If you ever feel rushed during your photo sessions, like bouncing from one prompt to the next pose, this episode is for you.

My guest, Rachel Larsen Weaver is a DC based family photographer specializing in long form sessions, up to and over 24 hours long.

We talk about how to cultivate a safe place for your clients to let out their true selves, how to show up in marketing, and many more tangents.

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Sponsor of the show: Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

allheartphoto.com/sofi

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Connect with Rachel

Instagram.com/rachel.larsen.weaver

rachellarsenweaver.com

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Follow the show

Patreon: https://patreon.com/wittpod

Website: https://podcast.allheartphoto.com

Instagram: https://instagram.com/witt.pod

YouTube: https://www.youtube.com/@wisdominthetangents

The market is full of buzz words, from authentic to luxury, to candid and documentary. When everyone is moving the same direction and putting on the same outfit, it easy to get lost in the shuffle.

My guest today, Rebel Lucas is here to help us reconnect our brand to what makes us different and unique, therefore setting us apart from the masses.

Rebel is the Lead Designer and systems nerd of Lenya Creative, a full-service studio helping ravenous creatives and wedding industry pros build powerhouse brands through personality-packed design, purposeful websites, and powerful systems.

Let's find your personality-packed brand

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Sponsor of the show: Imagen AI

Get 1500 images edited for free when you try Imagen at https://imagenai.com/allheartphoto

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Connect with Rebel

instagram.com/lenyacreative

lenyacreative.com

When to rebrand - Blog

(https://lenyacreative.com/when-to-rebrand-questions-you-need-to-ask-before/)

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Follow the show

Patreon: https://patreon.com/wittpod

Website: https://podcast.allheartphoto.com

Instagram: https://instagram.com/witt.pod

YouTube: https://www.youtube.com/@wisdominthetangents

We're continuing the count down of your top 5 episodes of the year!

Again I'm so grateful for you all, and I thank you so incredibly much for listening to even one episode of this show this year. Y'all are amazing and you are the reason we keep making more episodes and keep bringing on amazing guests like the ones we'll hear from today.

We're revisiting your top 2 favorite episodes from 2025.

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Sponsor of the show:

Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

allheartphoto.com/sofi

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Follow the guests

Karen Williams - Episode 249

instagram.com/blackvisualqueen

Pye Jirsa - Episode 239

instagram.com/pyejirsa

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Follow the show

Patreon: https://patreon.com/wittpod

Website: https://podcast.allheartphoto.com

Instagram: https://instagram.com/witt.pod

YouTube: https://www.youtube.com/@wisdominthetangents

It's time to count down your top 5 episodes of the year!

First of all, thank you so incredibly much for listening to even one episode of this show this year. Y'all are amazing and you are the reason we keep making more episodes and keep bringing on amazing guests like the ones we'll hear from today.

We're revisiting 3 of your favorite episodes from 2025. Next time we'll get your two favorite episodes of the year.

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Sponsor of the show:

Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

allheartphoto.com/sofi

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Follow the guests

Christine Wright - Episode 232

instagram.com/swishnclick

Samantha Eck - Episode 243

instagram.com/firestormfinance

Miles Witt Boyer - Episode 259

instagram.com/mileswittboyer

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Follow the show

Website: https://podcast.allheartphoto.com

Instagram: https://instagram.com/witt.pod

YouTube: https://www.youtube.com/@wisdominthetangents

As photographers we work with many vendors, especially if you're a wedding photographer. Building and nurturing your relationships with those vendors can be a lasting ticket to amazing photo days, happy clients, and thriving businesses.

Back in 2021 I was the guest on Carolina Guzik's podcast, the Tog Republic. We talk about building those connections with vendors, how to nurture them, and how vendor marketing might just be what your business needs to thrive.

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Check out The Tog Republic wherever you get your podcasts

thetogrepublic.com

instagram.com/thetogrepublic

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Follow the show

Website: https://podcast.allheartphoto.com

Instagram: https://instagram.com/witt.pod

YouTube: https://www.youtube.com/@wisdominthetangents

As solo-prenuers we often don't have investment or retirement plans. This episode I share some personal stories of how I've mismanaged money, and how you can avoid those mistakes.

We also get in to setting up your retirement and investment accounts, and making sure they are investing your money. PSA 401(k)s and IRAs don't invest for you!

And we dive into credit cards. Are they evil? Can they actually help your credit score?

Note: I'm not a financial expert, but I have learned from the best. After this episodes you should definitely check out Tori Dunlap - The Financial Feminist, and Katie Gatti Tassin with the Money with Katie Show. Links below.

Mentioned in the show:

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Cost of doing business calculator.

You can download yours for free at allheartphoto.com/codb

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Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

allheartphoto.com/sofi

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Gusto Contractor Payment App

Receive $100 back when you submit your first paid payroll payment

podcast.allheartphoto.com/gusto

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Tori Dunlap - The Financial Feminist Podcast and Her First $100k

Episode about How to Start Investing

Credit Cards to check out

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Katie Gatti Tassin -The Money with Katie Show

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Follow the show

Website: https://podcast.allheartphoto.com

Instagram: https://instagram.com/witt.pod

YouTube: https://www.youtube.com/@wisdominthetangents

Taxes are often overwhelming but today I'm walking through a few important tax deduction categories for you to keep track of so you don't over pay in your taxes, and to make it much easier for your CPA.

Mentioned in the show:

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Cost of doing business calculator.

You can download yours for free at allheartphoto.com/codb

----

Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

allheartphoto.com/sofi

----

Gusto Contractor Payment App

Receive $100 back when you submit your first paid payroll payment

podcast.allheartphoto.com/gusto

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Mile IQ - https://mileiq.com/

Track your car's mileage for easy tax savings

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Showit Web Designer - https://showit.com/r/allheart

The best web design platform for easy custom designs and mobile optimized ability.

Get a free month when you use my link.

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List of 34 Self Employed Tax Deductions

https://gusto.com/resources/articles/taxes/self-employment-tax-deductions

Follow the show

Website: https://podcast.allheartphoto.com

Instagram: https://instagram.com/witt.pod

YouTube: https://www.youtube.com/@wisdominthetangents

We can't know if our businesses are truly profitable without knowing what the cost of actually doing business is.

Today I walk through how to calculate your cost of doing business. (Spoiler: I have a free calculator for you) This is a great practice to do regularly, especially when prices for your software and expenses change.

Mentioned in the show:

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Cost of doing business calculator.

You can download yours for free at allheartphoto.com/codb

You can even follow along and fill yours out as we go.

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Sofi HYSA

Open a free High Yield Savings Account today and get a bonus $25 deposited in your account, just for signing up.

allheartphoto.com/sofi

----

Follow the show

Website: https://podcast.allheartphoto.com

Instagram: https://instagram.com/witt.pod

YouTube: https://www.youtube.com/@wisdominthetangents