What would you do if a brand that pays you $500 per brief emailed tomorrow to say it was switching to a cut of sales instead?

Host Nate Flake finally joined Trybe after viewers on his TikTok lives kept asking about it, and he brings on Becky Feigin, a UGC creator who has been on the platform since its early days, to compare notes.

Performance-based UGC is the topic Nate gets asked about most right now, and some brands are already using it in place of flat rates. Nate and Becky break down how it works, how it compares to traditional UGC and TikTok Shop, and what happens to your video once it leaves your hands. If a brand hasn't asked you to work this way yet, this episode helps you get ready before one does.

If you've made a pile of videos, watched the dashboard say they're doing well, and still haven't seen a dollar, you are not alone. Nate and Becky talk through why this keeps happening, which parts are out of your control, and the risks you probably haven't thought about yet.

Chapters
00:00:37 - Becky's path to UGC
00:15:21 - Traditional UGC vs. performance-based UGC
00:17:36 - Why Becky thinks brands have lost the plot
00:20:40 - Becky's first experience on Trybe
00:23:35 - How TikTok Shop and Trybe are different
00:26:00 - Revisions, rejections, and refilming for free
00:29:30 - What Nate has actually made on Trybe
00:30:10 - Whitelisting risks and funnel placement
00:44:34 - The "smart retainer" offer Nate Denied
00:53:00 - What needs to change at Trybe

Stay until the end, where Nate and Becky stop venting and get specific about what would make this fair for you, and where Nate lands on who should actually give it a try.

Press play and learn what to ask a brand before you hand over your next video for a cut of sales, so you don't spend weeks making ads that may never run.

Becky's Instagram: https://www.instagram.com/beckyfeigin/

Becky's Portfolio: https://beckyfeiginugc.com/

Becky's Masterclass: https://beckyfeigin.thrivecart.com/ugc-crash-course-masterclass/

If you love the strategies we break down on UGC 101, you need to be in the room with us live.
We’re hosting Creator Connect Dallas—the largest UGC event in the world—bringing 2,000+ creators and 100+ brands together under one roof.
April 30 - May 2nd.
Stop figuring this out alone and come build your business in person.

Grab your tickets here: https://ugccreatorconnectevent.com/
Get $50 off your ticket price with the code UGC101PODCAST
(Note: VIP & Elite passes are strictly limited!)

FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now

• Instagram: https://instagram.com/nateflakecreates
• UGC brand deals: https://www.nateflakecreates.com

🛠️ CREATOR TOOLS

PERSONAL BRANDING CHEAT CODE: $25 off PoppyAI - the tool I personally use to come up with content ideas: https://start.getpoppy.ai/nate-H0Ihl

UGC PITCHING TOOL - Bento: https://app.onbento.com/?acode=nate (Use code: NATE)

⚖️ AFFILIATE DISCLOSURE: If you sign up or purchase through them, I may earn a small commission at no additional cost to you (and usually gets you a deal).

If you've been pitching brands for weeks and hearing nothing back, what is that silence doing to the way you talk to yourself?

Host Nate Flake sits down with Kati Jenkins, a coach at UGC Mastery Academy, for a mindset conversation he's been waiting for the right guest to have.

If you're thinking about starting UGC or you've already hit a wall, this episode covers the part nobody hands you a checklist for. Nate and Kati talk about why starting your own business brings up things about yourself you didn't know needed work, and how the way you speak to yourself shows up in your pitching.

Before UGC, Kati had spent eight years in network marketing while also selling jewelry during the holidays and homeschooling her two kids with no teaching background. She came into UGC sure it would be easy because she already knew how to make content, and she admits she got humbled on her very first assignment.

Maybe you've sent pitch after pitch and started wondering what's wrong with you, or the people at home are supportive but have no idea what a brief is. Nate knows that feeling, because he spent his first year doing UGC mostly on his own while working corporate, and he says it took a real toll.

Chapters:
00:03:05 - Why She Left Her Old Career Behind
00:04:43 - The Confidence That Backfired Fast
00:05:18 - When Pitching Felt Like Nothing Was Working
00:07:28 - Seven Months Until She Went All In
00:09:24 - The Moment She Knew Something Had to Change
00:15:12 - The Practice That Changed Her Perspective
00:17:15 - Why 30 Days Was Never Going to Be Enough
00:20:54 - How Long It Actually Took to Feel Different
00:22:31 - The 50 Things She Did Every Day
00:32:45 - What Really Holds Creators Back
00:38:45 - What Happens When Creators Almost Give Up
00:43:44 - Why Doing UGC Alone Makes It Harder

Make sure to stay until the end, Kati shares the daily habit that changed how she sees herself, her husband, and her kids, and Nate, a self-described practical guy, pushes her on exactly how long it took to work. She also shares the hard question she asked herself about money while she was still stuck.

