Text the show

Without sales, you don’t have a business. So if “selling” makes you cringe or “getting visible” feels like shouting into the void, this episode is your permission slip to do things differently—and more effectively.

I’m joined by marketing and sales strategist Hailey Rowe, who breaks down her 4 steps to client attraction in a way that’s approachable, non-icky, and actually works. Whether you’re a new coach, an established pro who hates posting, or someone tired of throwing content into the social media abyss, this conversation gives you practical ways to get visible, build real relationships, and confidently invite people to work with you—without feeling like a used car salesperson.

We also talk about what’s changing in sales (hint: touchpoints are multiplying), why your niche probably isn’t the problem, and how to avoid pivoting every time someone doesn’t respond to your content.

If your ideal clients are lurking (but not liking), this one’s for you.

What We Cover:

• Hailey’s simple 4-step framework to attract clients
• How to show up online without feeling sleazy or salesy
• Why your content might not be landing (hint: it’s probably the questions you’re asking)
• How to build trust faster (especially when your audience is silent)
• Whether social media still matters these days—and how to shift from passive to proactive
  
  
  

Thrive in 5: Hailey’s Client Attraction Checklist

1. Choose your connection method – What visibility channel plays to your strengths? (Local workshops, podcasts, LinkedIn, etc.)
   
   
2. Craft your intentional question – Are you reaching out to collab partners or potential clients? Choose one smart question that opens the door.
   
   
3. Create a value-packed pre-offer – Give people a quick win and a taste of what it’s like to work with you (and grow your email list at the same time).
   
   
4. Design a smooth transition to your offer – How will you follow up after the freebie? A short email sequence, a DM invite, or a discovery call?
   
   
5. Identify your sales mindset block – What do you think is standing between you and your next client? Name it so you can shift it.

🔗 Resources & Links:

Grab Hailey’s free Client Attraction Checklist (the one her client used to get 500 new leads + 15 clients!) at haileyrowe.com/client-attraction

Follow Hailey on Instagram: @hailey_rowe

Listen to her podcast: Health Coach Nation

Loved this episode? Don’t miss out on more practical, no-nonsense advice to level up your life and business. Make sure to subscribe so you never miss an episode of Thriver's Ed! 🎙️

💡 Join the Conversation: Have questions, thoughts, or an "aha" moment you'd like to share? Text the show by clicking the link in the show notes or leave a review – I read every single one!

💌 Get the Inside Scoop: Want even more tips, strategies, and exclusive content? Sign up for my newsletter and get a front-row seat to all things thriving. Subscribe here.

Thanks for listening – your journey to thriving is just getting started!

Text the show

My first Black Friday sale? Let’s just say it was... a learning experience.

In this second-to-last episode of the year, I’m giving you the full rundown—what I offered, what flopped, what I thought would hit but didn’t, and what I’ll do differently next time. I’m sharing real numbers, open rates, click rates, unsubscribes, and the strategy behind it all (yes, even the parts that didn’t work).

More importantly, I’m talking about how I’m using all of that data to plan for 2026—and how you can do the same.

Key Takeaways:

• What actually happened during my Black Friday Flash Sale (numbers, click rates, conversion rates… all of it)
• Why people not clicking isn’t always a sign you did something wrong
• How I’m rethinking what’s worth my energy in 2026 (and what’s not)
• Why I’m pressing pause on this podcast—for now
• What is working in my business and what I’m doubling down on in 2026
  
  

Thrive in 5: My End-of-Year Refocus Checklist

1. Reflect on what actually worked this year (not just what looked good on paper or what other people say works)
2. Let go of the stuff that’s not giving you a return—money OR energy
3. Pay attention to what people are actually asking for (not just what you feel like selling)
4. Make peace with unsubscribes—they’re just people who aren’t your people
5. Create a real plan for the new year, not a list of things you “should” do
   
   
   

Hit the ground running in 2026

Your business doesn’t need another cute planner or abandoned Asana board.

It needs a clear, simple system to help you make decisions, prioritize what matters, and finally stop spinning your wheels on busywork.

That’s exactly why I created the Plan Like a CEO Playbook. It’s the same system I use to map out my year, figure out what’s worth my energy, and grow my business without trying to do “all the things.”

Inside, you’ll get:

• My plug-and-play visual planning tool
• Trainings to help you think and act like a CEO
• Tools like the Revenue Roadmap and Power Moves checklist so you can focus on what actually grows your business
• And my AI planning assistant (aka the Goal Guru) to help you break down big goals into clear, actionable steps

👉 Grab yours now

Because winging it is not a strategy.

Want to stay in the loop?

This is the next-to-last episode of the year, and I honestly don’t know what the podcast is going to look like in 2026 (if it’s even coming back!)

In the meantime, if you want to stay connected, head to marcirossi.com and join my email list. That’s where the good stuff lives.

And if you do love the podcast and want more of it, tell me. Seriously. I’m all ears.

Loved this episode? Don’t miss out on more practical, no-nonsense advice to level up your life and business. Make sure to subscribe so you never miss an episode of Thriver's Ed! 🎙️

💡 Join the Conversation: Have questions, thoughts, or an "aha" moment you'd like to share? Text the show by clicking the link in the show notes or leave a review – I read every single one!

💌 Get the Inside Scoop: Want even more tips, strategies, and exclusive content? Sign up for my newsletter and get a front-row seat to all things thriving. Subscribe here.

Thanks for listening – your journey to thriving is just getting started!

Text the show

Today, we’re digging into what really makes someone feel safe saying yes to coaching with you—before they ever book a call or read your proposal. If you’ve ever had someone say, “This sounds great, I’ll think about it…” and then disappear, this one’s for you.

I break down why buying coaching feels risky, what a “trust recession” actually looks like in your business, and how to design your touchpoints so they send a clear message: it’s safe to take the next step.

Instead of obsessing over your pitch or dropping your prices, you’ll learn how to reduce perceived risk and make it easier for the right people to move from curious lead to confident coaching client.

What You’ll Learn in This Episode

• Why coaching feels risky to buyers
• The nervous system side of buying decisions
• The 3 ways every touchpoint sends a trust signal
• The four biggest trust leaks in most coaching businesses
• How to share the risk so saying yes feels reasonable
• Building a Trust Ladder in your business
  

Thrive in 5: Choose-Your-Own Trust Builder

For this week’s Thrive in 5, pick one of these actions to start with—and add more as you have time.

1. Clean up one key touchpoint
   Choose something like your LinkedIn headline, website hero section, or email signature. Make it clear who you help, what you help them with, and what the next step is if someone’s interested.
2. Choose one consistent nurture channel
   A simple monthly email, recurring check-ins with warm leads, or showing up regularly on the platform where your people actually are. Pick one you can stick with.
3. Add or upgrade one client story
   Turn a specific situation you’ve helped with into a short testimonial or mini case study that shows what was going on, what changed, and what’s better now.
4. Decide on one risk reducer
   This might be a clearer cancellation policy, a smaller starter package, or a low-cost first session so people can experience your coaching before committing longer term.
5. Sketch your Trust Ladder
   Jot down your “small yeses” (content, lead magnet, workshop, discovery call) and your “bigger yeses” (intensives, short packages, ongoing coaching). If there’s a big jump, add one step in between.

To make this easier, I created the Trust Builder Prompt Pack—a short set of prompts you can plug into ChatGPT to:

• Look at your touchpoints through a trust lens
• Spot where you’re probably leaking trust right now
• Brainstorm small, doable fixes that align with you and your clients

You can grab it here: Trust Builder Prompt Pack

Tune in, pick one trust tweak to implement this week, and start turning more of your curious leads into confident coaching clients.

Loved this episode? Don’t miss out on more practical, no-nonsense advice to level up your life and business. Make sure to subscribe so you never miss an episode of Thriver's Ed! 🎙️

💡 Join the Conversation: Have questions, thoughts, or an "aha" moment you'd like to share? Text the show by clicking the link in the show notes or leave a review – I read every single one!

💌 Get the Inside Scoop: Want even more tips, strategies, and exclusive content? Sign up for my newsletter and get a front-row seat to all things thriving. Subscribe here.

