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  • The What Sold Podcast - Episode 103 - Adapting Strategies: From eBay Challenges to Whatnot Success

    The What Sold Podcast - Episode 103 - Adapting Strategies: From eBay Challenges to Whatnot Success
    Oct 8 2025
    In this episode of the What Sold Podcast, hosts Matt and Brandon discuss the significant shifts in their business approach, highlighting Matt's transition from eBay to Whatnot due to eBay's increasingly restrictive policies. They explore the importance of adaptability in business, especially during economic downturns. Matt shares detailed insights into his new methods for sourcing and selling jewelry, the diversification of sales platforms, and the emotional and practical challenges of maintaining a small business in a fluctuating market. They also touch on the community aspect of their work, emphasizing the educational and entertaining value of their content. The hosts conclude by encouraging listeners to subscribe and participate in their upcoming auctions and episodes. 00:00 Welcome to the What's Old Podcast 01:19 Types of Podcasts: Generalist vs. Niche 02:31 Building and Maintaining a Small Business 04:40 Challenges with eBay and Diversification 12:10 Success on Whatnot and Sourcing Strategies 21:47 The Long Game in Thrift Store Jewelry 22:14 Navigating Antique Stores and Thrift Shops 23:03 The Role of Thrift Store Employees 25:10 Adapting to Market Changes 26:12 Transitioning to New Platforms 27:24 Impact of Economic Downturn on Sales 30:59 Adjusting Sourcing Strategies 32:34 Balancing Work and Family 34:12 Expanding Business Opportunities 37:58 Optimizing Live Sales 38:58 Conclusion and Future Plans

    whatsoldpodcast@gmail.com

    The What Sold Podcast Subreddit

    Rusty the reseller:

    https://www.youtube.com/@RustyTheReseller What Sold: https://www.youtube.com/@whatsold Postcard Planet: https://www.youtube.com/@postcardplanet What Sold Podcast: https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA #whatsoldpodcast #rustythereseller #whatsold #reselling #ebaystore #sellingonebay #whatnot #auctions #sellingonwhatnot #ebayrestrictions #ebay #consignment #sourcingantiques
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    40 Min.
  • The What Sold Podcast - Episode 102 - What The What (Not)?!?!?

    The What Sold Podcast - Episode 102 - What The What (Not)?!?!?
    Oct 1 2025
    In this episode of the 'What Sold' podcast, the Brandon and Matt discuss their current transition phase, focusing on shifting from eBay to the Whatnot platform for online auctions. Matt shares his positive experiences selling on Whatnot, along with the challenges faced, and the technology and strategies he uses for efficient auctions. They also touch upon eBay's shifting landscape and its impact on sellers. Additionally, they briefly discuss the broader themes of business flexibility and the constant need to adapt to changing environments. The episode concludes with Matt showcasing several unique items he recently sold on Whatnot.com, including a vintage magnifying glass, a brass door knocker, an antique photo album, and a vintage soda sign. 00:00 Introduction and Podcast Transition 01:07 Matt's Experience with Online Auctions 01:57 Setting Up and Running Whatnot Shows 05:46 Challenges and Strategies in Live Auctions 13:33 Integrating YouTube and Whatnot 15:02 Adapting to Market Changes 20:46 Navigating eBay's Payment Policies 21:06 Testing New Selling Platforms 21:36 Challenges with Consignment Sales 23:30 Exploring Whatnot for Sales 23:57 Learning from Different Categories 25:20 Marketing Strategies and Buyer Engagement 27:24 Dealing with Multiple Selling Platforms 28:00 Connecting with Potential Business Opportunities 30:51 Showcasing Recent Sales on Whatnot 34:31 Efficient Order Fulfillment on Whatnot 37:38 Future Plans and Scheduling Auctions 37:57 Conclusion and Next Steps

    whatsoldpodcast@gmail.com

    The What Sold Podcast Subreddit #whatsoldpodcast #rustythereseller #whatsold #reselling #ebaystore #sellingonebay #whatnot #auctions #sellingonwhatnot

