➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Discover how Holly Mabry went from a small-town Arizona brokerage to becoming Chief Brokerage Officer at one of the fastest-growing real estate companies in the world—by refusing to let anyone count her out. In this interview, Wendy speaks with Holly about her 27-year journey in real estate, the mantra that shaped her career ("I'm going to be so good you can't ignore me"), and what it takes to lead through one of the most disruptive periods the industry has ever seen.

You'll learn how Holly's grandmother taught her to deliver hard truths with kindness, why being authentically yourself is the ultimate competitive advantage, and how eXp is staying ahead of industry changes by building tools and resources that help agents win. From joining eXp when they had just 11,000 agents to now overseeing brokerage operations nationwide, Holly breaks down what separates agents who thrive from those who get left behind.

If you want to build a real estate career rooted in service, authenticity, and long-term thinking—this conversation is your playbook.

➡️ Timestamps

0:00 What's your X factor?
1:22 Being yourself as the ultimate competitive edge
2:28 Grandmother's lesson: truth delivered with kindness
2:57 Holly's role as Chief Brokerage Officer at eXp
3:29 Joining eXp at 11,000 agents—the coolest ride
4:29 Family roots in Arizona real estate since the 70s
5:31 Overcoming "you're from a small brokerage" dismissals
5:49 The mantra: "Be so good they can't ignore me"
7:06 Navigating industry changes and the current pivot
19:44 Why taking care of the consumer is everything
21:00 How eXp stays proactive on compliance and forms
22:49 The Volkswagen obsession: buses, beetles, and "the thing"
25:50 Mountain biking, e-bikes, and chickens named Rosie, Dolly & Pants
26:38 Closing advice: 30-day cycles and being unapologetically yourself

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/

➡️ Download the FREE "Content Creation Realities & Lessons: A Guide to Smarter Strategy": https://stan.store/wendyforsythe

Discover how one Austin agent generated $75 million in sales using Facebook groups—no paid ads, no Zillow leads, and zero cold calling. In this interview, Wendy speaks with John Michael Perez, who built a lead generation machine by creating niche community groups that have nothing to do with real estate.

You'll learn the exact Facebook group playbook John uses to attract warm leads, build local authority, and convert strangers into clients. From his weekly content schedule to his "Business Tuesday" hack that keeps his face at the top of the feed, to getting sponsors to fund his events for free—this episode breaks down the full system step by step. If you want leads coming to you instead of chasing them, this is your blueprint.

➡️ Timestamps

0:00 Why cold calling didn't work for John
1:47 The mindset shift to becoming a "lighthouse"
2:35 How $75M in sales came from Facebook groups
3:00 Why your group should NOT be about real estate
4:51 The secret sauce: in-person events that capture leads
6:23 How Facebook recommends your group to the right people
7:43 The weekly content schedule that builds trust
10:23 Business Tuesday: the algorithm hack that keeps you visible
12:10 How to leverage client testimonials for instant credibility
14:01 How to run events for "free 99" using sponsorships

➡️ Connect With Wendy

https://x.com/brandWendy/
https://www.linkedin.com/in/wendyforsythe/
https://www.instagram.com/brandwendy/