The latest Today’s Family Lawyer podcast shines a spotlight on a challenge many firms acknowledge and struggle to tackle; the differentiation of service provision and effectively marketing those points of difference to prospective clients with clarity, confidence and distinction in an increasingly competitive marketplace.

Hosted by David Opie, the episode explores why so many family law practices still rely on cautious, inward‑looking messaging; and what they could achieve by adopting a more strategic, and yes sometimes controversial approach. Ryan Fenton, the founder of CaseFlow PPC, brings experience from both the UK and US legal markets, offering a comparison between two very different marketing cultures.

One of the most striking observations is the contrast in tone. While American firms are far more comfortable using direct, emotionally resonant language, UK practices often default to safe statements about longevity and experience. The podcast suggests this caution may be limiting firms’ ability to stand out at the very moment potential clients are searching for reassurance, clarity and action.

The discussion also highlights a persistent misconception around investment. Many UK firms still view digital advertising as a low‑cost add‑on rather than a core business function, despite operating in one of the most expensive sectors for Google Ads. By contrast, US firms routinely commit substantial budgets to structured campaigns, remarketing activity and tailored landing pages which are all tools that can dramatically improve conversion rates when used well.

Beyond tactics, the episode raises a broader point about public perception. While the profession increasingly champions non‑court solutions, the public still tends to view divorce through a combative lens. The podcast argues that bridging this gap requires clearer, more empathetic communication that meets clients where they are emotionally.

Listen in to Ryan's insight and experience from both sides of the pond. Far from being a bolt‑on, marketing should be a strategic discipline that family law firms continually invest in.

The Today's Family Lawyer podcast is available on your preferred podcast provider and at www.todaysfamilylawyer.co.uk.

Subscribe to Today's Family Lawyer to receive our FREE weekly newsletter, out every Thursday and listen in to the podcast to hear all the latest news and views from across the family law sector. Thank you to our Podcast Sponsors LEAP.

Ahead of Family Mediation Week 2026 the Today’s Family Lawyer Podcast brings together three leading voices and contributors to the event to discuss the ambitions of the awareness campaign.

Hosted David Opie welcomes Romina Kamran, a fully accredited family mediator and founder of Arc Mediation and Digital MIAM, Paul Linsell, partner and head of the family law team at Boyes Turner and Sarah Manning, partner at Hall Brown Family Law and long‑standing chair of the Family Mediation Week committee to discuss the plans for National Mediation Week 2026 which runs from 26th-30th January 2026.

The trio explain the central aim of the week, which is run by the Family Mediation Council (FMC), is to ensure separating families are aware, at the earliest possible stage, that mediation is a viable, regulated and effective option for resolving disputes about children and finances, without defaulting immediately to court. The week is an opportunity to raise public awareness and build confidence in the mediation process.

Central to this is the FMC’s role in maintaining professional standards, overseeing the accreditation of mediators, setting a compulsory code of practice, and stipulating continuing professional development, supervision and appropriate safeguards such as professional indemnity insurance and complaints processes. For consumers and professionals alike, the FMC register provides reassurance that mediators have met stringent professional criteria.

Mediation, said Manning, is often misunderstood or overlooked, with many families assuming that instructing solicitors and proceeding towards litigation is the only available route. The week aims to highlight that mediation is not about conflict, nor is it about conciliation, a widely misunderstood misnomer. Rather mediation is abut about cooperation, communication and empowering families to make their own decisions safely and constructively.

This year's event sees an expanded programme offer events and training opportunities to both the public, and wider professionals. As Manning notes, many families first disclose relationship or parenting difficulties to teachers, GPs, counsellors or health visitors, well before approaching lawyers or mediators. By equipping those professionals with a basic understanding of mediation, the campaign seeks to improve early signposting and ensure families are aware of their options before positions harden and conflict escalates.

For those wanting to get involved, the Family Mediation Council has published a full programme of free webinars and in‑person events across England and Wales.

Webinar timetable:
https://www.familymediationcouncil.org.uk/family-mediation-week-2026-timetable/

In‑person events:
https://www.familymediationcouncil.org.uk/family-mediation-week-2026-local-events/

The Today's Family Lawyer podcast is available on your preferred podcast provider and at www.todaysfamilylawyer.co.uk.

Subscribe to Today's Family Lawyer to receive our FREE weekly newsletter, out every Thursday and listen in to the podcast to hear all the latest news and views from across the family law sector. Thank you to our Podcast Sponsors LEAP.

Christmas can be a tough time of year to stay sober; especially for those who struggle with addiction issues.

In this latest Today's Family Lawyer podcast two experts provide their views on how specialist services can support family law professionals, and by extension their clients, in their efforts to stay sober over the festive period.

Joining podcast host David Opie are Donna Muldoon, Reporting Manager and forensic toxicologist, and Sophie Lawrence, Client Manager from LexTox, a UK‑based accredited testing company.

The discussion explores the heightened risks faced by individuals struggling with alcohol or substance abuse, especially at this time of year which can often trigger relapses. Robust testing solutions deliver real‑time monitoring and act as a deterrent, helping clients maintain abstinence when temptation is at its peak.

Solutions including hair strand analysis, breath tests, and an innovative drug patch help keep clients on the straight and narrow.

Sophie brings a client‑focused perspective, sharing real case scenarios where testing has helped families demonstrate abstinence and avoid lengthy court proceedings. Her examples highlight how these services can provide reassurance to social workers, solicitors, and the courts, while ultimately supporting families to stay together.

The discussion also touches on the importance of chain of custody, ensuring results are reliable and admissible in court. Donna explains how patches are fitted, monitored, and removed under strict procedures, with photographs and paperwork providing a clear audit trail. The benefits also include immediacy of results, which traditional hair testing does not.

The podcast also explores how raising awareness of these tools is vital to ensure professionals can access the most effective testing options; despite the widespread use of drug patches in the US for decades, they are relatively new to UK and there is much work to be to educate the courts on their value.

The Today's Family Lawyer podcast is available on your preferred podcast provider and at www.todaysfamilylawyer.co.uk.

Subscribe to Today's Family Lawyer to receive our FREE weekly newsletter, out every Thursday and listen in to the podcast to hear all the latest news and views from across the family law sector. Thank you to our Podcast Sponsors LEAP.