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  • Episode 320 | Season Outtro!

    Episode 320 | Season Outtro!
    Jul 14 2020
    Today Dannie and Caitlyn are wrapping up Season 4 of the Side Hustle Gal podcast. We believe in accessible content and that anyone who wants to learn from this content should be able to. In order to support this, we’ve had every episode of Season 4 transcribed. The transcriptions are available at the bottom of every episode blog post. SHOW HIGHLIGHTS:Recap the season. Predictions on the future. FOLLOW YOUR HOSTS: D Website | D Instagram // C Website | C Instagram Get the Side Hustle Starter Kit Episode Transcript - Season Outtro Dannie Lynn Fountain: [00:00:21] Hello and welcome back to the side hustle gal podcast. This is it. The final episode of the season. Wow. Uh, we had some, we had some incredible guests this season, and Caitlyn and I were talking before we jumped on the recording, and. It's been a good one. I think back to the interview with Amanda Gulino from A Better Monday and all of the advice that she had for us, uh, that conversation we had with Jackie at pineapple development girl is killing it.Uh, the conversation we'd have with Carrie and with Bauma, Carrie works for core marketing group, um, uh, runs work bigger. Um, and even Rosalia is conversation on her company about consent. It's really run the gamut that season, all kinds of topics for your head and your heart, and I'm just so proud of it. I think the best part to you, we talked about this in our season intro, is that at least one of us only knew what three guests.Four guests. Caitlyn Allen: [00:01:26] Yep. Dannie Lynn Fountain: [00:01:27] And everyone else was strangers to both of us. Caitlyn Allen: [00:01:30] Yeah. I think that was really cool because it showed a different type of, or a different side to having conversations with other business owners. I feel like a lot of podcasts, um, they bring on guests that are their friends or guests that other people have already interviewed.So you already know kind of how the interview is going to go. But. Having conversations with new people can a be awkward. Um, and that just shows you kind of how well entrepreneurs can talk on their feet, um, and answer questions on their feet. But then. To have like real relationships with people just by being able to relate to them and how they run their business or what business life is like. I think that is something to be said for some of these interviews as well. Dannie Lynn Fountain: [00:02:21] Yeah. I think last season we were probably 50, 50 people we know and people we didn't know, and it was our best season to date at the time. And this season is what, like 70, 30, 80, 20, and I would say this season's even better than last season.Um, so for the podcast hosts out here, like the lesson from this interview, people you don't know because the more. Strangers we have in our seasons, the better we feel about the seasons went. Um, so Caitlin and I were also talking to, and we want to do a little bit of crystal ball forecasting. This is totally and completely just for fun, but we're recording this episode in March. You're not going to hear it until the middle of July. And right now we're in the midst of Coronavirus. Oh Caitlyn Allen: [00:03:14] Covid19 2020. Oh my goodness. Dannie Lynn Fountain: [00:03:18] California is shelter in place. New York, I think is thinking about it, but they haven't done it yet. Everywhere else, gyms are closed. Fitness places are closed. Caitlyn Allen: [00:03:29] Yeah. We just got the call yesterday that aho fitness. Uh, the gym that I'm, I'm the business manager for has to, had to shut down by 8:00 PM yesterday. Dannie Lynn Fountain: [00:03:40] Yeah. And the, I mean, that's where we're at right now. And we haven't even reached the crest of the curve that everyone keeps talking about. Caitlyn Allen: [00:03:48] We haven't been testing people. So there's really, there's so many more people that are infected that we just don't know about because of the testing has been so limited.Dannie Lynn Fountain: [00:03:58] And I just read yesterday too, that 20 to 30 have the highest, uh, in asymptomatic infection rate. A 20 to 30-year-olds have it more than we think they do, and they're the most likely group to be asymptomatic too, which is crazy. So, Caitlyn, I want to ask you, uh, April, may, June, July, four months from now, when folks are actually listening to this, where do you think will be, Caitlyn Allen: [00:04:24] uh, this is so scary to think about. Um. I think as I'm over here coughing, like, Oh my God, do I have the virus?I am coughing and very sick. This is really funny. I think, uh, okay. Funny is not the right word. Just let me rephrase, not the right word there. I think in July. Um, it's going to get worse before it gets better, in my opinion. Um, I think there are still a lot of people, especially where I live, who I'm, Hmm. Don't think that this is a big deal. Um, they don't comprehend, uh, I don't think they want to comprehend. Um, the. The effect that this is going to have...