Thanks for listening – your journey to thriving is just getting started!

Text the show

What would you do if you woke up one morning and couldn’t walk—and more than two dozen doctors still couldn’t tell you why? That’s exactly what happened to today’s guest, Lisa Roers.

What started as pain in her neck turned into full-body inflammation, leg ulcers, and a two-year journey through 26 doctors—including Mayo Clinic—with no real answers. Instead of giving up, Lisa took her healing into her own hands and slowly rebuilt her health from the inside out.

In this episode, we talk about how she did it, what it really means to advocate for your own body, and why your genes don’t have the final word on your health.

What you’ll learn in this episode:

• The subtle warning signs Lisa ignored for years (and how to start actually listening to your body)
• What it's like to see 26 doctors and no one know what's wrong
• How epigenetics challenges the whole “it runs in my family” narrative
• Why not having a label became one of the most freeing parts of her healing
• What true freedom looks like around those "I could never give that up” habits

Thrive in 5: Small Shifts for Better Health

1. Ditch the seed oils
   Go through your pantry and look for canola, vegetable, soybean, cottonseed, grapeseed, rapeseed, and palm oils. Swap them for olive oil, avocado oil, or coconut oil.
2. Move like your health depends on it (because it does)
   Set a timer and get up every hour to walk, stretch, or move around the house. Think “river,” not “swamp”—movement helps your body move toxins out.
3. Take a break from sugar and flour
   Try one week without sugar and flour and notice what changes—your cravings, your mood, your energy.
4. Build in quiet margin
   Carve out 5–10 minutes a day with no phone, no music, no input. Just sit, breathe, and let your mind have some space. Often the next right step becomes clearer when your brain isn’t drowning in noise.
5. Practice gratitude like it’s medicine
   Especially if you’re in a hard season, name a few things you’re grateful for—up to and including the solution you can’t see yet. That mindset shift literally changes what’s happening in your body at a cellular level.

Connect with Lisa

Want to go deeper with Lisa, her story, or her work?
Check out the Sunshine Cafe Podcast on Youtube or Spotify or visit her website at lisaroers.com

Loved this episode? Don’t miss out on more practical, no-nonsense advice to level up your life and business. Make sure to subscribe so you never miss an episode of Thriver's Ed! 🎙️

💡 Join the Conversation: Have questions, thoughts, or an "aha" moment you'd like to share? Text the show by clicking the link in the show notes or leave a review – I read every single one!

💌 Get the Inside Scoop: Want even more tips, strategies, and exclusive content? Sign up for my newsletter and get a front-row seat to all things thriving. Subscribe here.

Thanks for listening – your journey to thriving is just getting started!

Text the show

Thinking about launching a podcast—or wondering why yours isn’t moving the needle? In this episode, podcast strategist Alesia Galati breaks down what it takes to start and sustain a show that supports your business. We get into when not to launch, how to pick a format that converts, smart marketing moves that still work in 2026, and the unsexy backend that keeps you consistent without losing your mind.

What you’ll learn

• Why a podcast won’t fix a sales problem—and what to do first instead
• How to choose the right goal (audience growth vs. listeners-to-leads) and align your content to it
• What kinds of episodes are best for conversion
• The #1 growth lever most hosts ignore
• A realistic picture of the workload and how to make it sustainable

Key takeaways

• Don’t launch to “get clients” if you’re not selling yet. Validate your offer and get revenue flowing first; use a podcast to scale trust, not create it from zero.
• Pick a clear goal and let it drive the format. If you want leads, prioritize solos. If you want reach, collaborate—but be strategic.
• Guesting > posting. Being on other podcasts puts you in front of proven listeners and converts faster than pushing links on social.
• Market where listeners already are. Collaborations, IG carousels with real takeaways, email your list, and give guests copy/assets so they actually share.
• Quality matters—especially for new listeners. Clean audio, a strong hook, and SEO-friendly titles/descriptions make you discoverable and worth staying for.

