• EP 249 If You're Not Failing, You're Not Trying Hard Enough
    Nov 20 2025
    In this solo episode, Shannon Jamail gets real about something every retreat leader needs to hear: failure isn't the enemy - it's proof that you're in the game. If you're not failing, you're not trying hard enough. Shannon dives into why "falling short" - whether it's your finances, your workshop, your attendance, or your execution - isn't something to avoid, it's something to learn from. You can hire the best coach, join the smartest program, and learn from the pros… and you'll still make mistakes. The difference? You'll fail faster and smarter. Shannon also shares how community is the real secret weapon for success - and how the Retreat Industry Forum is designed to bring that support, connection, and collective wisdom together for retreat hosts ready to grow. Key Takeaways If you're not failing, you're not stretching yourself enough. Failure doesn't mean your retreat "flopped" — it means something fell short and gave you data. The biggest mistake is waiting on the sidelines instead of doing the thing. Coaching and programs can help minimize expensive mistakes, but you'll still fail — that's how you grow. Community is what turns failure into forward momentum — and that's exactly what the Retreat Industry Forumis all about. The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify --------- Timestamps Failure as Evidence of Progress (00:01:09) Explains why failure means you're taking action and is a necessary part of growth in the retreat business. Defining Failure in Retreats (00:02:10) Clarifies what failure actually looks like in retreats—missed goals, missteps, and learning opportunities. Personal Failures and Lessons Learned (00:03:17) Shannon shares her own failures and how each one contributed to her growth and resilience. Taking Action vs. Waiting (00:04:27) Encourages listeners to take action rather than waiting for perfect conditions, emphasizing learning by doing. The Necessity of Investment (00:05:24) Discusses the importance of investing time, money, and energy into building a sustainable retreat business. Retreat Industry Forum Promotion (00:06:32) Promotes the upcoming Retreat Industry Forum event, highlighting its value for industry professionals. Value of Coaching and Courses (00:06:32) Explains how coaching and courses can help avoid mistakes but emphasizes that failure is still part of the process. Treating Retreats as a Business (00:07:37) Urges listeners to approach retreats professionally, not as a hobby, and to invest in education and growth. Importance of Community (00:08:40) Highlights the role of community and support in overcoming challenges and learning from others in the industry. Continuous Learning and Industry Evolution (00:09:45) Stresses the importance of ongoing learning, innovation, and collaboration in the ever-evolving retreat industry. Encouragement and Call to Action (00:10:53) Encourages listeners to keep moving forward, join the community, and treat their retreat business seriously.
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    12 Min.
  • EP 248 Why Retreat Leaders Who Don't Evolve in AI + SEO Will Be Left Behind
    Nov 13 2025
    If you're still marketing your retreats like it's 2022, you're already behind. In this solo episode, Shannon Jamail drops the truth about how the digital marketing landscape has shifted - and why AI integration isn't optional anymore. From Google rewriting your meta descriptions to the rise of algorithmic visibility, the retreat industry is evolving fast. Shannon breaks down how retreat leaders can start using AI tools strategically - not just for blogs and social media, but to analyze data, personalize messaging, and scale visibility. She also gives a sneak peek at the Full AI + Marketing Blueprint that she, Erin Haag, and Alison Katschkowsky will unveil at the Retreat Industry Forum in Denver. Because what worked last year? Isn't what's working now. Key Takeaways AI is changing how every digital platform decides who gets seen. Your content needs to speak to humans and machines to stay visible. AI isn't here to replace your creativity — it's here to free you to create more connection. Marketing that worked a year ago is outdated today. You need a plan that evolves as fast as technology — and that's what's coming at the Forum. The Retreat Industry Forum — May 14–17, 2026 | Denver, CO Learn more at retreatindustryforum.com The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify --------- Timestamps Introduction & Podcast Overview (00:00:02) Shannon introduces herself, the podcast, and the focus on building profitable, impactful retreat businesses. Why AI & SEO Matter Now (00:01:16) Explains why traditional marketing is outdated and the necessity of integrating AI and SEO into retreat marketing. The Shift in Marketing: Context & Authority (00:02:21) Discusses how AI is changing marketing from keywords to context and authority, and the importance of adapting quickly. AI's Impact on Digital Visibility (00:03:28) Describes how platforms use AI to determine visibility and why digital presence must be optimized for both humans and AI. Google's AI Meta Descriptions & Forum Promo (00:04:27) Mentions Google testing AI-written meta descriptions and promotes the upcoming Retreat Industry Forum. Practical Ways to Use AI in Retreat Marketing (00:05:36) Outlines actionable AI strategies: smarter research, automatic content repurposing, performance analysis, and personalized communication. The Need for Strategic, AI-Optimized Content (00:07:48) Emphasizes that visibility now depends on algorithmic, AI-optimized content, not just posting attractive photos or reels.
