If your Meta ads suddenly got expensive, glitchy, or just stopped working… you’re not imagining it. In this episode of The Wealthy Coach Podcast, Kendra breaks down the Andromeda update and why it quietly changed how ads perform across Meta platforms.

This isn’t about “fixing your targeting” or endlessly tweaking audiences. The real shift is happening inside the ad engine itself. Kendra explains what Andromeda actually does, why creative volume now matters more than audience hacks, and how outdated ad strategies are driving up your cost per lead without you realizing it.

If you’re running ads for your coaching or wellness business, this episode will help you understand what changed, what still works, and how to adapt your creative strategy so you’re not paying more for worse results.

What We Cover in This Episode:

• What the Andromeda update is and why it’s being compared to the iOS 14 disruption (02:33)
• Why previously high-performing ads can suddenly stop converting (04:15)
• How Meta’s “Creative Similarity” factor can increase your ad costs (05:20)
• The new creative volume strategy Kendra uses (and why one ad is no longer enough) (08:17)
• How Dynamic Creative helps Meta optimize performance automatically (11:35)
• Why audience tweaking is no longer the main lever for improving results (16:38)

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If you’re a licensed health professional in British Columbia, this episode breaks down why the upcoming shift from the Health Professions Act to the Health Professions and Occupations Act (HPOA) could significantly impact how you practice, what you can say, and even whether you can keep your license. Kendra walks through the key provisions raising concern for practitioners, including government-appointed regulatory boards, expanded enforcement powers, and the potential consequences for non-compliance.

Beyond explaining what’s changing, this conversation explores the bigger question many practitioners are quietly asking: what happens when the rules of your profession change after you’ve already built your career around them? Kendra shares why more licensed professionals are exploring alternative practice models and what it can look like to build a business outside traditional regulatory structures.

This episode is ultimately about awareness, choice, and professional autonomy. Whether you plan to stay within the regulated system or consider a different path, Kendra encourages practitioners to understand what’s coming, think critically about their options, and make decisions that align with how they want to practice long-term.

What We Cover in This Episode

• What the HPOA Actually Changes and Why Practitioners Are Paying Attention (00:50)
• The Real Risks to Your License, Income, and Professional Autonomy (05:05)
• Why More Practitioners Are Exploring Online Health Coaching Models (09:30)
• How to Transition Safely Without Burning Down Your Current Career (12:00)
• Why Waiting Could Cost You Options (Timing Matters More Than You Think) (15:30)

Resources mentioned:

Apply for HCA: https://go.kendraperry.net/apply-hca

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

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If your offers aren’t converting the way they should be, it might not be your content, your audience, or your price. It might be the fact that there is no real reason for someone to buy right now.

Kendra explains why scarcity is not about being manipulative or “salesy,” but about helping people make decisions instead of staying stuck in endless maybe-later mode. She shares how a lack of urgency leads to stalled launches, drawn-out decision cycles, and audiences who love your content but never actually buy. If you have people watching, liking, and lurking but not purchasing, this episode will hit home.

You’ll learn how to use ethical, clean scarcity in your marketing, why open-ended offers quietly kill conversions, and how to create clear timelines that actually support your audience in taking action. This is a must-listen for any wellness entrepreneur who wants more sales without feeling pushy or inauthentic.

What We Cover in This Episode:

• Why urgency and scarcity are essential for increasing sales and offer conversions
• The psychology of scarcity marketing and why it drives faster buying decisions
• Real-world examples of scarcity in online business and digital offers
• The core emotions that trigger action, trust, and buyer readiness
• Urgency vs scarcity in marketing and how to use each strategically
• How social proof strengthens urgency and boosts conversion rates
• Why many coaches struggle with scarcity tactics and how to reframe them
• Ethical urgency marketing that builds trust instead of pressure
• The dangers of fake scarcity and how it damages brand credibility
• Best practices for using urgency and scarcity in launches and promotions

Resources mentioned:

IP Tracking Software for Authentic Deadlines: Deadline Funnel - https://www.deadlinefunnel.com/

Apply for HCA: https://go.kendraperry.net/apply-hca

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy