Writing Emails that People Actually Want to Read with Bobby Klinck (Part 2)
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Writing Emails that People Actually Want to Read with Bobby Klinck (Part 2)
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Email marketing shouldn’t be transactional. It’s not about getting clicks, open rates, or even getting sales. Email is about building connections so it needs to be personal and consistently add value for your readers.
In part 1 of my interview with Bobby Klinck, we talked about how to do email marketing differently from other entrepreneurs. In today’s part 2, we’ll be getting into actually writing the emails that build a connection with your audience. You’ll learn:
>> Addictive story-based email structure – how you can write emails with personal stories that still have a point
>> What kinds of stories we should be telling
>> Practical ways that you can collect your stories – big and small – so that you never run out of things to write about.
Links
Bobby’s Book: Email Marketing That Doesn’t Suck
Bobby’s Email Marketing Resource Hub
Bobby’s Free Stuff: BadA$$ Online Marketing University
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