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eCommerce Masters

eCommerce Masters

Von: Groove Commerce
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 The eCommerce Masters Podcast shares real merchant stories, new technologies, and the latest trends to eCommerce brands.Copyright 2023 All rights reserved. Ökonomie
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  • From PO to Portal with Joe Twer from BlueSnap – EP023

    From PO to Portal with Joe Twer from BlueSnap – EP023
    Jan 22 2026
    Joe Twer of BlueSnap shares how modern B2B payments reduce friction, speed cash flow, and drive global growth. About this Episode: Why are B2B companies spending millions to modernize eCommerce—only to collect payments like it’s still 1999? In this episode of eCommerce Masters, Ethan Giffin sits down with Joe Twer, VP of Global Sales at BlueSnap, to uncover one of the most overlooked blockers to B2B growth: how companies get paid. Joe explains why paper invoices, manual ACH workflows, and outdated gateways create silent friction that hurts cash flow, increases failed payments, and frustrates today’s buyers. Joe shares how leading manufacturers and distributors are rethinking payments as part of the buying experience—not just a back-office task. He breaks down how payment orchestration helps businesses support cards, ACH, recurring billing, and invoice payments across regions while improving approval rates and lowering costs. Real-world examples show how customer portals, global surcharging, and smarter routing remove friction and accelerate collections. The conversation also challenges the myth that “all payment gateways are the same,” explaining how the wrong choice can limit global growth before it even starts. If you’re modernizing B2B commerce but still relying on manual billing and legacy payments, this episode will change how you think about revenue. Essential listening for leaders serious about growth. Chapters 00:00 – Why B2B payments are broken 06:10 – Joe Twer’s path into payments and global commerce 12:45 – Why payments are table stakes but rarely optimized 19:30 – What makes BlueSnap different from traditional gateways 26:05 – Failed transactions, routing, and approval rate optimization 32:50 – Supporting global payments, ACH, and recurring billing 39:20 – ERP and eCommerce platform integrations in B2B 45:40 – Reducing checkout friction and improving buyer experience 52:10 – Surcharging, digital transformation, and final advice Resources Groove Commerce – https://www.groovecommerce.com BlueSnap – https://www.bluesnap.com Stripe – https://stripe.com NetSuite – https://www.netsuite.com Microsoft Dynamics – https://dynamics.microsoft.com SAP – https://www.sap.com BigCommerce – https://www.bigcommerce.com Shopify – https://www.shopify.com Salesforce Commerce Cloud – https://www.salesforce.com/products/commerce-cloud LinkedIn – https://www.linkedin.com YouTube – https://www.youtube.com About the guest: Joe Twer Joe Twer is a global payments leader with deep expertise in helping companies modernize their commerce infrastructure and scale internationally. As Vice President of Global Sales at BlueSnap, powered by Payroc, Joe works with manufacturing, technology, and B2B organizations to unify and optimize their global payment operations. With a background spanning product consulting, solution sales, and program management, Joe brings a unique blend of technical insight and commercial strategy to every conversation. He is passionate about helping businesses consolidate systems, eliminate data silos, and turn payments into a growth driver—not just a back-office function. About the host: Ethan Giffin Ethan Giffin is the founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build, and grow their eCommerce sites. An industry expert in eCommerce, digital marketing, and commerce technology, Ethan has spent years focused on conversion rates, search visibility, and web analytics. When he’s not optimizing eCommerce architecture at Groove Commerce, Ethan speaks nationally and internationally as an industry authority. In his free time, he enjoys cooking, traveling, DJing, and collecting rare pocket squares. Connect with us Website: https://www.groovecommerce.com LinkedIn: https://www.linkedin.com/company/groove-commerce/ Facebook: https://www.facebook.com/iGotGroove X: https://x.com/groovecommerce Instagram: https://www.instagram.com/groovecommerce/
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    39 Min.
  • Designing for Conversions with Justin Scott from Dopple– EP022

    Designing for Conversions with Justin Scott from Dopple– EP022
    Jan 5 2026
    Discover how Justin Scott of Dopple and Ethan Giffin explore 3D visualization, UX, and strategies for designing eCommerce sites that convert. About This Episode What if your website could sell like your best salesperson—guiding buyers through every detail, option, and finish until they’re confident enough to click “buy”? In this episode of eCommerce Masters, Justin Scott, CEO of Dopple, joins Ethan Giffin to reveal how 3D visualization is transforming B2B commerce. Justin shares how Dopple’s platform helps brands move beyond static 2D photos and into interactive, 3D product experiences that educate and convert. He explains how businesses can turn complex, customizable products into simple visual journeys—and why this shift is essential as modern B2B buyers expect speed, clarity, and control. With examples like Copper Hoods, where 3D configurators boosted engagement by 60% and conversions by 40%, Justin proves that visual storytelling isn’t just beautiful—it’s profitable. Along the way, he and Ethan explore the future of AI-driven content, the power of agency collaboration, and the importance of hiring digital-native talent to lead transformation. If you’re ready to rethink how customers see and shop your products, this episode will change the way you look at B2B eCommerce forever. Listen now to learn how showing more can help you sell more. Chapters 00:00 - Designing for Conversions: The Power of Visual Merchandising02:00 - Justin’s Journey from Zillow to Dopple05:00 - The Shift from 2D to 3D in B2B Commerce08:00 - What Dopple Does and Who It’s For12:00 - Real-World Example: Copper Hoods Configurator16:00 - Designing for Conversion Through Visualization22:00 - The Role of CAD and 3D Modeling in Buyer Experience27:00 - Understanding Buyer Behavior and Analytics30:00 - Partnerships, Implementation, and Collaboration32:00 - Build vs. Buy: Scaling 3D Technology for B2B36:00 - The Future of Digital Transformation in B2B Commerce38:00 - What’s Next for Dopple and Groove Commerce46:00 - Final Thoughts: Hiring for Digital Vision and Transformation Resources Dopple - https://www.dopple.io Groove Commerce - https://www.groovecommerce.com Zillow - https://www.zillow.com Tumblr - https://www.tumblr.com Copper Hoods - https://www.copperhoods.com ShopTalk (Event) - https://shoptalk.com Google Analytics 4 (GA4) - https://marketingplatform.google.com/about/analytics/ Shopware - https://www.shopware.com BigCommerce - https://www.bigcommerce.com Shopify - https://www.shopify.com Salesforce - https://www.salesforce.com HawkSearch - https://www.hawksearch.com About our Guest, Justin Scott Justin Scott is the CEO and Co-Founder of Dopple, a company transforming ecommerce with immersive 3D and AR experiences. He’s spent his career at the center of digital innovation; from reshaping how people shop for homes at Zillow, to empowering creators at Tumblr, to building data-driven workflow tools at FiscalNote. Now at Dopple, he’s focused on breaking the barrier between physical and digital worlds by making 3D content creation and distribution seamless across every channel. About Our Host, Ethan Giffin Ethan Giffin is the Founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics. When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares. Connect With Us: Website: www.groovecommerce.com/ LinkedIn: https://www.linkedin.com/company/groove-commerce/ Facebook: https://www.facebook.com/iGotGroove X: https://x.com/groovecommerce Instagram: https://www.instagram.com/groovecommerce/
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    50 Min.
  • Transforming Tradition with Dwayne Doshier from Shopify - EP021

    Transforming Tradition with Dwayne Doshier from Shopify - EP021
    Nov 18 2025
    Discover how Dwayne Doshier of Shopify is driving digital transformation in B2B eCommerce, bridging innovation with decades of industry expertise. About This Episode

    What does real digital transformation look like for manufacturers and distributors today?

    In this episode of eCommerce Masters, host Ethan Giffin sits down with Dwayne Doshier, Partner Growth Architect at Shopify, who shares over 25 years of lessons in eCommerce and B2B innovation. Dwayne explains how manufacturers can move from outdated systems to modern digital experiences that actually serve their customers better. He talks about why successful transformation isn’t just about technology—it’s about people, alignment, and defining what success really means.

    From simplifying complex B2B buying journeys to using AI and data tools for smarter decisions, Dwayne outlines practical ways to speed up change without overwhelming your team. He also highlights the value of taking “pause moments” during transformation to rest, reflect, and reset strategy—ensuring sustainable progress instead of burnout.

    If you lead or support digital growth in manufacturing, distribution, or B2B commerce, this episode is packed with real-world advice on building momentum, uniting teams, and staying ahead of the next industrial revolution.

    Tune in to learn how to future-proof your business with smarter, faster, and more human digital transformation.

    Chapters 00:00 - Welcome and Introduction to Dwayne Doshier 02:15 - Dwayne’s Early Career and Entry into E-Commerce 09:40 - Mentorship, Leadership, and Lessons from Industry Giants 15:20 - Industry 4.0 and the Digital Transformation of Manufacturing 22:00 - Shopify’s Journey into the B2B Space 30:35 - The Difference Between B2B and B2C Commerce 38:50 - Leveraging Data, AI, and Partners like Klaviyo in B2B 46:25 - Overcoming Fatigue and Structuring Digital Transformation 55:10 - Shopify’s Strengths, Partnerships, and Platform Differentiation 1:03:40 - Building Internal Alignment and Defining What Success Looks Like

    Resources Groove Commerce - https://www.groovecommerce.com

    Shopify - https://www.shopify.com/solutions/b2b/enterprise

    Klaviyo - https://www.klaviyo.com

    About our Guest, Dwayne Doshier

    Dwayne Doshier is a seasoned B2B eCommerce strategist with a practitioner viewpoint for improving eCommerce success and operational maturity. With 25+ years of experience at premier consultancies and commerce agencies, Dwayne creates effective cases for change, delivers engaging and memorable workshops, provides empathetic coaching, and frequently speaks at client sales summits and eCommerce trade shows. He has served on multiple launches of first-in-market B2B capabilities and is passionate about helping B2B sellers achieve eCommerce success using meaningful value propositions, differentiated experiences, and the power of teams. He serves as a commercial lead of partner growth programs for Shopify.

    About Our Host, Ethan Giffin

    Ethan Giffin is the Founder and CEO of Baltimore-based Groove Commerce, a premier eCommerce agency that helps mid-market brands design, build and grow their eCommerce sites.

    Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them. For years, Ethan has lived and breathed conversion rates, search engine visibility, and web analytics.

    When Ethan isn’t obsessing over SEO, conversion rates and eCommerce architecture at Groove Commerce, he can be found speaking as an industry authority, both nationally and internationally. In his free time, he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares.

    Connect With Us:

    Website: www.groovecommerce.com/ LinkedIn: https://www.linkedin.com/company/groove-commerce/ Facebook: https://www.facebook.com/iGotGroove X: https://x.com/groovecommerce Instagram: https://www.instagram.com/groovecommerce/
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    1 Std. und 6 Min.
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