Certifications are excellent for gaining more tools in your toolbox, but they are not your primary value. I see a lot of entrepreneurs hide behind their certifications. They talk more about their credentials than they do the benefit of someone working with them. In order to grow your business, you need to be sure you're explaining the change and impact you have more than the credentials that got you here.

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Trust the Crazy Community
Trust the Crazy Framework
Trust the Crazy Ask Greg

It's fairly safe to say that we all want to make a change, always. Sometimes it's a small change, like ordering something other than our usual at our favorite restaurant. Other times, it's significant, our career, our relationship with someone, our life goals. Which comes first? Making the change or believing in the change?

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Trust the Crazy Ask Greg

Trust the Crazy Community

Today, we're going to have an illustrated musical demonstration of how your business idea, products, and services evolve like a song. Using my own song, "I Do Believe", which I also use as bumper music for the podcast, I demonstrate the way a song evolves from an idea to the fully produced version you hear. Much like a song, your business idea and the way you talk about it need to be rehearsed and developed.

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Trust the Crazy Community

"I Do Believe" written by Greg Dunkailo Davis © 2026 Azola Creative, LLC