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    21 Min.
  • Episode 319 | Rianna Hill of Pancake Digital Solutions.

    Episode 319 | Rianna Hill of Pancake Digital Solutions.
    Jul 7 2020
    Today Dannie and Caitlyn are talking with Rianna Hill of Pancake Digital Solutions.. We believe in accessible content and that anyone who wants to learn from this content should be able to. In order to support this, we’ve had every episode of Season 4 transcribed. The transcriptions are available at the bottom of every episode blog post. SHOW HIGHLIGHTS:The start of the side hustle to the development of a digital marketing agency.Trusting yourself and the experience you have.The importance of schedules as well as you’re alone time.GET MORE: Website | Instagram | Facebook | FOLLOW YOUR HOSTS: D Website | D Instagram // C Website | C Instagram Get the Side Hustle Starter Kit Episode TranscriptDannie Lynn Fountain: [00:00:21] Hello and welcome back to the side hustle gal podcast.Caitlyn Allen: [00:00:26] Oh, I'm supposed to go. Oh my goodness. Hi guys. Welcome. I am so excited to be introducing who is joining us today. Rianna of pancake. Digital solutions. Why did I just blank on what your business name is? I'm so excited. Rianna is. Awesome. Like, I just don't even know how to explain her. Um, I met Rianna with, uh, one of my clients, Joey. Um, she worked with us, uh, with a trademark, and then she actually coached me how to work on Facebook ads, um, through indie law. So that was a lot of fun. Mmm. And with that, I created a great relationship with her and she is just the best person to talk to about a lot of digital marketing. Um, I feel like her and Dannie could be like besties because they do a lot of similar things. Um, so yeah, I'm super excited to introduce Rianna Rianna. Can you tell us a little bit about you and about why you identify with being a side hustler? Rianna Hill: [00:01:39] Yeah, absolutely. Well, thank you so much, Caitlyn. That's a very sweet intro. I'm definitely enjoyed being working with you off and on over the past few years. That's been been wonderful. Um, so yeah, my name is Rianna . Um, yes, like the singer, but without the H, uh, having her coming around was kind of the best thing ever because now everyone can say my name, so that's pretty cool. And I'm currently living on the Washington state peninsula, which is kind of that broken off piece in the top left corner.Um, lived in seven different States as I am currently a Navy wife and expectant mother to be. So that's kind of the exciting things about me. And why do identify as a side hustler? I mean, honestly, that could really be my whole life is being a side hustler. I remember some of my earliest memories are like walking around and picking up change and finding stuff in the.A couch cushion seats too, as like my first job. So my parents started giving me various jobs and once I learned like, Oh, I could mow my own lawn, then all of a sudden it was like, Oh, let me mow the neighbor's lawn. Oh, let me pull their weeds and you know, have little invoices and spreadsheets. Um. So when I started my career in 2009 and I was trying to apply to different restaurants, you know, no one's going to hire a teenager with no experience in 2009 it's just not happening.So, um, I started doing that freelancer stuff online, you know, making logos, learning how to make websites. And now that I'm a Navy wife and we move all the time, it's really become my reality. So that's a. That's definitely my identity in a nutshell. Caitlyn Allen: [00:03:24] So you currently run, um, uh, digital marketing agency, right? So how did you, do you currently identify as a side hustler or have you taken that kind of full time. Rianna Hill: [00:03:41] Yeah. You know, that's a great question. So a lot of the work that I started doing originally, um, was very much kind of side hustle work while I was still in school and I did get out and get a a few part time jobs. Um. For my first couple of years out of my undergraduate school. Uh, but even then, even after I went full time, I still kept doing that freelancing stuff on the side, very much a side gig thing. Um. I also bought my first house when I was 19, and I manage that on the side. So that's kind of, I've always got a little projects like that going on.And so, uh, when we started moving around and I wasn't able to, we weren't living in one place long enough to have kind of that full time job. That's when I turned my agent, like my freelancing into an agency. But I also work for another company that I've been working for, uh, for, gosh, almost. Almost three years now, uh, with a little bit of a break last summer. and so I do have my agency full time, but I still have side hustles as well. Now I write for a couple online magazines and, um, Oh, manage, still manage our properties, pick up random jobs here and there. I did a seasonal job at a liquor store here for fun. Um. You know, to get out and meet people in a new place.So it's just, it's kind of, it's kind of a lifestyle, really. The whole like, and thought of having just one full time job seems so well, what do I do with the ...