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    13 Min.
  • EP 247 Redefining Tantra and Running a Profitable Retreat Business with Justin Gottlieb
    Nov 6 2025
    In this episode of The Retreat Leaders Podcast, Shannon sits down with Justin Gottlieb - a sexual freedom coach, Tantra practitioner, and retreat host who transitioned from the corporate world to full-time facilitation. Together, they unpack what Tantra really is (and isn't), how to maintain integrity in intimate retreat settings, and why it's time for more men to step into leadership roles in the wellness and retreat space. Justin shares how he and his co-facilitator Leola create transformational retreats rooted in safety, consent, and empowerment - and how they've built a sustainable retreat business model that honors both healing and profitability. If you've ever been curious about Tantra, gender balance in leadership, or how to elevate the professionalism of your retreat business, this episode is a must-listen. Key Takeaways Tantra is more than sexuality - it's about energy, presence, and deep personal growth through mindfulness, breathwork, and embodiment.Safety and consent are non-negotiable: Justin and Leola's application and interview process ensures aligned participants and safe group dynamics.Professionalism matters: Transparent communication with venues and strong operational systems allow facilitators to focus on transformation instead of logistics.Masculine–feminine balance: Co-facilitation across genders can create more grounded and powerful retreat experiences.Retreats as a real business: Pricing, screening, and intentional marketing are essential to attract committed clients and avoid burnout. Episode Highlights [02:15] Justin's transition from corporate life to Tantra and retreat facilitation. [07:40] Redefining Tantra and clearing misconceptions about Neo-Tantra. [14:10] How Justin screens participants and ensures emotional safety. [19:25] The power of venue transparency and building trust with hosts like Retreat Ranch. [25:50] Why masculine presence is vital in retreat leadership. [32:00] Pricing, profitability, and shifting the scarcity mindset in the retreat industry. Listen to This Episode If You: Want to better understand Tantra from a grounded, professional lens.Are interested in how men can contribute meaningfully in the retreat space.Need inspiration for creating safer, more inclusive, and more profitable retreats.Are a retreat leader looking to blend purpose and profit without compromising integrity. Connect with Justin: https://tantralovecoach.com/ Instagram: @tantralovecoach The Retreat Leaders Podcast Resources and Links: Learn to Host RetreatsJoin our private Facebook GroupTop 5 Marketing Tools Free GuideGet your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify -------------------- Timestamps Justin's Background & Journey to Tantra (00:02:16) Justin shares his transition from corporate to coaching, focusing on intimacy, sexuality, and tantra. First Retreat Experience & Organization (00:03:48) Discussion of Justin's first retreat, its organization, and Shannon's impressions as a venue owner. Misconceptions About Tantra (00:04:43) Justin addresses common myths about tantra, clarifying its true focus and practices. Ideal Retreat Attendees (00:06:42) Justin describes the types of people who attend his retreats and what draws them in. Screening Process & Boundaries (00:08:23) Justin explains his thorough screening process and the importance of boundaries for safety. Retreat Industry Forum Announcement (00:10:36) Shannon promotes the upcoming Retreat Industry Forum event in Denver. Venue Selection & Importance of Safety (00:11:55) Justin discusses what he values in a retreat venue, emphasizing safety, privacy, and support. Men in the Retreat Industry (00:16:43) Conversation about the underrepresentation of men as retreat leaders and the value of male facilitators. Profitability & Pricing Mindset (00:19:22) Discussion on treating retreats as a business, pricing strategies, and differences in mindset between men and women. Screening Through Pricing & Value (00:20:50) Justin explains how pricing acts as a screening tool and why higher investment leads to better outcomes. Scholarships & Guest Challenges (00:22:41) Both discuss challenges with scholarship attendees and the importance of a strong screening process. Market Rate & Industry Mindset (00:23:28) Shannon and Justin talk about raising market rates and shifting scarcity mindsets in the industry. Value Perception & Pricing Story (00:24:23) Justin shares a story illustrating how higher prices increase perceived value and participant commitment. How to Connect with Justin (00:26:30) Justin provides his contact information and describes his offerings for ...
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    28 Min.