    Rusty the reseller:

    https://www.youtube.com/@RustyTheReseller What Sold: https://www.youtube.com/@whatsold Postcard Planet: https://www.youtube.com/@postcardplanet What Sold Podcast: https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
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    38 Min.
  • The What Sold Podcast - Episode 101 - From eBay Woes to New Horizons: Auctions on What Not

    The What Sold Podcast - Episode 101 - From eBay Woes to New Horizons: Auctions on What Not
    Sep 17 2025

    In the new and improved What Sold podcast, hosts Matt, aka Cousin Rusty, and his co-host discuss the challenges and frustrations Matt has faced with eBay, particularly focusing on recent account restrictions that have made it difficult for him as a full-time reseller. Matt explains the changes in eBay's policies that have significantly impacted his business, leading to delayed payments and lack of transparency. In response, Matt has decided to explore new avenues, notably the Whatnot platform, which combines live auction elements with e-commerce. This episode includes a detailed discussion about the Whatnot platform's features, benefits, and how Matt plans to pivot his business to be less reliant on eBay, thereby ensuring faster transactions and better control over his sales.

    00:00 Introduction to Thrift Store Treasures

    00:31 Welcome to the New What's Sold Podcast 01:03 eBay Gripe: The Dark Overlord Strikes Again 01:35 Matt's eBay Woes: A Week in Review 03:23 eBay's New Restrictions: A Seller's Nightmare 16:33 Exploring Alternatives: Whatnot and Beyond 20:55 Preparing for the First Whatnot Auction 31:05 Conclusion and Future Plans

    whatsoldpodcast@gmail.com

    The What Sold Podcast Subreddit #whatsoldpodcast #rustythereseller #whatsold #reselling #ebaystore #sellingonebay #whatnot #auctions #sellingonwhatnot

    Rusty the reseller:

    https://www.youtube.com/@RustyTheReseller What Sold: https://www.youtube.com/@whatsold Postcard Planet: https://www.youtube.com/@postcardplanet What Sold Podcast: https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
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    33 Min.
  • The What Sold Podcast - Episode 100 - Podcast Milestone: Reselling Lessons and Future Plans

    The What Sold Podcast - Episode 100 - Podcast Milestone: Reselling Lessons and Future Plans
    Sep 10 2025

    In episode 100 of the What Sold podcast, hosts Matt and Brandon celebrate their milestone amidst technical difficulties. They reflect on their podcast journey, discuss the practicalities of running a small business, and share insights on market research, legal requirements, inventory management, pricing strategies, and customer service. They also delve into the importance of using data analytics, marketing effectively, and the debate over scaling one's business. Ultimately, the episode emphasizes learning, adaptation, and the balance between growth and sustainability. The hosts also hint at upcoming changes in their content strategy, emphasizing a greater focus on their YouTube presence.

    00:00 Introduction and Technical Difficulties 01:19 Reflecting on 100 Episodes 02:23 The Shift to YouTube 03:25 Monetization and Audience Engagement 06:01 Podcasting Realities and Future Plans 11:25 Reselling Tips from ChatGPT 22:24 Researching Comparative Sales 22:41 Managing eBay Listings 23:25 Pricing Strategies and Valuing Your Work 25:28 Building an Inventory Management System 27:15 Marketing and Promoting Your Store 31:09 Providing Great Customer Service 33:50 Monitoring Analytics and Sales Data 37:26 The Importance of Continuous Learning and Scaling 41:54 Episode 100 Finale

    whatsoldpodcast@gmail.com

    The What Sold Podcast Subreddit #whatsoldpodcast #rustythereseller #whatsold #reselling #ebaystore #sellingonebay #100thepisode #anniversaryepisode

    Rusty the reseller:

    https://www.youtube.com/@RustyTheReseller What Sold: https://www.youtube.com/@whatsold Postcard Planet: https://www.youtube.com/@postcardplanet What Sold Podcast: https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA Music: Anniversery March, OP.527 - Czech Philharmonic Chamber Orchestra

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    44 Min.
  • The What Sold Podcast - Episode 99 - The Sweet Swing: Rick Doble on Golf, eBay, and Reselling

    The What Sold Podcast - Episode 99 - The Sweet Swing: Rick Doble on Golf, eBay, and Reselling
    Sep 3 2025