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    21 Min.
  • Episode 318 | Jam Session on Mid-Year Goal Setting / Check-ins

    Episode 318 | Jam Session on Mid-Year Goal Setting / Check-ins
    Jun 30 2020
    Today Dannie and Caitlyn are having a Jam Session on Mid-Year Goal Setting / Check-ins. We believe in accessible content and that anyone who wants to learn from this content should be able to. In order to support this, we’ve had every episode of Season 4 transcribed. The transcriptions are available at the bottom of every episode blog post. SHOW HIGHLIGHTS:Knowing when its time to cut loose a goal. The importance of pivoting.How to measure your goals. FOLLOW YOUR HOSTS: D Website | D Instagram // C Website | C Instagram Get the Side Hustle Starter Kit Episode Transcript - Goal setting Jam Session Dannie Lynn Fountain: [00:00:21] Hello and welcome back to the side hustle gal podcast. You've got just me and Caitlyn today for our last jam session of the season. Holy shit. Uh, so today we are going to be talking to you about maybe your goal checking and setting new goals at the midyear if you need to plus maybe telling you something about the goals that we set this year.Yeah. Uh, so let's dig right in. First thing that we want to talk about is how to check in on your goals. And we should probably preface this by saying that there are literally dozens of different ways to set goals. A couple of years ago, right in a Pomeroy, and I wrote a book interviewing a bunch of different goal-setting experts, and there were so many different things that we discovered. Um, so first there's no right way to goal set. Um, but checking in on your goals is interesting, right? Cause I feel like we set goals and then I used to be the person that would like set goals in my power sheets and then never use the tending list throughout the year. um, so checking in on your goals is really about A, is this thing still important to me? B, have I achieved it? C. If I haven't achieved it, is it because of A or because of needing to put processes in place to get shit done? What do you think, caitlyn? Caitlyn Allen: [00:01:50] Yeah. Um, I think this is a very interesting thing because with my clients, I actually do quarterly goal setting. Um, so mid year is usually not really.Okay. Kind of review outside of financial goals. Um, but I do know that if you set big goals for the year, you should be, in my opinion, checking in on them at least quarterly to make sure that they're staying up to date. Um, and I know this podcast episode is going live in July, I think. So it's perfect time to be talking about that midyear check-in and yeah, I think that it's.the check-in is more about is this working or am I just not working on this thing? Is it. Providing what I'm expecting it to provide, or did I write this down because everybody else was doing it? So taking a look at what your goals were and what Headspace you were in when you wrote them, and then really reevaluating the year.I think especially true with this year, the Coronavirus has thrown a damper on a lot of different things, or. Um, is making a lot of us pivot our businesses. And so this is kind of the perfect time to think about, okay, what were my goals then? What are my goals now? And how do I get there for the next six months or next three months?And I think that kind of brings us into how to pivot and create new goals unless, Dan, do you have anything else to say about checking in. Dannie Lynn Fountain: [00:03:31] No, I think it had a pivot. Basically, this year is more important than ever. Right? Like you and I were talking before we started recording this episode. What if like what if they just don't matter anymore?Oh, and I think with Corona, that can be especially true. I think about those folks who had in-person events planned for Q2. That I ended up getting canceled or in person events for Q3 that have had rough ticket sales because no one wants to commit to an in person event right now. Um, so how do you pivot?How do you adjust? I'm a good example of, this is even my own in person event. I have an in person event in September of this year, and I literally launched ticket sales the first week of March, and at the end of that week, it was declared a pandemic. And so we, we immediately stopped promoting ticket sales.Early bird was supposed to end March 31st but like we extended it through the end of may that, um, because you have to, you have to shift and adapt. A lot of event planners have put into place ways to still hold their event digitally. Ah, like if coronavirus is still a thing in September, we're just gonna mail everyone swag and snacks and hold it virtually.Mmm. So while the event industry is a more concrete example, there's other ways that this can be impacted because businesses are putting. Not essential projects on hold to focus on shifting. I'm even seeing that at work at Google, like all of the non-essential tests and planning that we have for Q2 gone out the window.Caitlyn Allen: [00:05:16] Um, a lot of our sales goals have had to shift as well for a lot of business owners I work for. Dannie Lynn Fountain: [00:05:22] Yeah, ...
