Ep 49: What if the biggest risk isn't starting a business, but staying small to follow someone else's rules?

Ashlee Latimer, mom of five and serial entrepreneur, didn't set out to build companies. She married a visionary, supported his dreams, and thought that was her role. But somewhere between a trailer park, a window cleaning business, moving to Costa Rica, and watching her husband's company get acquired…she realized something: she wasn't just along for the ride. She was meant to drive too.

Now, Ashlee and her husband have built and sold four companies, currently run a SaaS business as absentee owners, and are launching another SaaS while simultaneously disrupting the coaching industry with a decentralized model. Oh, and they're raising five kids while splitting time between Texas and Michigan – what she calls her "Hannah Montana moment."

But this conversation isn't about the highlight reel. It's about the deep work—the forging—that happens when you stop following the rules and start creating your own.

In this episode, you'll discover:

✔️ Why Ashlee thought entrepreneurship was about following rules (and how that nearly killed her soul)

✔️ The moment her husband's business became "the other woman"—and what saved their marriage

✔️ How they systemized their family the same way they systemized their business

✔️ What it's really like to move your family to Costa Rica with no plan

✔️ The painful truth about insecurity, people-pleasing, and showing up authentically

✔️ Why they're breaking the guru model and building a decentralized coaching empire

This episode is for anyone who's ever felt like they're playing by someone else's rules…in business, marriage, or life.

Connect with Ashlee Latimer:

• https://www.instagram.com/ashleelatimer/

• https://warplan.com/

Books Mentioned:

• Expert Secrets by Russell Brunson: https://a.co/d/0c2FjqyG

• The Gap and the Gain by Dr. Benjamin Hardy: https://a.co/d/01ECA3hF

Connect with Sarah:

Facebook: https://www.facebook.com/sarahgraceallred

Ep 48: What if the key to business longevity isn't hustle…it's integrity?

Dave Larson has been in the entrepreneurial game for over three decades. He's survived three recessions, a global pandemic, and countless tech disruptions that killed off his competitors. As the founder of Sales and Marketing Technologies, he's helped over 4,800 companies grow and delivered more than $32 million in services.

But here's what makes Dave's story different: he's built his business on a principle most entrepreneurs ignore: forget your wallet, focus on them.

Starting at age 17 detailing cars while listening to Zig Ziglar tapes, Dave learned early that success isn't about chasing every opportunity. It's about saying no to the wrong ones. From turning down projects that wouldn't serve clients well (like a toilet-shaped dog bowl website) to walking away from industries that didn't align with his values, Dave's built a reputation on one thing: if you come to him, you'll get it finished.

In this conversation, Sarah and Dave dig into the unsexy truth about building something that lasts - steady standards, family-first priorities, and the willingness to turn down money when it's not a win for everyone involved.

In this episode, you'll discover:

✔️ Why "forget your wallet" became Dave's guiding business principle

✔️ How he survived 34 years in business through recessions, tech shifts, and a pandemic

✔️ The moment he walked away from millions by selling his stock too early (and what it taught him)

✔️ Why saying "no" to clients protects both your reputation and theirs

✔️ How working with Disney, Universal, and 4,800+ other companies shaped his standards

✔️ What a 40-year marriage teaches you about running a sustainable business

This isn't another "scale fast and break things" story. This is about building something solid that survives when others collapse.

Connect with Dave Larson

Website: https://www.davidjlarson.com

Books Mentioned:

• Getting Everything You Can Out of All You've Got by Jay Abraham: https://a.co/d/099Gp9Ou

• Think and Grow Rich by Napoleon Hill: https://a.co/d/01Yinlqg

• Traction by Gino Wickman: https://a.co/d/0ba8VDOa

Connect with Sarah:

Facebook: https://www.facebook.com/sarahgraceallred

Ep 47: What do you do when your business partner's credit card processing accounts freeze, your sales team walks out, and you're literally scraping wax off carpets to get your deposit back?

Brent Coppieters faced that exact moment—and chose to stay.

As Vice President of Coaching at ClickFunnels and founding partner since 2006, Brent has spent nearly 20 years alongside Russell Brunson building one of the most influential coaching ecosystems in the online business world. He now leads Prime Mover and the Two CCX Mastermind, supporting over 1,600 entrepreneurs with strategy, accountability, and implementation. But his journey didn't start in a high-rise office—it started at Joe's Crab Shack with a neighbor he barely knew.

In this raw conversation, Brent reveals the business cycles that nearly destroyed everything, the conversation that saved the company, and why proximity to the right people absolutely works—but only if you bring the other ingredient most people miss.