    In this episode of 'What Sold Podcast,' Brandon and Matt introduce a special guest, Rick, Brandon's older brother, who shares his journey into ecommerce and golf resale. Rick dives into his retirement transition, turning his passion for golf into an eBay business focused on used golf equipment and apparel. He discusses his buying strategies, the learning curve in understanding the resale market, and the importance of conducting thorough research. The conversation highlights practical tips for maximizing sales, optimizing eBay listings, and the value of building relationships in the reseller community. Rick also shares personal anecdotes, including a humorous story about finding unexpected treasures in golf bags and his approach to customer service. The trio wraps up by encouraging aspiring resellers with valuable advice on managing inventory, understanding market dynamics, and leveraging niche interests to drive business success.

    00:00 Introduction and Special Guest Announcement 01:54 Rick's Journey into Golf and Reselling 04:43 Starting an eBay Store 09:02 Building Relationships and Sourcing Strategies 16:34 Packaging and Shipping Tips 19:08 Finding New Old Stock (NOS) Products 19:48 Challenges and Benefits of Thrift Shopping 20:41 Goodwill Controversy and Personal Experiences 23:32 Heartwarming Stories and Learning Curves 24:52 Golf Equipment Buying Tips 26:35 Personal Golf Stories and Family Connections 27:41 Starting a Resale Business: Tips and Challenges 31:06 Supporting Junior Golfers and Marketing Strategies 33:01 Final Thoughts and Farewell

    whatsoldpodcast@gmail.com

    The What Sold Podcast Subreddit Sweet Swing Golf eBay Store #whatsoldpodcast #rustythereseller #whatsold #reselling #ebaystore #sellingonebay #golf #golfreselling #secondhandgold #sweetswinggolf #preparinganebaybusiness #golfapparel

    Rusty the reseller:

    https://www.youtube.com/@RustyTheReseller What Sold: https://www.youtube.com/@whatsold Postcard Planet: https://www.youtube.com/@postcardplanet What Sold Podcast: https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA

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    38 Min.
  • The What Sold Podcast - Episode 98 - If Matt Had 100k He Swears He Could It Into A Million In Three Years. Surviving Tough Times: Business Strategies in an Uncertain Economy

    The What Sold Podcast - Episode 98 - If Matt Had 100k He Swears He Could It Into A Million In Three Years. Surviving Tough Times: Business Strategies in an Uncertain Economy
    Aug 27 2025

    In this episode of the What Sold podcast, hosts Brandon and Matt discuss Matt's recent trip to Branson, Missouri, and delve into the realities of running a business in a fluctuating economy. They talk about Matt's experience managing inventory, particularly antiques and jewelry, amidst economic slowdowns. The discussion touches on the importance of adapting business strategies, the potential for consignment business growth, and the significance of understanding market trends. They also provide insights into the challenges of maintaining cash flow and the benefits of seeking local selling avenues. The episode concludes with practical advice for sellers and the importance of preparation in uncertain economic times.

    00:00 Introduction and Welcome 00:43 Branson, Missouri Adventures 02:12 Summer Heat and Theme Parks 03:18 Back to School and Fly Infestation 04:51 Challenges of Running a Business 08:43 Economic Impact on Sales 17:07 Consignment Business Insights 19:40 Navigating Market Uncertainty 20:33 Consignment Business Strategy 21:05 Estate Liquidation Services 23:52 Challenges of Cash Flow 25:30 Scaling the Business 27:52 Selling Jewelry and Precious Metals 33:29 Exploring Costume Jewelry 35:36 Final Thoughts and Upcoming Plans

    whatsoldpodcast@gmail.com

    The What Sold Podcast Subreddit #whatsoldpodcast #rustythereseller #whatsold #reselling #ebaystore #sellingonebay #sellinggold #sellingsilver #badeconomyselling #preciousmetals

    Rusty the reseller:

    https://www.youtube.com/@RustyTheReseller What Sold: https://www.youtube.com/@whatsold Postcard Planet: https://www.youtube.com/@postcardplanet What Sold Podcast: https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
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    38 Min.
  • The What Sold Podcast - Episode 97 - Fake Coins and Counterfeits - Be Careful Out There!