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    21 Min.
  • Episode 317 | Rosalia Rivera of About Consent Podcast.

    Episode 317 | Rosalia Rivera of About Consent Podcast.
    Jun 23 2020
    Today Dannie and Caitlyn are talking with Rosalia Rivera of About Consent Podcast. We believe in accessible content and that anyone who wants to learn from this content should be able to. In order to support this, we’ve had every episode of Season 4 transcribed. The transcriptions are available at the bottom of every episode blog post. SHOW HIGHLIGHTS:Knowing when it is time to turn away from something because the passion is gone.The impact that the cultural landscape can have on your side hustle.being able to take a step back and separate family life from your side hustle.GET MORE: RainnPod: Website | Instagram | Facebook | Parenting: Website | Instagram | Facebook | YouTube FOLLOW YOUR HOSTS: D Website | D Instagram // C Website | C Instagram Get the Side Hustle Starter Kit Episode Transcript Caitlyn Allen: [00:00:21] Hey guys, welcome back to the side hustle gal podcast. I am so excited today because we have Carey of cor marketing. Um, Carey and I met a couple of years ago, um, when Rosemary Watson, um, connected us. We went to a like retreat together type thing. Um, and it was just, it was so much fun to connect with entrepreneurs and that's something that a lot of us probably don't do, especially for side hustling. There is a lot of work that's going into it. So I'm taking the time to go out and meet people, uh, can bring you business because now Carey and I work together. So Carey, tell us a little bit about, you. Carey Osenbau: [00:01:06] Um, my name is Carey Osenbau I have kind of been in this, um, what you would call like web and marketing space, probably almost 15 years now.I started back in early two thousands before this whole. Online VA space really was a big thing. It was just starting to pick up steam. I worked in the legal field and realized very quickly with two small children that that wasn't going to be an option for me anymore unless I wanted to pay massive amounts of money to.For daycare costs and what's the point of working at that point? So, um, I quickly, I had to find another solution and I stumbled upon this world of, um, designing websites, designing e-commerce. So I quickly dove in, made some connections, and. Started, um, providing those services, um, learning all that I could about design and development.I'm pretty much self, self taught myself from the very beginning. Um, since then I worked for multiple companies, um, worked for startups, Mmm. Wellness practitioners. And so learning the ins and outs of all their different types of businesses, but all while still continuing to provide, Mmm. You know, services to other clients on the side.So I was still, while I had like full time jobs throughout my, um, for the last 15 years, I always continue to work on the side building websites, um, making connections, um, and essentially continuing to run that type of business. Ref mainly off of just referrals. So, you know, I would do something for somebody and then they're like, Hey, you know, Carrie's really good at what she does.If you need a website, go give her a call. So. For the longest time, I've essentially grown my side business based purely off of referrals. Um, I did go back to school and get my biz finished up, my business degree. So I was able to kind of connect all the pieces as far as being able to help small businesses and medium sized businesses, tie everything together through marketing, through business structure, and then also design and development and marketing their businesses online.Mmm. So I think seven years ago, after working full time for a wellness practitioner, I, um, was pregnant with my now seven year old and I decided to jump back into taking my side hustle full time. And so, um, continued to grow. Over the last two years, I've gotten so busy that I decided, um, that it was time to build a team.And so, I mean, last year we did our first, um, six figure year, and it's been a, an amazing kind of journey and all the, uh, the Austin businesses that we get to work with. Caitlyn Allen: [00:04:08] So it really sounds like a lot of connections have brought you the business that you've had. How do you. Like, how do you build those connections, um, outside of like, of course somebody is a, a client and then they're referring, but how have you really built those connections? And then the followup question to that is, are the. Times that you connect with people who are referrals. Is that ever awkward? Um like, Oh, well this person knew you, so you must be good type of thing, versus they're finding you organically and they think that you're good, if that makes sense?Carey Osenbau: [00:04:49] Okay. Um, so as far as being able to connect with people, that's always been a big struggle for me.Um. I don't know. I don't consider myself an introvert. Once I get to know somebody, I kind of like open up and like blossom. And then, you know, I'm a chatterbox, but it's, I've always been kind of shy in nature. So that's always been one area that...
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    21 Min.
  • Episode 316 | Carey Osenbau of Cor Marketing Group.

    Episode 316 | Carey Osenbau of Cor Marketing Group.
    Jun 16 2020
    Today Dannie and Caitlyn are talking with Carey Osenbau of Cor Marketing Group. We believe in accessible content and that anyone who wants to learn from this content should be able to. In order to support this, we’ve had every episode of Season 4 transcribed. The transcriptions are available at the bottom of every episode blog post. SHOW HIGHLIGHTS:How you can build your side hustle solely from referrals.How to. build connections for your businesses outside of just your client referrals.The difference between finding a client organically vs a referral and how to approach each. Finding the difference between going above and beyond for a client and going too far.GET MORE: Website | Instagram | Linkedin | Pinterest FOLLOW YOUR HOSTS: D Website | D Instagram // C Website | C Instagram Get the Side Hustle Starter Kit Episode Transcript Caitlyn Allen: [00:00:21] Hey guys, welcome back to the side hustle gal podcast. I am so excited today because we have Carey of cor marketing. Um, Carey and I met a couple of years ago, um, when Rosemary Watson, um, connected us. We went to a like retreat together type thing. Um, and it was just, it was so much fun to connect with entrepreneurs and that's something that a lot of us probably don't do, especially for side hustling. There is a lot of work that's going into it. So I'm taking the time to go out and meet people, uh, can bring you business because now Carey and I work together. So Carey, tell us a little bit about, you. Carey Osenbau: [00:01:06] Um, my name is Carey Osenbau I have kind of been in this, um, what you would call like web and marketing space, probably almost 15 years now.I started back in early two thousands before this whole. Online VA space really was a big thing. It was just starting to pick up steam. I worked in the legal field and realized very quickly with two small children that that wasn't going to be an option for me anymore unless I wanted to pay massive amounts of money to.For daycare costs and what's the point of working at that point? So, um, I quickly, I had to find another solution and I stumbled upon this world of, um, designing websites, designing e-commerce. So I quickly dove in, made some connections, and. Started, um, providing those services, um, learning all that I could about design and development.I'm pretty much self, self taught myself from the very beginning. Um, since then I worked for multiple companies, um, worked for startups, Mmm. Wellness practitioners. And so learning the ins and outs of all their different types of businesses, but all while still continuing to provide, Mmm. You know, services to other clients on the side.So I was still, while I had like full time jobs throughout my, um, for the last 15 years, I always continue to work on the side building websites, um, making connections, um, and essentially continuing to run that type of business. Ref mainly off of just referrals. So, you know, I would do something for somebody and then they're like, Hey, you know, Carrie's really good at what she does.If you need a website, go give her a call. So. For the longest time, I've essentially grown my side business based purely off of referrals. Um, I did go back to school and get my biz finished up, my business degree. So I was able to kind of connect all the pieces as far as being able to help small businesses and medium sized businesses, tie everything together through marketing, through business structure, and then also design and development and marketing their businesses online.Mmm. So I think seven years ago, after working full time for a wellness practitioner, I, um, was pregnant with my now seven year old and I decided to jump back into taking my side hustle full time. And so, um, continued to grow. Over the last two years, I've gotten so busy that I decided, um, that it was time to build a team.And so, I mean, last year we did our first, um, six figure year, and it's been a, an amazing kind of journey and all the, uh, the Austin businesses that we get to work with. Caitlyn Allen: [00:04:08] So it really sounds like a lot of connections have brought you the business that you've had. How do you. Like, how do you build those connections, um, outside of like, of course somebody is a, a client and then they're referring, but how have you really built those connections? And then the followup question to that is, are the. Times that you connect with people who are referrals. Is that ever awkward? Um like, Oh, well this person knew you, so you must be good type of thing, versus they're finding you organically and they think that you're good, if that makes sense?Carey Osenbau: [00:04:49] Okay. Um, so as far as being able to connect with people, that's always been a big struggle for me.Um. I don't know. I don't consider myself an introvert. Once I get to know somebody, I kind of like open up and like blossom. And then, you know, I'm a chatterbox, but it's, I've always been kind of shy in ...
