I bought an EV recently. My husband spent days researching…battery range, safety features, the lot. Then I walked into a showroom, saw a car I liked the colour of, and that was that.

Sound familiar?

In this episode of The Salt Sessions, I'm joined by Lizzie Butler, communications trainer, sales coach and soon-to-be author, to dig into something most B2B buyers would never admit: their decisions are driven by emotion, not logic.

We talk about why we feel before we think, how the brain is wired to make emotional decisions faster than our conscious mind even realises, and what that means for anyone trying to win clients in a B2B world.

We cover the language and body language that wins (and loses) deals before a word about price has been spoken.

Lizzie also shares the two questions she asks herself before any sales interaction…and once you hear them, you won't be able to un-hear them.

If you're an SME owner or work in sales and BD and want to close more deals, this one's for you.

What can businesses learn from the Beckham family feud?

At first glance, it looks like a celebrity drama. In reality, it’s a masterclass in reputation and crisis communications.

In this episode of The Salt Sessions, Bev Salt is joined by Amanda Coleman, former Head of Communications at Greater Manchester Police. Amanda led the communications during the Manchester Arena terrorist attack in 2017, which was the biggest crisis of her career - and that experience continues to shape how she helps businesses prepare today.

We discuss what founder-led and owner-led businesses can learn from high-profile reputational moments like the Beckhams and why crisis comms isn’t just a problem for celebrities and global brands.

From viral moments such as the Astronomer CEO at a Coldplay concert going wrong to AI-generated fake reviews, misinformation and cyber attacks, crises can hit any business.

The question is simple: will you be ready when it does?

Can you tell when something’s been written by AI?​

In this episode of The Salt Sessions, I chat with copywriter and content creator, Kate Bateson about the realities of using AI. From fact-checking to spotting the tell-tale signs of machine-made mush, we unpack what AI gets right, what it gets spectacularly wrong and why brands still need a beating heart behind their words.

Here's why “people buy from people” still matters more than ever!