually work. Broussard, a software developer and journalist, reminds us that there are fundamental limits to what we can (and should) do with technology.

Wer heute abwartet, kommt morgen zu spät. Kunst galt lange als letzte Bastion des Menschlichen gegenüber Künstlicher Intelligenz. Seit KI-generierte Bilder für Millionen US-Dollar versteigert und Dichterpreise an ChatGPT vergeben werden, stellt sich die Frage: Müssen wir uns auch auf dem Feld der Kreativität geschlagen geben? Und selbst wenn sie nicht als Kunst durchgehen, haben KI-"Werke" doch Einfluss auf Kultur, Gesellschaft und Wirtschaft – die Manipulation von Kaufentscheidungen ist da nur eine Gefahr.

AI & Innovation is a timely, essential book for business leaders, innovation and strategy managers, and executives seeking state-of-the-art guidance on AI and proven best practices for implementation.

This study guide follows the syllabus for the Microsoft AI Foundations exam (AI-900). More importantly, this audiobook will help you gain the foundational knowledge needed to become an AI practitioner. You do not need a mathematical or programming background to understand the concepts in this audiobook or to pass the AI-900 exam. This study guide does not contain any material that compromises the integrity of any Microsoft exam. All materials, including practice questions, were developed using the syllabus for the exam and thorough research of published articles.

The first audiobook of its kind, Mind Wars covers the ethical dilemmas and bizarre history of cutting-edge technology and neuroscience developed for military applications. As the author discusses the innovative Defense Advanced Research Projects Agency (DARPA) and the role of the intelligence community and countless university science departments in preparing the military and intelligence services for the 21st century, he also charts the future of national security.