Press play and learn the simple, free habit Kati credits with changing her mindset, plus an honest answer on how long you should give it before you decide whether it works.

Kati's UGC Portfolio: https://katijenkinsugc.my.canva.site/katijenkins
Kati’s Instagram: https://www.instagram.com/kati.jjenkins/

If you love the strategies we break down on UGC 101, you need to be in the room with us live.
We’re hosting Creator Connect Dallas—the largest UGC event in the world—bringing 2,000+ creators and 100+ brands together under one roof.
April 30 - May 2nd.
Stop figuring this out alone and come build your business in person.

Grab your tickets here: https://ugccreatorconnectevent.com/
Get $50 off your ticket price with the code UGC101PODCAST
(Note: VIP & Elite passes are strictly limited!)

FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now

• Instagram: https://instagram.com/nateflakecreates
• UGC brand deals: https://www.nateflakecreates.com

🛠️ CREATOR TOOLS

PERSONAL BRANDING CHEAT CODE: $25 off PoppyAI - the tool I personally use to come up with content ideas: https://start.getpoppy.ai/nate-H0Ihl

UGC PITCHING TOOL - Bento: https://app.onbento.com/?acode=nate (Use code: NATE)

⚖️ AFFILIATE DISCLOSURE: If you sign up or purchase through them, I may earn a small commission at no additional cost to you (and usually gets you a deal).

Her first paid UGC deal was $50 and she filmed it on her front camera, so how did she end up with a $30,000 month?

Host Nate Flake brings on Christine Meier, a single mom who built a six-figure UGC business after starting with no portfolio, no money, and a nine-to-five in alcohol sales where she barely saw her daughter.

Christine filmed during weekend nap times and started pitching brands anyway, and if you're stuck on where to begin, you'll hear why generic emails got her nowhere while DMs finally got her replies, and what she did when brands asked for a portfolio and she had nothing to send.

She also explains how she studies a brand's Meta ads before she pitches and why she focuses on package deals and retainers instead of one-off videos.
Christine never gives brands a single rate, and what she does instead is something you can try on your very next pitch. Nate also shares how many pitches he tells his students to send before deciding it isn't working, and it's a lot more than three.

Chapters:
00:02:21 Why Her 9-to-5 Had to Change
00:03:33 The Vulnerable Videos That Changed Everything
00:04:25 Why She Thought UGC Was a Scam
00:05:14 Starting UGC With No Portfolio
00:08:04 Her First $50 UGC Deal
00:09:11 Pitching 50 to 100 Brands a Day
00:10:04 How She Learned What Good UGC Looks Like
00:14:39 The Jump From Small Deals to $30K Months
00:16:26 Why $10K Months Almost Burned Her Out
00:18:14 The Fear Behind Quitting Her Job
00:22:08 The Layoff Twist She Never Expected
00:25:14 The Package Strategy That Took Her to $30K
00:28:54 Why Saying No Raised Her Rates
00:39:00 Why Other Creators Aren’t Your Competition
00:46:42 How a $57 Offer Made $50K in 72 Hours'

The story doesn't get easier once the money shows up, because at her first $10,000 month Christine was so exhausted and behind on deadlines that she almost quit, and what she changed after that is the part you won't want to skip.

Press play and learn how to pitch, price, and pace yourself before you send your next brand message.

Christine’s Instagram: https://www.instagram.com/christinealetaa/
Christine’s Portfolio: https://christinealetaa.com/copy-of-christine-meier-ugc-portfolio

If you love the strategies we break down on UGC 101, you need to be in the room with us live.
We’re hosting Creator Connect Dallas—the largest UGC event in the world—bringing 2,000+ creators and 100+ brands together under one roof.
April 30 - May 2nd.
Stop figuring this out alone and come build your business in person.

Grab your tickets here: https://ugccreatorconnectevent.com/
Get $50 off your ticket price with the code UGC101PODCAST
(Note: VIP & Elite passes are strictly limited!)

FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now

• Instagram: https://instagram.com/nateflakecreates
• UGC brand deals: https://www.nateflakecreates.com

🛠️ CREATOR TOOLS

PERSONAL BRANDING CHEAT CODE: $25 off PoppyAI - the tool I personally use to come up with content ideas: https://start.getpoppy.ai/nate-H0Ihl

UGC PITCHING TOOL - Bento: https://app.onbento.com/?acode=nate (Use code: NATE)

⚖️ AFFILIATE DISCLOSURE: If you sign up or purchase through them, I may earn a small commission at no additional cost to you (and usually gets you a deal).