Okay hold my cigarette: you do deep, transformational work. Your know your shit. You know your body of work motherfucking changes and transforms people. But every time you sit down to write your landing page — or someone asks "so what do you do?" — you freeze.

Because what you actually help people with isn't a three-month result. It's a seed. An identity. A becoming that takes time to fully bloom. And your marketing brain keeps asking: how do I sell that?

This week inside Expansion, a marketing strategist came to the hot seat with exactly this question. And what cracked open is what this whole episode is about.

In this episode we go into:

🍑 Why you're not selling results, you're selling a seed (and how to actually say that)

🍑 The one step ahead reframe, why thinking that you need to be an "expert" is holding you back from meeting your most aligned clients

🍑 How your biggest mess-ups make you more qualified, not less (my $25k fee LLC tea)

🍑 The identity shift: selling the becoming, not the deliverables

🍑 The testimonial prompt that writes your copy for you

🍑 Your unique sauce: why the HOW is what makes you irreplaceable

🍑 Why your most human moments are your best marketing assets, always

Journal prompt from this episode:

Who do your clients become after working with you?

Not what results they get. Not how much money they make. Who are they becoming?

If you don't know yet: go ask them. Their words are your marketing copy.

Referenced in this episode:

• Ep. 02 — Embodied Marketing: Becoming the Invitation
• Capacity Over Currency — the essay
• Expansion Vol. 7 — applications open June 2nd, 5pm Europe / 11am New York

Want to ask a question for a future In the Room episode?

DM me intheroom on IG for the chatbox! Love ya!!