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    21 Min.
  • Episode 315 | Belma McCaffrey of Work Bigger.

    Episode 315 | Belma McCaffrey of Work Bigger.
    Jun 9 2020
    Today Dannie and Caitlyn are talking with Belma McCaffrey of Work Bigger. We believe in accessible content and that anyone who wants to learn from this content should be able to. In order to support this, we’ve had every episode of Season 4 transcribed. The transcriptions are available at the bottom of every episode blog post. SHOW HIGHLIGHTS:What it takes to get your side hustle off the ground and into a full-time gig.Knowing when it is time to make pivots in your side hustle.Connecting with your pain points and coming back stronger from them. Audio Freebie! GET MORE: Website | Instagram FOLLOW YOUR HOSTS: D Website | D Instagram // C Website | C Instagram Get the Side Hustle Starter Kit Episode Transcript Belma McCaffrey Dannie Lynn Fountain: [00:00:21] Hello and welcome back to the side hustle gal podcast. We're so excited to have Belma McCaffrey here today from work, bigger talking about all things side hustling, and Belma. Thank you so much for being here today. Belma McCaffrey: [00:00:34] My pleasure. Hi ladies. Thank you so much for having me. Dannie Lynn Fountain: [00:00:39] Of course, we'd love to hear from you a little bit about what you do and why you identify as a side hustler.Belma McCaffrey: [00:00:45] Yeah. Uh, so I run a career development coaching platform called work bigger. And our mission is to help people do work they love. That makes an impact that makes a difference in the world without burning out. And we do that through a group coaching membership. We do that through, um, private coaching and also working with organizations to lead to lead trainings.And I identify as a side hustler because work bigger was a side hustle for, I want to say a little more than two years. Uh, before I started running it full time. And that experience of building, launching, building, and just running a business as a side hustle taught me so much about myself and what it takes to get something off the ground.And it was. I couldn't have done it without really starting it as, as a side hustle. So yeah, that's why I really, I really connect to the work you ladies are doing here with the podcast. And you know, um, when I heard about you guys, I was like, yes, this is awesome. I know there's like a whole movement of side hustle happening cause I think people are really looking to bring their dreams and their goals to life.And you can always do it by jumping into it full time. It's not, it's not realistic or possible for everyone. So. Um, being able to start something while you're still working, I think is, it's just powerful. It allows you to get to that, you know, to that longer term vision that you have. Caitlyn Allen: [00:02:19] Yeah. And I feel like it also allows you to have art to like express passion that you might not be able to in your everyday life or your corporate job, um, on the side as well. So it keeps you, I dunno, for me, when I first started out, it kept me very motivated in my corporate job as well as like, because I was. Finally feeling passionate again, I guess, if that makes sense. Belma McCaffrey: [00:02:44] Absolutely. It's, um, you're like filling gaps that you can't fill with your, with your nine to five, right. Or with your like full time job. And that's, um. Yeah. And I can share more too about like why I started work bigger and, and all of that, if that'd be helpful for you guys. But Caitlyn Allen: [00:03:03] yeah, we'd love to hear, we'd love to hear more. Belma McCaffrey: [00:03:06] Yeah. Um, so I started work bigger because of a personal pain point. I, I spent all of my twenties. I was really ambitious and driven like, right as soon as I graduated college.Uh, but I. You know, I was like excited to be working. I just felt really lost and disconnected a few months into my first job, and I thought the pro, like I thought the job was the problem. I was like, Oh, this just isn't the right job. So. I'm going to go find another job. And I did. And I approached that job.That other job would like that same like ambition and excitement, but then I would hit a wall and I realized from like, you know, even my college years, I was like approaching my career path just without clarity, without intention. I was trying to answer that question of what do I want to be when I grow up and what do I want to do with my own life?And. It was really hard. So after working in media for about seven years, I decided to go back to business school full time. So I gave up a pretty. Pretty good salary too, for like for the age that I was at. Uh, and I S yeah, I gave up that salary. I had to pay like all of the tuition that comes with, with business school.And that's where I saw that all of my classmates are kind of in the same boat. Everybody was like, Oh, we're here in business school cause we're hoping to pivot and we don't know exactly what we want to do with that. But you know, maybe this will be our chance to like do it over. And as I, you know, as I thought about ...
