In this episode of Wise Build Bridges, we sit down with Guy Woodcock, Marketing Manager at GJD – a leading UK manufacturer of advanced security technology. With nearly 20 years of experience across sectors including medical, manufacturing, distribution, and financial services, Guy brings a refreshing, real-world take on what it means to do marketing that actually matters.

We explore the highs and challenges of building marketing strategies in B2B environments, why content is more than just copy, and how Guy’s hands-on, people-first approach has shaped his journey – from the factory floor to boardroom strategy. Guy shares insights on SEO, copywriting, lead generation, and the overlooked art of picking up the phone and speaking to your customers.

He also dives into how his passion for storytelling and deep connection to social impact has driven some truly remarkable charity campaigns, raising tens of thousands of pounds along the way.

If you’re a marketer, founder, or someone trying to reconnect with the heart of your work, this episode will remind you that it’s not about flashy buzzwords — it’s about people, purpose, and staying true to your message.

Watch on YouTube:
www.youtube.com/@ViaductGeneration

Follow Guy:LinkedIn: www.linkedin.com/in/guywoodcock

Stay connected with Viaduct Generation:Website: www.viaductgen.comInstagram: www.instagram.com/viaductgenLinkedIn: www.linkedin.com/company/viaductgeneration

The Wise Build Bridges - S3E1: Lauren Tovey

In our final episode of Season 2 of The Wise Build Bridges, it was only right to close it with the industry titan that is the incredible Crystal Carter!

Crystal is Head of SEO Communications at Wix and in episode 10, we go through her journey touching on her personal life as well as the professional. We discuss:

• The importance of flexibility in your career and how to achieve it
• The value of your team
• How being a part of a niche community is a natural gateway into SEO
• Creating and tapping into culture

It's a wonder we were able to squeeze it all into under an hour!

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This podcast is brought to you by Viaduct Generation, a mission-led SEO agency. You can reach us in the following ways:

🌐 Our website: https://seo.viaductgen.com/ 

📥 Email: info@viaductgen.com

📞 Phone: 020 3633 2653

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