Social media isn’t burning you out, your workflow might be.

In this episode, Lach sits down with Matt Navarra — social strategist, consultant, media commentator, and author of the Geekout newsletter — to unpack the realities of working in social today.

From Matt’s unconventional career path (banking, teaching, government comms) to becoming one of the most trusted voices in the industry, this conversation dives into:

• ADHD and why social media attracts neurodivergent brains
• Burnout, boundaries, and shaping work around how you actually operate
• AI as your wingman — not your creative director
• Why judgment and personality matter more in an AI-saturated feed
• The shift from rented reach to owned community
• Repeatable, episodic content and building formats people come back for

We also touch on the Sked Social x Matt Navarra Trends Report — now live — where community is positioned as the true growth engine for brands in 2026 and beyond.

If you work in social, lead a team, or are trying to stay relevant without cooking yourself in the process, this one’s for you.

This episode is proudly brought to you by Sked Social — the platform built for teams who treat social seriously.

And if you’re looking to bring more structure to your creative process, Sked Ideas is now live with a free 14-day trial.