In this episode, you'll discover:

✔️ Why Brent stayed when the business collapsed—and the loyalty conversation that changed ClickFunnels forever

✔️ The brutal truth about business cycles: it's not IF, it's WHEN

✔️ How proximity works—and the missing ingredient that turns it into real success

✔️ What to do when entrepreneurs sleep on airport floors to attend your mastermind

✔️ Why "forget yourself and go to work" is the antidote to pessimism

✔️ How leading with empathy creates teams that raise their game

✔️ The unexpected calling from God that kept Brent exactly where he needed to be

"I couldn't leave. My bet was with Russell. If there's anybody who can get up from this, it's him."

This episode is for entrepreneurs facing business lows, leaders building coaching programs, and anyone wondering if staying is worth it.

https://www.sellingonline.com/

Book Mentioned:

The Science of Scaling by Dr. Benjamin Hardy: https://a.co/d/02JXvFOh

Connect with Sarah:
Facebook: https://www.facebook.com/sarahgraceallred

Ep 46: What do you do when you have $27 in the bank, five kids under seven, and a mentor asking you to invest $1,000 a month you don't have?

If you're Chas Wilson, you make a decision that changes everything.

Chas Wilson is the CEO and founder of Master Networks and Wilson Leadership, bestselling author, and business mentor who's spent 20+ years helping entrepreneurs build businesses that fund lives worth living. But his story didn't start with success—it started with a business partner who stole everything, a declined debit card at the grocery store, and a wife who gave him six months to make it work.

This conversation goes deep on what it really takes to build impact that lasts three generations. Chas reveals the mentorship strategy that taught him self-awareness, the marriage agreements that saved his family during chaos, and why most entrepreneurs fail at creating the one legacy that matters most—the four walls of their home.

In this episode, you'll discover:

✅ The $27 moment that became the turning point

✅ Why your spouse doesn't need to see every step—just your commitment

✅ How to raise kids who choose faith when freedom comes

✅ The ripple effect of impact: how one mentor changed thousands of lives

✅ What separates entrepreneurs who build legacy from those who just build revenue

✅ The self-talk strategy that's in all three of Chas' books

"Most people aren't afraid of failure. They're afraid of what would happen if they really stepped into their calling."

This episode is for anyone who's ever felt the gap between where they are and where they're meant to be. For entrepreneurs choosing pain over regret. For parents who want to be remembered.

Connect with Chas Wilson:

• Book: The Impact Effect - https://impacteffectbook.com/
• Follow on Instagram: https://www.instagram.com/coachchaswilson
• Follow on Facebook: https://www.facebook.com/chas.wilson.18

Book Mentioned:

• The Gap and the Gain by Dr. Benjamin Hardy and Dan Sullivan: https://a.co/d/hIlq5t4

Connect with Sarah:

• Facebook: https://www.facebook.com/sarahgraceallred

Ep 45: What if the reason your business feels complicated isn't because it IS complicated—but because you've MADE it complicated?

Bud Heaton, the go-to marketing mentor and strategist for top producers in insurance, coaching, and service industries, has perfected the art of building automated marketing machines that sell without stopping. But more importantly? He's mastered the art of radical simplicity in a world obsessed with overcomplication.

In this raw, unfiltered conversation, Bud and Sarah dive deep into the stuff that actually matters—faith, marriage, parenting, providing, and what it really means to be a "warrior at peace." Bud pulls zero punches as he unpacks why entrepreneurs lose sight of their vision, how the parable of talents rewrites our relationship with wealth, and why understanding someone's worldview changes everything.

This is not your typical marketing conversation. It's a masterclass in living with integrity, building without burnout, and getting over yourself long enough to pursue what you actually want.

If you've ever felt like you're dragging your team (or yourself) through the water while everyone else is wakeboarding behind you, this episode will shake you awake.

In this episode, you'll discover:

✔️ Why entrepreneurs overcomplicate everything—and the wakeboarding analogy that explains it perfectly

✔️ How the parable of talents rewrites the Christian perspective on wealth and ambition

✔️ The difference between "entrepreneur" and "intrapreneur" and why Bud chose the latter for years

✔️ Why "money is the root of all evil" is incomplete theology—and what's actually missing

✔️ How being a "girl dad" completely transformed Bud's capacity for empathy

✔️ Why understanding worldview is the antidote to keyboard warriors and cancel culture

✔️ What it means to be a "warrior at peace"—and why most entrepreneurs lose the battle

✔️ How to have it all NOW instead of spending your wealth trying to reclaim your health later

This episode is for entrepreneurs working harder than ever but losing what matters most, fathers who want to show up fully at home AND win in business, and anyone wrestling with the tension between ambition and faith.

