This episode is a deep, honest look at what it actually takes to build a creative career on the internet, not in theory, but in practice.

Ben Hanlin sits down with Dan Rhodes, one of the most-followed magicians on YouTube, to unpack how a background in magic turned into a global audience through short-form video, disciplined experimentation, and an almost obsessive focus on consistency. What was made here isn’t just content, it’s a system for learning in public, iterating fast, and compounding attention over time.

This conversation exists because so much advice about creativity and platforms is either outdated or overly abstract. Dan’s story is grounded in real decisions: what to post, how often, when to pivot, what to ignore, and why owning your audience now matters more than chasing traditional media milestones.

At its core, this episode is about building something durable in a world where platforms change, algorithms shift, and attention is fleeting, and how to keep making work you actually care about while doing it.

• How to build repeatable creative “buckets” instead of constantly reinventing ideas.
• Why the first milestone on any platform is the hardest, and why growth compounds after that.
• A practical posting cadence that prioritises learning over perfection.
• How watch time, not follower count, really drives distribution.
• Why short-form success can complicate long-form growth, and how to navigate it.
• The trade-off between chasing traditional media and owning your own audience.
• How to think about risk, patience, and delayed returns as a creator.

Creative careers used to follow a narrow path: get on TV, get signed, get commissioned. That model shaped egos, ambitions, and definitions of success for decades.

This conversation challenges that framework. It shows how a creator can build leverage by showing up daily, paying attention to feedback, and treating platforms as tools, not destinations. Dan’s journey highlights a generational shift: from chasing gatekeepers to building direct relationships with audiences, one piece of content at a time.

For anyone making things today, films, products, art, and ideas. This episode offers a grounded perspective on how momentum is actually built, and why adaptability matters more than status.

• Creators trying to grow on social platforms without burning out
• Founders and makers interested in audience-first thinking
• Anyone frustrated by slow early progress and wondering if it’s worth continuing
• People deciding between traditional media paths and independent creation
• Listeners curious about how creative systems are built, not just outcomes

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