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    21 Min.
  • Episode 314 | Jam Session on The Downsides of Hustle Culture

    Episode 314 | Jam Session on The Downsides of Hustle Culture
    Jun 2 2020
    Today Dannie and Caitlyn are having a Jam Session on The Downsides of Hustle Culture. We believe in accessible content and that anyone who wants to learn from this content should be able to. In order to support this, we’ve had every episode of Season 4 transcribed. The transcriptions are available at the bottom of every episode blog post. SHOW HIGHLIGHTS:H FOLLOW YOUR HOSTS: D Website | D Instagram // C Website | C Instagram Get the Side Hustle Starter Kit Episode Transcript - Downsides of Hustle Culture Dannie Lynn Fountain: [00:00:21] All right. Welcome back to the side hustle gal podcast. We've got a doozy for you today. You're hanging out with just me and Caitlyn for another one of our jam sessions, and today we're going to dive in to the downsides of hustle culture. Uh, so we've got a few different topics that we want to talk about with you.We're going to cover burnout, hustle-porn privilege, and how that factors in and unsustainable expectations and unhealthy lifestyles. So Caitlyn, let's start with the last two and I'm going to toss it to you. Caitlyn Allen: [00:00:51] Yeah. So I think for me, hustle culture has really impacted, um, me to have unsustainable expectations and unhealthy lifestyle choices.I think a lot of the times. When we think of hustle culture, we think, Oh, we can get all of this done and then we'll have a break. But especially when you continue to hustle and continue to hustle and continue to hustle, you never get that break. Um, because you've created this unsustainable expectation to yourself, into your clients and to those around you that.You can continue to do all of the things that you're putting on your plate and that they're putting on your plate. Um, which then of course leads to some unhealthy lifestyles, like not sleeping or not taking. Um. Time off for yourself, which then leads to burnout, which is another thing that we've talked about.So I think for me, that's really what a hustle culture has. Um, how, how it has impacted me personally. And. It's not a sustainable expectation to continue to hustle and continue to hustle and continue to hustle. Because at the end of the day, if you're just hustling and you're not putting, you know, systems or processes, um, for yourself, but also for your business in place, all you're doing is doing a lot of work that. You didn't have to do in the long run. Dannie, how do you think, do you feel like you've seen the unsustainable expectations that unhealthy lifestyles? Dannie Lynn Fountain: [00:02:35] I feel like. A lot of this in some ways is what I experienced when I began side hustling, right? The side hustlers experience hustle culture in a completely different way than full time entrepreneurs because we have less time.We have more expectations because we want this thing to do well, right? Because we're dedicating the very limited and precious time that we have to it. So I think that. It all, it all boils down to unreasonable expectations. We set unreasonable expectations. It leads down healthy lifestyles. It leads to burnout.It leads to a lot of these other things. So I guess what I'm saying is. We need a gut check and a reality check on the way that we're goal setting. Cause everything comes back to that, right? Like the messages that we're feeding ourselves during our goal setting process plan in effect, the way that we behave as a result.Caitlyn Allen: [00:03:32] Yeah, definitely. And it's also when you're setting those goals, making, making sure that you're checking in with yourself and your body, um, and how your feeling because yeah, $100,000 might feel attainable because you can hustle your way to it, but is it actually attainable for your body? And for. Yourself at that given given point, and maybe it's not, and that doesn't mean you're a failure if it's not.It just means that you have to take yourself into consideration into these goal setting scenarios. So I think that especially with the unhealthy lifestyle, that's something that we really, especially a side hustlers like. Going to work? Are you making breakfast or are you making lunch at in the morning?Or are you getting lunch delivered to work when you come home because you're side hustling? What are you eating? Like the, just the simple basics of putting stuff into your body. Are you able to go to the gym and get a workout in or are you able to take some downtime in the evening to do some yoga or even meditation?Um. And I'm not saying that you have to be working out at the gym. What I'm saying is you also need to be putting time and energy into helping your body, because that's the only way that you'll continue to have energy. And if you don't have energy, you're not going to want to do anything. And that's only going to be more stressful on the long run. Um, which leads to burnout. So, Dannie, let's talk a little bit about burnout.Dannie Lynn Fountain: [00:05:09] Oh, burnout. I feel like there are two kinds of people in this world....