Thrive in 5

1. Set the goal: Growth or leads? Write it down and gut-check your next 3 episode ideas against it.
2. Map 10 solos: List ten problems your best-fit client actually has. Those are your first ten episodes.
3. Book 3 guest spots: Pitch three aligned shows this week (need help writing and sending pitches? Check out my Podcast Pitch Power Pack_
4. Choose a cadence you can keep: Consistency beats ambition.
5. Prep the pipeline: Create a simple checklist for title, description, blog post, email, social, and guest assets so nothing slips.

To connect with Alesia, check out her podcast Podcasting Unlocked (search in your podcast app). Also visit helpmypod.com for 15 ways to improve your podcast + her free launch workshop.

Loved this episode? Don’t miss out on more practical, no-nonsense advice to level up your life and business. Make sure to subscribe so you never miss an episode of Thriver's Ed! 🎙️

💡 Join the Conversation: Have questions, thoughts, or an "aha" moment you'd like to share? Text the show by clicking the link in the show notes or leave a review – I read every single one!

💌 Get the Inside Scoop: Want even more tips, strategies, and exclusive content? Sign up for my newsletter and get a front-row seat to all things thriving. Subscribe here.

Thanks for listening – your journey to thriving is just getting started!

Text the show

If someone told you a 25% email open rate is “amazing,” I’m going to be the friend who says… no, sorry, it’s not. In this episode, I break down why aiming for “industry average” keeps you invisible, how low opens tank your deliverability over time, and the exact moves I use to keep my list opening at 40–50% on the regular. If you want your emails to actually get read—and lead to sales—this one’s for you.

Key Takeaways

• Average isn’t the goal. A 25–31% open rate might be “normal,” but it’s not what’s possible—and it hurts future deliverability.
• List size ≠ influence. If 3 out of 4 subscribers ignore you, you’re paying to email people who don’t care. Trim the dead weight.
• Deliverability is earned. Consistently low engagement tells Gmail/Outlook/Yahoo to bury your emails. Fix the inputs to change the outcomes.
• Clickbait isn’t strategy. Write subject lines that spark curiosity without screaming “spam.”
• Relevance wins. Give people what they actually signed up for—consistent value in your real voice.

Thrive in 5

Take five minutes to improve your opens today:

1. Purge inactive subscribers. Create a segment for anyone who hasn’t opened in 90 days (and has been on your list at least 90 days). Remove them with love.
2. Refresh 3 subject lines. Rewrite recent “meh” subjects to add intrigue or specificity. No all caps. No fake urgency.
3. Authenticate your domain. Make sure SPF, DKIM, and DMARC are set up for your sending domain. Your email service provider should have instructions on how to make sure your domain is set up to send properly.
4. Match the promise. Check your freebie -> welcome -> nurture flow. Are you emailing about what people actually came for? And is it something they actually want to read?
5. Add real-person touches. Use plain-language intros, a clear POV, and one story or example that proves you’re paying attention.

Ready to trade “industry average” for influence?

• Work with me 1:1 if you want direct, data-backed guidance and implementation.
• The Shortcut is my done-for-you build where I set up the systems that boost deliverability and conversions, AND provide the strategic coaching to help you reach your goals.

Loved this episode? Don’t miss out on more practical, no-nonsense advice to level up your life and business. Make sure to subscribe so you never miss an episode of Thriver's Ed! 🎙️

💡 Join the Conversation: Have questions, thoughts, or an "aha" moment you'd like to share? Text the show by clicking the link in the show notes or leave a review – I read every single one!

💌 Get the Inside Scoop: Want even more tips, strategies, and exclusive content? Sign up for my newsletter and get a front-row seat to all things thriving. Subscribe here.

Thanks for listening – your journey to thriving is just getting started!

Text the show

If you’ve ever wondered why your website still isn’t bringing in leads — even though it’s pretty, functional, and full of your genius — this one’s for you. I brought in SEO expert Barb Davids to break down exactly how to show up in search results on Google and on AI tools like ChatGPT.

Spoiler alert: it’s about clarity, consistency, and making sure your site actually answers the questions your people are asking.

Whether you’re brand new to SEO or have been dabbling for years, this episode is packed with practical tips to get your website working for you (instead of just sitting around looking cute).

