Social media isn’t burning you out, your workflow might be.

In this episode, Lach sits down with Matt Navarra — social strategist, consultant, media commentator, and author of the Geekout newsletter — to unpack the realities of working in social today.

From Matt’s unconventional career path (banking, teaching, government comms) to becoming one of the most trusted voices in the industry, this conversation dives into:

• ADHD and why social media attracts neurodivergent brains
• Burnout, boundaries, and shaping work around how you actually operate
• AI as your wingman — not your creative director
• Why judgment and personality matter more in an AI-saturated feed
• The shift from rented reach to owned community
• Repeatable, episodic content and building formats people come back for

We also touch on the Sked Social x Matt Navarra Trends Report — now live — where community is positioned as the true growth engine for brands in 2026 and beyond.

If you work in social, lead a team, or are trying to stay relevant without cooking yourself in the process, this one’s for you.

This episode is proudly brought to you by Sked Social — the platform built for teams who treat social seriously.

And if you’re looking to bring more structure to your creative process, Sked Ideas is now live with a free 14-day trial.

Ideas are infinite now. Execution is the real bottleneck.

In this episode, Lach sits down with Rich Henson, Product Manager at Sked Social, to unpack what actually happens between customer feedback and product launches — and why most social teams are drowning in ideas but starving for clarity.

From rebuilding approvals (and killing the screenshot era) to spotting early signals around AI adoption, Rich shares what five years inside Sked has taught him about workflow, burnout, and building tools that don’t replace social media managers — but empower them.

They also give a behind-the-scenes look at Sked Ideas, a new feature designed to bridge the messy gap between “rough thought” and “ready to schedule.”

You’ll hear:

• Why Google Sheets accidentally became the planning tool of choice
• How to filter good ideas from useful ones
• The real impact of AI on social professionals
• Why “grow at all costs” is a trap for agencies
• And how to avoid burning out in a reactive industry
  

If you manage social, run an agency, or build products for marketers, this episode will hit.

Most brands don’t need better content. They need better community instincts.

In this episode of Seen, Lach sits down with social strategist Cal Ritchie from Iris Worldwide to unpack what actually makes social work right now.

Cal started his career in community management and never lost touch with it. That foundation shapes everything he does, from big brand strategy to the smallest DM interaction.

Together, they talk about why community managers make better strategists, how “boring” brands can win on social, and why starting on social before big campaigns still feels wildly underused.

They cover humour as a creative weapon, hacking platform mechanics without losing your soul, why virality is more about compounding than lightning strikes, and how brands can earn a place in culture instead of just borrowing it.

There’s also a surprisingly deep crossover into music fandoms, hardcore scenes, AI weirdness, and why showing the messy process matters more than polished perfection.

This episode is proudly brought to you by Sked Social, the social media management platform built for teams who take socials seriously.

If you work in social, brand, content, or community, this one will hit.