In 1984, Eric Oliver was teaching persuasion skills to marketeers in computer firms. When he transitioned to trial consulting that year, he found a new audience. In two years, “lawyers took all my time…because nobody had ever taught persuasion, influence, and communication to attorneys at that time. They still don't.” In this wide-ranging discussion with host Dan Ambrose, Eric reveals how he accidentally discovered his calling. Now, he teaches lawyers how to manage juror perceptions, combat post-truth decision-making, and overcome impaired attention in modern courtrooms. Tune in for his insights about anchoring techniques, mirroring for rapport, and opening statements that can put you far ahead of your opponent.

☑️ Eric Oliver

☑️ MetaSystems Consulting | YouTube | LinkedIn

☑️ Trial Lawyers University

☑️ “Case Story Bootcamp,” Oct. 28 - Nov. 1. In Las Vegas

☑️ TLU On Demand Instant access to live lectures, case analysis, and skills training videos

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• Eric entered trial consulting after teaching marketing to computer firms when a lawyer read his Yellow Pages ad for nonverbal communication; the lawyer asked for help facing his most feared opponent and did “remarkably well” after working with Eric.
• Eric discovered that most law school training is counterproductive to effective communication, requiring lawyers to unlearn academic approaches to connect with real people.
• Nearly 50% of jury pools now consist of "post-truth deciders" who assume the game is rigged, prefer deciding against defendants over for plaintiffs, and believe wrongdoing should be knowing rather than mere negligence.
• Modern jurors suffer from impaired attention in three ways: shorter attention spans, weaker concentration abilities, and fragmented focus that creates self-distraction even without phones.
• Eric pioneered a "frame of mind exercise" that uses anchoring techniques to help lawyers connect physical cues to confident mental states.
• Successful case storytelling requires consistency, using the same framing sequences to help

It was a longshot case. After all, the jury knew that John Martin’s client, suing for employment discrimination, already had retirement benefits. But this fight was about whether she was entitled to a different category of benefits. Confident they’d win, the defense rejected an offer to mediate. A jury awarded $1.75 million. “I just got the email this morning that they just mailed the checks,” John tells host Dan Ambrose in this wide-ranging discussion about his career. With 35-40 civil jury trials under his belt since graduating from Suffolk University Law School in 2009, John reflects on his journey from debt collection rookie to winning trial lawyer at Keches Law Group. Tune in for his insights about how modern AI is revolutionizing case preparation, how the settlement trap derails many lawyers' careers, and how personal adversity can forge fearless courtroom warriors.

☑️ John Martin

☑️ Keches Law Group | LinkedIn

☑️ Trial Lawyers University

☑️ TLU On Demand Instant access to live lectures, case analysis, and skills training videos

☑️ TLU on X | Facebook | Instagram | LinkedIn

☑️ Subscribe Apple Podcasts | Spotify | YouTube

• John uses AI tools like GPT Pro to synthesize deposition transcripts, create contradiction tables, and streamline case preparation for his upcoming trial.
• After failing to complete high school initially, John participated in Up With People, a traveling performance organization that taught him service and built performance confidence.
• His path to law school was sparked by his fiancé's mother's misdiagnosis of kidney cancer and the unresponsiveness of top Boston medical malpractice attorneys.
• After graduating from law school during the 2008-09 recession, John’s commitment letters were rescinded, so he turned to a debt collection law firm. His career there lasted through one court appearance, when he told a judge that many debtors were “judgment proof.” “No one's ever judgment proof, so they no longer needed my services.”
• In his first civil jury trial against the Boy Scouts of America, John secured $152,500 in economic damages plus $300,000 in punitive damages.
• John's son Jack was born with Smith-Lemli-Opitz syndrome and pulmonary vein stenosis, requiring three years of chemotherapy and...

“Every employment case is a story about betrayal,” says George Moschopoulos, who recently convinced jurors that the Los Angeles Unified School District failed to work in good faith to find his disabled client another role in the organization. Host Dan Ambrose unpacks the case, from the six-figure pretrial offer to the juror who compelled the team to pivot their strategy to the $3 million verdict. Tune in for George’s insights about presenting clients as resilient survivors and mastering trial skills through deliberate practice.

☑️ George Moschopoulos | LinkedIn

☑️ The Law Office of George Moschopoulos

☑️ Trial Lawyers University

☑️ TLU On Demand Instant access to live lectures, case analysis, and skills training videos

☑️ TLU on X | Facebook | Instagram | LinkedIn

☑️ Subscribe Apple Podcasts | Spotify | YouTube

• Engineer by day, law student by night: George traces his path.
• George describes how his first mentor, a Cornell Law grad with a BigLaw pedigree, guided his early career.
• At plaintiff’s bar panel in the early-2000s, George was impressed by a speaker who discussed sexual harassment and disability discrimination and retaliation law. “I said, ‘Who's discriminating against anybody these days?’ Just goes to show how little I knew.”
• George characterizes every employment case as a story of betrayal: the trusted relationship intentionally broken for the wrong reasons.
• George's first trial victory came in a disability discrimination case he thought was hopeless until discovering a smoking-gun email that advised the employer to "delete this email, smiley face."
• George credits TLU bootcamps for helping him change tactics, from focusing on "selling the bad" (victim suffering) to "selling the glad" (client resilience and recovery).
• In unpacking his recent victory on behalf of an injured school safety officer, George explains how he reframed the case after jury selection, when a 30-year district employee described school safety officers' physical intervention duties.
• George and Dan role-play cross-examining a defense medical expert.

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