What's The Trick? Titelbild

What's The Trick?

What's The Trick?

Von: Ben Hanlin
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How do you take a spark of an idea and turn it into something original, finished, and unforgettable?


In this conversation, we sit down with some of The World’s most creative people and get geeky about their creative process. The breakthroughs, the failures, the step-by-step hard work that audiences never see.


Join Ben Hanlin as he interviews Comedians, Musicians, Writers, Content Creators and asks them, “What’s The Trick?”

Hosted on Acast. See acast.com/privacy for more information.

Ben Hanlin
Kunst Ökonomie
  • Dan Rhodes: How to Become YouTube’s Biggest Magician
    Jan 16 2026

    This episode is a deep, honest look at what it actually takes to build a creative career on the internet, not in theory, but in practice.


    Ben Hanlin sits down with Dan Rhodes, one of the most-followed magicians on YouTube, to unpack how a background in magic turned into a global audience through short-form video, disciplined experimentation, and an almost obsessive focus on consistency. What was made here isn’t just content, it’s a system for learning in public, iterating fast, and compounding attention over time.


    This conversation exists because so much advice about creativity and platforms is either outdated or overly abstract. Dan’s story is grounded in real decisions: what to post, how often, when to pivot, what to ignore, and why owning your audience now matters more than chasing traditional media milestones.


    At its core, this episode is about building something durable in a world where platforms change, algorithms shift, and attention is fleeting, and how to keep making work you actually care about while doing it.


    What You’ll Learn
    • How to build repeatable creative “buckets” instead of constantly reinventing ideas.
    • Why the first milestone on any platform is the hardest, and why growth compounds after that.
    • A practical posting cadence that prioritises learning over perfection.
    • How watch time, not follower count, really drives distribution.
    • Why short-form success can complicate long-form growth, and how to navigate it.
    • The trade-off between chasing traditional media and owning your own audience.
    • How to think about risk, patience, and delayed returns as a creator.


    Why This Conversation Matters

    Creative careers used to follow a narrow path: get on TV, get signed, get commissioned. That model shaped egos, ambitions, and definitions of success for decades.


    This conversation challenges that framework. It shows how a creator can build leverage by showing up daily, paying attention to feedback, and treating platforms as tools, not destinations. Dan’s journey highlights a generational shift: from chasing gatekeepers to building direct relationships with audiences, one piece of content at a time.


    For anyone making things today, films, products, art, and ideas. This episode offers a grounded perspective on how momentum is actually built, and why adaptability matters more than status.



    Who This Episode Is For
    • Creators trying to grow on social platforms without burning out
    • Founders and makers interested in audience-first thinking
    • Anyone frustrated by slow early progress and wondering if it’s worth continuing
    • People deciding between traditional media paths and independent creation
    • Listeners curious about how creative systems are built, not just outcomes



    Hosted on Acast. See acast.com/privacy for more information.

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    42 Min.
  • Tom Basden: How to Make a Career as a TV & Film Writer
    Jan 9 2026

    Have you ever wonder how to make a career as a TV & Film writer?


    Join Ben Hanlin as interviews Tom Basden about his journey in filmmaking, focusing on the transition from a short film to a feature, the collaborative writing process, the challenges of production, and the role of music in storytelling. Tom shares insights on improvisation during filming, the importance of passion in writing, and offers advice for aspiring writers in the comedy genre.


    What You’ll Learn

    - How to move from an early version (short/idea) to a full feature without losing what made it special.



    - Why finishing the script before involving “the system” can protect tone, confidence, and creative clarity.



    - A practical way to think about structure: if scenes can be removed or reordered without consequences, something’s off.



    - How to collaborate when two writers have different strengths (one generates fast, the other simplifies and sharpens).



    - When improvisation helps and when it’s a trap (especially under extreme time pressure).



    - How to handle disagreement across script, shoot, and edit without killing the vibe.



    - Why momentum is the hidden fuel of film projects and what to do when it starts to stall.

    Hosted on Acast. See acast.com/privacy for more information.

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    45 Min.
  • Simon Brodkin: How to Become a Stand-up Comedian
    Jan 2 2026

    Have you ever wondered how to make a career as a Comedian?


    Ben Hanlin is joined by Simon Brodkin, known for his character Lee Nelson, as he shares insights into his creative process, the evolution of comedy, and the art of pranking.


    He discusses the transition from character comedy to stand-up, the impact of social media on the comedy landscape, and the challenges of self-producing comedy specials.


    Simon emphasises the importance of audience engagement and the learning journey in building a successful comedy career.

    Hosted on Acast. See acast.com/privacy for more information.

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    45 Min.
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