Connect with Bud Heaton:

• Instagram: https://www.instagram.com/budheaton

Book Mentioned:

• Think and Grow Rich by Napoleon Hill: https://a.co/d/8f2TBB2

• Expert Secrets by Russell Brunson: https://a.co/d/j6S1wgO

Connect with Sarah:

Facebook: https://www.facebook.com/sarahgraceallred

Ep 44: What if grinding like the guys is actually destroying your body?

Lori Finlay's health crashed at 42—hormonal chaos, chronic fatigue, and doctors telling her it was "all in her head." She refused to accept that answer.

After 15 years diving into epigenetics and functional medicine, Lori healed her body. Now at 65, she's healthier and stronger than she was at 42. She teaches female entrepreneurs how to unlock their genetic blueprint, balance hormones, and restore lost energy.

This conversation is a wake-up call. We're talking about why women can't operate like men in business (we have 16 times LESS testosterone), how ignoring your cycle sabotages success, and why slowing down might be the most effective strategy you've never tried.

In this episode, you'll discover:

✅ Why women in their 30s are experiencing perimenopause symptoms

✅ The hidden cost of "grinding like a man" with a woman's physiology

✅ How to work WITH your cycle for maximum productivity

✅ What the Dutch test reveals (and why you need one)

✅ Why Western medicine dismisses women—and how to advocate for yourself

✅ The difference between "normal aging" and optimal health

If you've been told "you're fine" when you know something's wrong—this is for you.

Connect with Lori Finlay:

• Follow on IG: https://www.instagram.com/LoriFinlayNP.coach/

• Free Resource: https://createthevitalityyoucrave.com/biohacking

• Upcoming Book: Biohack Perimenopause (2025)

Books Mentioned:

• The Biology of Belief by Bruce Lipton: https://a.co/d/cvXe7nm

• Jonathan Livingston Seagull by Richard Bach: https://a.co/d/c36sY3n

Connect with Sarah: https://www.facebook.com/sarahgraceallred

Ep 43: Think you know your buyers? Think again.

Kevin Donlin, 30-year marketing veteran and creator of digital AI focus groups, reveals why most entrepreneurs are completely wrong about who their ideal clients are, and how to fix it fast.

After Sarah tested Kevin's method and saw a 26% sales increase, she knew this conversation needed to happen.

You'll learn:

✅ How to create a digital focus group that rivals $10K in-person research

✅ Why your avatar work is probably costing you sales

✅ The offline marketing strategy generating $900K for Kevin's clients

✅ How to use AI without sounding like everyone else

Kevin shares the two essential ingredients for understanding your buyers (hint: it's not what you think), and why "paper emails" are getting responses when digital messages get ignored.

This is voice of the buyer marketing, and it's about to change how you communicate with your audience.

Connect with Kevin Donlin:

Website: https://clientcloningsystems.com/

Get the FREE Voice of the Buyer Cheat Sheet Generator: https://clientcloningsystems.com/vobg/

Connect with Sarah on Facebook: https://www.facebook.com/sarahgraceallred

Ep 42: Jaime Cross was desperate. Sitting in a utility company office surrounded by people who'd given up, crying over a $12.50 gift card her husband couldn't sell, she knew something had to change.

That night, she prayed a bold prayer: "God, show me a billion-dollar idea."

What happened next launched a journey from garage apothecary to serving 1 million+ people and generating $50 million in revenue. But the real breakthrough wasn't in the business strategy, it was in discovering that true wellness must precede true wealth.

As a board certified doctor of natural health, Jaime has spent 15 years helping women heal from the inside out through deep detoxification and whole plant skincare. She's a master herbalist, mother of five boys, married for nearly 23 years, and living proof that you don't have to sacrifice your health to build wealth.

In this episode, you'll discover:

✔️ The billion-dollar prayer that changed everything

✔️ Why wellness must come before wealth (not after)

✔️ How to be a "good mom" while building a multimillion-dollar business

✔️ The adversary's biggest weapon against entrepreneurial women

✔️ Why Jaime believes in strategic quitting—and who you should stop serving

✔️ Natural solutions for perimenopause without hormone replacement therapy

✔️ The "dirty three" foods to eliminate for true healing

✔️ How parasites in your body affect your vision and business

This conversation will radically shift how you think about success, motherhood, and the connection between your physical body and your capacity to build lasting wealth.

Connect with Jaime Cross:

• The Her Effect: https://thehereffect.com/

• The Alchemy Code: http://www.alchemycode.com

Books Mentioned:

• Who Not How: https://a.co/d/0gIdnW0

• 10X is Better Than 2X: https://a.co/d/eIwSMYK

Connect with Sarah:

• Facebook: https://www.facebook.com/sarahgraceallred