What you’ll learn in this episode:

• Why SEO isn’t dead (even with the rise of AI tools)
• The one type of content that gives you the biggest search visibility boost
• How to figure out what your audience is actually Googling
• The easiest way to update your website for better results — in under 10 minutes
• What NOT to waste your time on (and what’s worth doing regularly)

Thrive in 5: Choose-Your-Own-Adventure SEO Tasks

Pick one of these to do this week.

1. Update your home page or services page title so it clearly says who you help and how
2. Add a CTA to the bottom of one blog post (don’t make people guess!)
3. Link an old blog to a new one to help Google make the connection
4. Add an FAQ section to your service page using real client questions
5. Rename one image file with keywords before uploading to your site

Connect With Barb

To learn more Barb and how she can help you get found, check out her podcast Small Business Sweet Spot or visit her website at CompassDigitalStrategies.com

Tools mentioned:

• Ahrefs
• Ubersuggest
• Keywords Everywhere
• ClickRank AI
• Google Search Console

Loved this episode? Don’t miss out on more practical, no-nonsense advice to level up your life and business. Make sure to subscribe so you never miss an episode of Thriver's Ed! 🎙️

💡 Join the Conversation: Have questions, thoughts, or an "aha" moment you'd like to share? Text the show by clicking the link in the show notes or leave a review – I read every single one!

💌 Get the Inside Scoop: Want even more tips, strategies, and exclusive content? Sign up for my newsletter and get a front-row seat to all things thriving. Subscribe here.

Thanks for listening – your journey to thriving is just getting started!

Text the show

If you’ve ever thought about running a summit to grow your list or increase your visibility, this episode is for you. I’m walking you through what I learned from hosting my very first summit—from Facebook ad numbers and speaker promo realities, to what worked, what was harder than expected, and where I’d absolutely spend time (and money!) differently next time.

I’ll also share the behind-the-scenes truth about how it felt to manage it all while juggling private clients, jetting off to Europe, and trying to keep my head on straight (spoiler alert: I'm exhausted!).

Whether you’re considering a summit or just curious about what it looks like to bring in a large volume of leads quickly—this will give you the real picture.

What You’ll Learn in This Episode:

• Why warm leads from speaker audiences converted at least 10% better than cold traffic
• The mistake I made with my own sessions (and why it might’ve worked out anyway)
• The unexpected tech glitch and how I handled it
• The big changes I’d make next time
• The reality of post-summit fatigue and what I’m doing to nurture the leads that came in

Thrive in 5

Here are five takeaways you can use if you’re thinking about hosting a summit—or want to clean up your own lead gen strategy:

1. Prioritize warm leads. Speaker audiences converted at least 10% better than cold traffic—and that makes a HUGE difference
2. Keep speaker alignment in mind. Set clear expectations for your speakers, but know that not everyone will promote.
3. Consider hiring out the things that drain you. For me, that’s ad management and sales page copy.
4. Build in some R&R. Did I mention this was a lot of work? Make sure you build in some space to rest and recover both during and after the event.
5. Have a follow-up plan in place. Getting people in the door is just the beginning—what happens next is where trust gets built.

Final Thoughts

Summits are a powerful way to grow your audience, but they’re definitely not light lifts. Still, I’d do it again—with some changes. The feedback has been incredible, and I’m excited to share it with the speakers (because when they win, I win!). Now, I’m focused on serving the new leads who joined—and if you’re one of them, I’m so glad you’re here!

PS: If this episode helped you think differently about your next launch or lead gen strategy, send it to a biz friend who needs to hear it too. And if you want early access to the offers I’ve got coming up next month… make sure you’re on my list!

Loved this episode? Don’t miss out on more practical, no-nonsense advice to level up your life and business. Make sure to subscribe so you never miss an episode of Thriver's Ed! 🎙️

💡 Join the Conversation: Have questions, thoughts, or an "aha" moment you'd like to share? Text the show by clicking the link in the show notes or leave a review – I read every single one!

💌 Get the Inside Scoop: Want even more tips, strategies, and exclusive content? Sign up for my newsletter and get a front-row seat to all things thriving. Subscribe here.

Thanks for listening – your journey to thriving is just getting started!