Darren Shaw and Claire Carlile are back with another roundup of the news and updates shaping local SEO and AI search, including:

📝 Google Maps 2026 Fan-Favorite Dining List
📝 How to Use AI Mode’s Follow-Up Questions to Create Non-Commodity Local Service Content (Claudia Tomina)
📝 Your competitors’ negative reviews could improve your PPC ads (Laura I. Abreu)
📝 Re-imagining AI Visibility KPIs in a Query Fan Out world (Wil Reynolds)
📝 Google’s Policy Update (Hiroko Imai)
📝 AI and SPAM team up in Alabama and beyond… (Conrad Saam)

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📑 LinkedIn:
Darren Shaw: https://www.linkedin.com/in/darrenshawwhitespark/
Claire Carlile: https://www.linkedin.com/in/clairecarlile/

Claire Carlile is joined by Elizabeth Linder to cover the biggest stories and updates from the past week in local SEO, Google, and AI search, including:

📝 Google Business Profiles Policies Adds Misuse Of Support Channels (Barry Schwartz)

Google Business Profile third-party policies

📝 SEO & AI Tip: Grade Every Page the Way Google's Quality Raters Would, Then Map Them Semantically and Size Them by Clicks (Dan Hinckley)

📝 Why Customers Leave Good and Bad Google Reviews (Miriam Ellis)

📝 Earlier today I attended the GEO KNOW HOW conference. Here is everything I learned (Malte Landwehr)

📝 GEO Is CRO: Ross Hudgens on Chasing Influence, Not Citations, in AI Search (Near Media)

📝 How to Check What Google & LLMs See in Website HTML (Daniel Foley Carter)

Darren Shaw is joined by special guest Edward Sturm to break down the biggest local SEO, Google, and AI search news and updates from the past week, including:

📝 Hacking AI Overviews with LinkedIn Hashtags (Steve Toth)

📝 NotebookLM Parasite SEO (Gagan Ghotra)

📝 5 reasons why I'm skeptical of the entire AI tracking industry (Rand Fishkin)

📝 I Tracked 70K+ ChatGPT and AI Overview Responses to Measure Their Volatility (Glen Allsopp)

📝 King of AEO: The Exact Tactics Ranking Pages and Changing AI Overviews in Hours (Edward Sturm)

📝 How to check if AI has your content in its index (Myriam Jessier)

📝 Rank Faster With the Topical Authority You Already Have (Edward Sturm)

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