If your Meta ads suddenly got expensive, glitchy, or just stopped working… you’re not imagining it. In this episode of The Wealthy Coach Podcast, Kendra breaks down the Andromeda update and why it quietly changed how ads perform across Meta platforms.

This isn’t about “fixing your targeting” or endlessly tweaking audiences. The real shift is happening inside the ad engine itself. Kendra explains what Andromeda actually does, why creative volume now matters more than audience hacks, and how outdated ad strategies are driving up your cost per lead without you realizing it.

If you’re running ads for your coaching or wellness business, this episode will help you understand what changed, what still works, and how to adapt your creative strategy so you’re not paying more for worse results.

What We Cover in This Episode:

• What the Andromeda update is and why it’s being compared to the iOS 14 disruption (02:33)
• Why previously high-performing ads can suddenly stop converting (04:15)
• How Meta’s “Creative Similarity” factor can increase your ad costs (05:20)
• The new creative volume strategy Kendra uses (and why one ad is no longer enough) (08:17)
• How Dynamic Creative helps Meta optimize performance automatically (11:35)
• Why audience tweaking is no longer the main lever for improving results (16:38)

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