This interview with my incredible guest, Malisa Clarence isn’t your usual, perhaps boring conversation about numbers, bookkeeping, accounting or full of the usual, maybe generic and surface level advice you might see quite a lot of. 

Malisa is passionate about getting small business owners across their numbers so they can make data informed choices that are going to help them grow their business so much faster. 

About Malissa:

Malisa Clarence - BAS agent extraordinaire, and a happy happy Mum of 3 who has been running her own bookkeeping business for over 20 years now. 

Over that time, she has come to understand just how important it is for a Small Business Owner to have their accounts in order.

Malisa is passionate about making the process as simple as possible and loves helping business owners unlock their potential through having their accounts in order.

Currently the owner of MBooks (a bookkeeping business) and The ASK Hub (a bookkeeping support business).

Malisa is skillfully able to help those who outsource their accounts, and those who don't.

Her goal is to simply to help as many Small Business Owners grow a business they love by allowing them to have a clear financial picture of where their business is at.

Links and resources:

The ASK Hub: www.askhub.com.au

Instagram: @ask_hub_

Facebook: ASK Hub

Opt-In: https://bit.ly/offer-kristy-pask

Dive deep into the world of mindset and fitness with todays guest, Nikki Chamberlain.

In this episode Nikki shares how she combined her teaching experience and her love of fitness to create a business that helps women not only with their physical health but also with their mindset.

Nikki emphasises the critical role of mindset in achieving lasting results and sheds light on the power of understanding and reshaping your subconscious thoughts.

We explore how to confront negative feedback, the destructive nature of comparison, and the importance of taking action despite fear, self-belief, embracing imperfection, and the journey to personal growth.

About Nikki:

Nikki is a health and mindset coach and helps women take control over their bodies and weight, when nothing has worked before. She helps them indentify and create new thoughts, behaviours and strategies to transform their mindsets.

Links and resources:

FREEBIE: 15 min coaching session to help you with the thoughts and behaviours getting in your way: https://calendly.com/nikkichamberlaincoaching/letschat15

Membership: https://www.nikkichamberlaincoaching.com/wellnessweekly

Insta: @nikkiccoaching

Love it or loathe it, Q4 is just around the corner and represents a seriously HUGE opportunity for your product based business.

Q4 is the busiest shopping period of the year and can see business owners making as much in revenue in this single quarter, as what they did the previous 3 quarters.

However, it's not as easy as 'discount it, and they will come'. The reality is, if your ideal customer isn't willing to pay full price for your product, if you haven't created that need, want or desire for your brand - your unlikely to make those sales at a discounted price either.

So what do you need to do to get ready, so you can create the biggest and best Q4 for your business?

Listen to this episode to find out.

Links and resources:

Get your copy of Sleigh Your Holiday Season Sales here: https://kristy-pask.mykajabi.com/sleighyourholidayseasonsales

Work with me 1:1 inside The Holistic Marketing Method here: https://kristypask.com/the-holistic-marketing-method/

If you’re not using ChatGPT or any of the AI platforms that are available now, to help with tasks within your business, or if you are using it but you’re not sure you’re getting the most out of it - today’s episode is for you. 

Since the beginning of the year we have seen the rise of AI platforms like ChatGPT and our newsfeeds and emails have been filled with so much conflicting advice. 

One one hand we have people tell us we can use ChatGPT to create a months worth of content in less than 1 hour, on the other we have people telling us that should not be using AI platforms at all and doing so is ethically wrong - and then of course there is everyone that stands between the extremes.

In this episode you will learn:

✨How and why you should be embracing platforms like ChatGPT to help you perform a variety of tasks in your business

✨Understand how to prompt and train ChatGPT to ensure the output it gives you is accurate and meaningful and able to be used to help you grow your business

✨Know where most business owners are going wrong and learn how to correct course to ensure you get the best outcome with the platform

✨Lean more about how and why as an experience SEO Copywriter, Leanne has decided to embrace the platform and why she encourages you to do the same also

About Leanne

Leanne Shelton is a bubbly Human SEO Copywriter and ChatGPT Trainer.

With over 20 years’ writing experience, she founded Write Time Marketing in 2014 – and offers both SEO copywriting and content marketing training.

Leanne is a sought-after speaker, Education Partner with Sydney Hills Business Chamber, and a podcast, Meet Up, and trivia host.

Website: www.writetimemarketing.com.au

ChatGPT Training information: https://writetimecourses.com/chatgpt-training/

LinkedIn: https://www.linkedin.com/in/leanneshelton/

Instagram: @leanneshelton247

CONNECT WITH ME AND LEARN MORE ABOUT THE HOLISTIC MARKETING METHOD ✨

Connect with me on Instagram: @kristypask
Work with me, find out more about The Holistic Marketing Method here.

What if there was a way to run your business that was fun, felt easier and was more aligned with the way in which you like to work?

Today's incredible guest, Laura Siva of The Creatrix Co, is so passionate about blending practical strategies, spiritual tools, and personal energy in a way that really helps you to build a business (and a life) that is so much more fulfilling.

In this episode we discuss:

✨ Laura's unique business journey and what lead her here

✨ The integration of spirituality, strategy and practicality

✨ How understanding your personal energy  and energy patterns can impact productivity, decision-making, and business success.

✨ Feminine vs Masculine energy - how to identify what is needed right now

✨ The importance of listening to your own body to avoid burnout

Get in touch with Laura:

• Launch Magic Method: Your shortcut to stress-free campaigns - https://www.thecreatrixco.com.au/launchmagicmethod

• Reconnect to your vision to re-set those heart eye emoji goals - https://www.thecreatrixco.com.au/reconnect-with-yourself

• Learn to connect to your intuition with my FREE guided audio - https://www.thecreatrixco.com.au/following-your-intuition

• Join my free Facebook community for like-minded women - https://www.facebook.com/groups/thecreatrixco.mmunity

• Follow me on INSTAGRAM - https://www.instagram.com/thecreatrixco_/

• Listen to The Creatrix Co Podcast - https://open.spotify.com/show/7vxRlnL0Z33dMTHRO9VIyA


CONNECT WITH ME AND LEARN MORE ABOUT THE HOLISTIC MARKETING METHOD ✨

Connect with me on Instagram: @kristypask
Work with me, find out more about The Holistic Marketing Method here.

We live in this incredible time where almost anyone can start a business. So what sets you apart? Why should people choose you and your brand?

Failing to position your brand  in the market, in the segment of the market that you want to sit can be the difference between absolutely no sales and an early closure, or creating a brand that generates 6 or 7 figures in sales annually.

Last week I shared an instagram post that said - you aren’t too expensive, you’re just attracting the wrong people. And this is the perfect example of having not effectively positioned your brand in the market.

If people are telling you that you are too expensive, it is because you haven’t demonstrated the value of your product. There is often a misalignment between where you believe the product sits in the market and where the customer does.

While we cannot control other people's thoughts and opinions, however we can influence them, and within your marketing is where that should be happening.

In this episode, not only do I dive deeper into a discussion on branding and positioning, I'm giving you a real life example or how, in my corporate days, we worked to completely reposition a fashion brand into a new market.

I discuss how we did it, what the strategy looked like and the incredible results.

CONNECT WITH ME AND LEARN MORE ABOUT THE HOLISTIC MARKETING METHOD ✨

Connect with me on Instagram: @kristypask
Work with me, find out more about The Holistic Marketing Method here.

What does it take to grow a skincare brand? Todays episode is an interview with my friend and former client, Jess Iturzarta, founder of Simply Jess Skincare and host of the Learning to Glow Podcast.

I wanted to invite Jess onto the Podcast because not only is she incredible at what she does, she has such a great story of how she moved from the corporate world, into running her own business and why she decided to start her own Podcast which so beautifully compliments everything else she is doing. 

I love Jess’s  approach to business, she is always open to trying something new and genuinely wants to help people, not only through her own skincare brand, Simply Jess - but she has such a strong interest in wellness, health and fitness and she’s bringing everything together in a way that that aligns for the SImply Jess brand so perfectly. 

ABOUT JESS

Jess has been a licensed esthetician for 20 years and in the world of beauty for more than 22.

Jess enjoyed working with many clients in different spa settings, learning and working on many different skin concerns. She was the National Educator for Kerstin Florian International along with the Director of Sales and Education for Kate Somerville skincare. 

In 2012, Jess began to learn about the ways in which harsh and unnatural ingredients applied topically to skin can be harmful to our bodies. She discovered the typical skin care product on the shelf had questionable ingredients, while the more natural products that were available, left her unimpressed. Utilizing her knowledge and vast expertise in the health and beauty industry, Jess began hand-crafting her own natural products with one goal in mind: modern beauty and pure results.

You can also find her podcast anywhere podcasts are available, Learning to Glow. A show about wellness, health, skin and women's wellbeing! 

CONNECT WITH JESS:

Visits Jess' website and shop the collection:  simplyjesskincare.com
Connect with Jess on Instagram: @SimplyJessSkincare
Listen to Jess' Podcast: Learning to Glow

CONNECT WITH ME AND LEARN MORE ABOUT THE HOLISTIC MARKETING METHOD ✨

Connect with me on Instagram: @kristypask
Work with me, find out more about The Holistic Marketing Method here.

If you’ve been hanging out in the online business space for a little while you will no doubt have heard the phrase "Know, Like and Trust" thrown around a little bit. 

One of the problems I currently see (or hear), is phrases like this being picked up and unfortunately used in a really generic way, - they lose their meaning, the weight the had behind them and feel like they become sort of 'buzz words'.

So what is Know, Like and Trust? Is it actually important? And how does it impact the customer journey?

Connect with Kristy

Book a 15 minute discovery call with me here.

Find me on Instagram: https://www.instagram.com/kristypask/

Visit my website to learn more about working with me: https://kristypask.com/