    The What Sold Podcast - Episode 97 - Fake Coins and Counterfeits - Be Careful Out There!
    Aug 20 2025
    In this episode of the What Sold Podcast the Matt and Brandon celebrate their nearing 100th episode milestone and discuss the surprisingly low lifespan of most podcasts. They delve into the proliferation of online scam-themed podcasts, reflecting on the rarity of their show’s unique niche. The conversation shifts to a light-hearted discussion about Matt’s upcoming vacation to Branson, Missouri, comparing it to various tourist spots like Pigeon Forge and Dollywood. The bulk of the episode is dedicated to an insightful exploration of coin collecting, highlighted by Matt’s revelation about receiving a batch of counterfeit coins. They discuss the importance of not cleaning coins, understanding the value through resources like the Red Book and PCGS, and the nuances of identifying real versus fake coins. Listeners get practical tips on how to start in niche hobbies and the importance of thorough research in avoiding costly mistakes. The episode wraps up with a teaser for an upcoming guest appearance and a note of appreciation for their growing audience. 00:00 Introduction and Milestone Celebration 00:46 Podcasting Trends and Challenges 01:56 Vacation Plans and Branson, Missouri 02:35 Exploring Branson and Pigeon Forge 08:10 Sourcing Antiques and Yard Sales 09:32 Antiquing Adventures and Market Trends 13:58 Coin Collection Mystery 18:06 Discovering Valuable Coins 18:37 The Importance of Not Cleaning Coins 20:08 Identifying Cleaned Coins 22:16 Research and Community Involvement 24:09 The Counterfeit Coin Discovery 25:47 Dealing with Counterfeit Coins 28:22 The Nuances of Coin Collecting 33:00 Final Thoughts and Advice 37:45 Closing Remarks and Future Plans

    whatsoldpodcast@gmail.com

    The What Sold Podcast Subreddit #whatsoldpodcast #rustythereseller #whatsold #reselling #ebaystore #sellingonebay #fakecoins #counterfeitcoins #coincollecting #branson #dollywood

    Rusty the reseller:

    https://www.youtube.com/@RustyTheReseller What Sold: https://www.youtube.com/@whatsold Postcard Planet: https://www.youtube.com/@postcardplanet What Sold Podcast: https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
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    40 Min.
  • The What Sold Podcast - Episode 96 - In the Cocoon: Developing Sustainable Business Growth - Is Consignment a Gold Mine?

    The What Sold Podcast - Episode 96 - In the Cocoon: Developing Sustainable Business Growth - Is Consignment a Gold Mine?
    Aug 13 2025
    In this episode of the What Sold Podcast, Brandon and Matt discuss the evolution of business strategies, with a focus on Matt's shift towards higher-value consignment items. They explore the challenges of selling on platforms like eBay, where the system heavily protects buyers, and share insights on making the business more sustainable. Matt recounts a successful day refining his consignment process, securing high-value gold jewelry and collectibles, and emphasizes the importance of focusing on niches and refining inventory. The episode is packed with real-life stories and valuable advice for anyone in the resale and consignment business. 00:00 Introduction and Catching Up 01:31 Challenges of Selling on eBay 02:20 Matt's eBay Experience and Insights 04:35 Exploring Alternative Platforms 07:03 Balancing Business and Passion 09:01 Strategizing for Business Growth 17:41 Implementing New Business Strategies 22:23 A Neighborhood Encounter 23:09 Expanding Business Horizons 23:57 Building Connections and Opportunities 26:04 The Value of Flexibility 26:53 Targeted Marketing Strategies 28:51 Evaluating and Selling Collectibles 32:15 Transitioning Business Focus 36:11 Rapid Fire Sales Highlights 38:18 Engage with Us

    whatsoldpodcast@gmail.com

    The What Sold Podcast Subreddit #brickandmortar #consignmentselling #businessstrategies #changingyourfocusinbusiness #whatsoldpodcast #rustythereseller #whatsold #reselling #ebaystore #sellingonebay

    Rusty the reseller:

    https://www.youtube.com/@RustyTheReseller What Sold: https://www.youtube.com/@whatsold Postcard Planet: https://www.youtube.com/@postcardplanet What Sold Podcast: https://www.youtube.com/channel/UCc513e2aPbloS20mTwuv8bA
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    39 Min.