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    21 Min.
  • Episode 313 | Lauren Marsicano of Networking Maverick.

    Episode 313 | Lauren Marsicano of Networking Maverick.
    May 26 2020
    Today Dannie and Caitlyn are talking with Lauren Marsicano of Networking Maverick. We believe in accessible content and that anyone who wants to learn from this content should be able to. In order to support this, we’ve had every episode of Season 4 transcribed. The transcriptions are available at the bottom of every episode blog post. SHOW HIGHLIGHTS:Building and protecting your Queendoms!!!Ways to completely thrive in a male-dominated field.Conquering self-doubt in the early days of your side hustle.Embracing your many different personal facets.GET MORE: Website | Instagram FOLLOW YOUR HOSTS: D Website | D Instagram // C Website | C Instagram Get the Side Hustle Starter Kit Episode Transcript Dannie Lynn Fountain: [00:00:21] Hello and welcome back to the side hustle GAO podcast. Today's guest is from a group we haven't talked about yet, which is the create and cultivate insiders group. If you've ever been to a create and cultivate conference, you can join, create and cultivate insiders, which is basically, um, a great small group of those of us that super love, create and cultivate and want to have deeper relationships.There's monthly mentoring and all of that good stuff, but that's not what we're here to talk about. I am so excited to introduce Lauren Marsicano to you. Lauren hank you so much for being here, and please tell us a little bit about your journey. Lauren Marsicano: [00:01:02] Well, thank you so much for having me here, Dannie. I'm so excited.Create and Cultivate is an amazing organization. I love the online group, which is how we connected and and probably like you, and like many people listening. I'm just a part of so many different women's empowerment groups online. So I love the connections that we build. Which is fantastic. So my name is Laura Marsicano.I'm an attorney. I own my own law firm, but I also have a side hustle. So the side hustle actually is a networking Maverick LLC, which is a women's empowerment group. It's online. It also now has live events in Miami and South Florida. So if you're in the area, you know, you feel free to come out to any of my monthly networking events and workshops.But it all started because of my main business. So for, I don't know, since I was 14 years old, I wanted to be a lawyer. Right after I wasn't going to be an actress or a model, I decided to get, you know, lawyer sounds really good I love debating. And so my whole path, uh, until about two years ago was just being a lawyer.I did, you know, the undergrad, international business and finance. I went to university of Miami school of law. I studied law at Oxford university under a fellowship and became a lawyer. So, yay. But I was not expecting to feel unfulfilled. Like I became a lawyer pass the bar exam, and about a year and a half into it, got my quote unquote dream job.You know, the six figure lawyer working for multinational corporations, billion dollar corporations, but I still wasn't happy and I had two friends of mine that I sat down with her. They're like, Lauren, we know exactly what the problem is. You've got to start your own business. Right? And I think that happens to a lot of people when I was like, no, no, no, no.My own business, I'm not 60 years old. You know, like that's when you start a law business. But I launched my law firm and we ended up making six figures in our first year from, and I attributed it all to networking and connections, but I love being a lawyer and I love what I can do with my lawyer hat on.But there's so much I'm restricted from doing as Lauren Marsicano Esquire, right? That Esquire puts so many restrictions on how much I can help the business owners that come to me. Cause that's who I serve. I'm a business attorney. And so I was at these networking events and people were like, how did you make money your first year?How you know, most law firms fail, not, you know, not only do they not make six figures, they're gone. And people go back to their original. A hustle, whatever, you know, whatever law firm they were in, and it was a lot of women. It was a lot of women at these events telling me this, and those are the people I like serving the most anyway as a lawyer.And so I was like, you know what? I need to start another business. And it can just be online. It started just online. It's, it was YouTube videos and it was Instagram posts and it was live streams and all these different things. Just giving. Women specifically. So I always, my tagline is, no matter whether I'm with the law firm or with networking Maverick, I'm helping female entrepreneurs build and protect their queendoms.So I call it queendoms, right? Cause we all have our queendoms. Right. Um, and so networking Maverick became my side hustle because of my main hustle. And so that's where, that's where I'm at now, helping women on both sides. Now it's offline and I do live events monthly. I partnered with a group called startup sisters USA that's, um, you know, in ...
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    21 Min.