Denis Dyli has spent 13 years building Shopify stores for the businesses nobody wants to talk about: industrial suppliers, janitorial distributors, pipe manufacturers. The unsexy stuff. He's now a Shopify Platinum Partner, and he's turning all that pain into an AI-powered deal room that converts messy email RFQs into structured quotes in minutes, not weeks. We get into why B2B and wholesale are fundamentally different buying experiences, how mid-market manufacturers ($20M-$100M) are the most underserved segment in ecommerce, and why your B2B quoting process probably still feels like 1997.

Swym - Wishlists, Back in Stock alerts, & more
getswym.com/kurt

Cleverific - Smart order editing for Shopify
cleverific.com

Zipify - Build high-converting sales funnels
zipify.com/KURT

• Uncap: https://uncap.com
• Denis Dyli on LinkedIn: https://linkedin.com/in/denisdyli

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kurtelster.com

The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

"It sucks to lose a customer not because of the product, but because of the mechanism in which they get the product."

Jay Myers has spent a decade building one of the biggest subscription apps on Shopify. Now he's telling you subscriptions are broken. Bold's data backs it up: 82% of cancellations happen because customers have too much or too little product, not because they stopped wanting it. And 76% of those who cancel never come back.

His fix is rePete, an AI-powered reorder concierge that predicts when each customer needs a refill and sends a one-click nudge at exactly the right time. We talked about the subscription death curve, why reorder revenue can 3-5x your business valuation, and the beta results that made me a believer.

Swym - Wishlists, Back in Stock alerts, & more
getswym.com/kurt

Cleverific - Smart order editing for Shopify
cleverific.com

Zipify - Build high-converting sales funnels
zipify.com/KURT

• rePete by Bold: https://repeat.me
• Bold Commerce: https://boldcommerce.com
• Built Bar: https://built.com

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ethercycle.com/apply

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Free Newsletter
kurtelster.com

The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

"Succeeding with paid was not about how good your ROAS was. What the paid experts did so well was they had built a business model structurally that allowed them to put as much money as they possible into that paid engine."

Andrew Youderian surveyed 300 store owners representing $3.5 billion in revenue for the sixth annual eComFuel Trends Report, and the data broke four things Shopify merchants have been told were true. AI adoption is at 72% and producing zero financial edge. Non-AI adopters are growing profits faster than adopters. Amazon's share of revenue is back to 2017 levels while more brands than ever are selling on it. Gross margins hit an all-time high the same year net margins hit an all-time low.

In this episode we dig into the paid traffic reversal that changed Andrew's own mind, why 97% of stores now run paid ads, the P&L math that separates winners from losers, and the financial literacy stat that moves net margins by 50%.

Swym - Wishlists, Back in Stock alerts, & more
getswym.com/kurt

Cleverific - Smart order editing for Shopify
cleverific.com

Zipify - Build high-converting sales funnels
zipify.com/KURT

• eComFuel 2026 Trends Report: ecommercefuel.com/ecommerce-trends/
• Financial Mastery for Ecom Store Owners (free course): https://www.ecommercefuel.com/mastery/

Apply for Shopify Help
ethercycle.com/apply

See Our Results
ethercycle.com/work

Free Newsletter
kurtelster.com

The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.