What happens when a Physician Assistant gets tired of 20-minute appointments and decides to build something better?

In this conversation, I sit down with Adrian Thompson, PA-C, who left traditional medicine to start her own telehealth practice — and hasn't looked back.

We cover:
-Healthcare burnout and why so many practitioners are at a breaking point
-Transitioning from traditional medicine to private practice
-Insurance vs. cash-based models — what actually makes sense
-Telemedicine, location independence, and what that looks like in real life
-Marketing a medical practice without feeling salesy
-Building confidence as a healthcare entrepreneur

One thing Adrian said that really stood out: she got to a point where she couldn't give good care in 20-minute appointments anymore. If you've ever felt that way, this conversation is for you.

Whether you're a Physician Assistant, Nurse Practitioner, chiropractor, functional medicine practitioner, or health coach thinking about building something more independent — this is the conversation you didn't know you needed.

📖 Free Ebook: Not sure who you're meant to help or what to offer? Grab my ebook to get clear on your ideal client and your signature offering → https://kristinhartjes.com/idealclientworkbook

🔗 Work With Me: Ready to build your own business that actually works? Find out more about working with me → https://kristinhartjes.com/work-with-me/

🔗 Connect with Adrienne:
Website: https://vidawomenshealth.com
Facebook: https://www.facebook.com/profile.php?id=61569757798559
Instagram: https://www.instagram.com/vida_womenshealth
Email: adrian@vidawomenshealth.com

Timestamps:
0:00 - Meet Adrian: PA Who Built Her Own Practice
1:27 - When Life Forces a Career Pivot
4:23 - The Burnout That Changed Everything
5:39 - How She Actually Started Vita Telehealth
10:30 - Insurance or Cash? What Really Happened
14:22 - Why She Went All-In on Cash-Based Care
19:13 - The State Where PAs Can Practice Independently
22:56 - What Every PA Needs to Know About Licensing
25:52 - Virtual Practice... But Missing Something
30:07 - How She Gets Clients Without Social Media
38:26 - The Confidence No One Can Give You

If showing up online feels uncomfortable, exhausting, or just… not like you — you're not alone.

A lot of health coaches struggle with visibility — not because they don't care about their work, but because putting themselves out there feels vulnerable, performative, or just really hard.

In this episode, I'm talking about why visibility feels so hard (especially if you're more introverted) — and it's probably not what you think.

Discover:
* The real reason hiding feels so natural (and why it makes sense)
* Why introversion isn't actually the problem
* What's really keeping you from showing up for your coaching business
* A more sustainable way to think about visibility as a health coach

If you've been waiting until you feel "ready" to show up — this one's for you.

👉 Ready to build a coaching business that feels aligned? Apply to work with me: kristinhartjes.com/apply

📋 Get your free Ideal Client Workbook: kristinhartjes.com/idealclientworkbook

Timestamps:
01:00 Why getting visible feels so hard
02:00 How this shows up in your business
02:30 My experience business building as an introvert
05:30 The underlying challenges of visibility for introverts
06:00 The real reason many coaches quit
06:50 Understanding the real problem
08:30 Why trying to fix yourself is a trap

Most people think self-sabotage looks obvious. Procrastinating. Avoiding. Just not trying.

But in reality? It usually feels completely reasonable in the moment.

It looks like overthinking. Second-guessing. Tweaking things instead of finishing them. Telling yourself you just need to get a little clearer first — and then suddenly another week has gone by and you still haven't done the thing.

In this episode, I'm walking you through what self-sabotage actually looks like inside your coaching business, and why most people don't even realize it's happening.

If you've ever felt stuck even though you know what to do — this one's for you.

In this episode:
00:00 – What self-sabotage actually looks like
01:27 – The patterns that feel productive (but aren't)
03:15 – How it plays out in real life
05:30 – Why you keep doing it
07:00 – A different way to look at your business
10:00 – What to do with this

Get the free Ideal Client Workbook →
https://kristinhartjes.com/idealclientworkbook

Work with me → https://www.kristinhartjes.co/contact-businessmentoring