  • EP 246 A Guest Experience and Real Talk on Women's Wellness & Retreat Leadership with Remi Gibbs
    Oct 30 2025
    In this heartfelt and honest episode of The Retreat Leaders Podcast, Shannon Jamail reconnects with former retreat guest and midlife women's life coach, Remi Gibbs, to talk about everything from freezing yurts to forgiveness-and how retreats offer powerful portals for healing and purpose. Together, they dive into: Remi's unforgettable experience at Retreat Ranch (spoiler: it involves a hot tub and sub-zero temps)The difference between acceptance and true forgiveness—and why that distinction mattersHow Shannon handled an unexpected power outage like a pro (a lesson in leadership grace)The untapped power of retreats for women navigating midlife, menopause, and major life transitionsWhy healthy habits and hormonal support are non-negotiables for long-term transformation Whether you're a retreat leader or a woman in the middle of her own life reinvention, this episode is your permission slip to show up real, resilient, and ready to grow. Learn more: Midlife Life Coach + Founder of [Renovated Realities] https://www.renovatedrealities.com/ Instagram: @renovatedrealities LinkedIn: @remigibbs The Retreat Leaders Podcast Resources and Links: Learn to Host RetreatsJoin our private Facebook GroupTop 5 Marketing Tools Free GuideGet your legal docs for retreatsJoin Shannon in London Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ---------- Timestamps: Welcoming Remy Gibbs & Reconnecting (00:01:45) Shannon welcomes Remy, reminisces about their last meeting in 2022, and discusses staying in touch. Remy's Retreat Experience: The Freeze & Connection (00:02:25) Remy recalls attending the 2022 retreat, challenges with a freeze and heater issues, and the value of connecting with others. Forgiveness vs. Acceptance Discussion (00:03:21) Remy shares a personal story about forgiveness, acceptance, and how the retreat helped her move forward. The Stress Reduction Workshop & Forgiveness Process (00:04:04) Shannon and Remy discuss the impact of forgiveness, the difference from acceptance, and how it affects personal growth. Tools for Healing and Teaching Others (00:06:22) They talk about the importance of having tools for healing and teaching others to build better coping mechanisms. Handling Challenges as a Retreat Leader (00:06:46) Shannon describes dealing with Texas freezes, the importance of flexibility, and adapting to unexpected situations at retreats. Choosing the Retreat: Remy's Motivation (00:08:52) Remy explains why she chose Shannon's retreat, her personal struggles, and the importance of location and agenda. Evolving Retreat Agendas & Flexibility (00:10:14) Shannon discusses how her retreat agendas have evolved to allow more flexibility and self-care for attendees. The Importance of Recovery and Responsiveness (00:12:12) Remy and Shannon emphasize the importance of recovery when things go wrong and how leaders respond to challenges. Transition to Remy's Work & Life Coaching (00:14:39) Shannon invites Remy to share about her work as a certified life coach, focusing on women in midlife. Navigating Midlife: Health, Habits, and Purpose (00:15:01) Remy discusses midlife challenges, healthy habits, mindset shifts, and finding purpose during menopause and beyond. Community and Support in Midlife (00:21:43) They highlight the importance of community for women in midlife, especially during menopause, and how retreats foster this. Medical Support and Mental Health in Menopause (00:23:03) Remy and Shannon discuss the need for specialized medical support, mental health challenges, and historical context of menopause. Encouragement for Retreat Leaders & Collaboration (00:24:31) Shannon encourages retreat leaders to educate themselves on midlife issues and consider collaborating with experts like Remy. Remy's Contact Information & Episode Wrap-Up (00:25:10) Remy shares her website, Shannon wraps up the episode, and they express excitement about future connections.
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    26 Min.
  • EP 245 Lead the Retreat, Don't Burn Out: Energy + Values for Sustainable Leadership with Lucy Dutton
    Oct 23 2025
    In this uplifting and practical episode of The Retreat Leaders Podcast, Shannon Jamail is joined by UK-based performance coach and former professional dancer Lucy Dutton to talk about something not enough retreat leaders are addressing: how to lead retreats without sacrificing your own well-being. Lucy shares her powerful journey from the high-stakes world of professional dance to wellness and peak performance coaching—and how her deep understanding of energy, values, and leadership now helps retreat leaders avoid burnout. Together, they explore: ✅ Why energy management matters more than location or food ✅ The hidden danger of leading retreats while running on empty ✅ How to use your personal values as a decision-making compass ✅ Why your environment directly impacts your energy ✅ The difference between holding space and emotionally oversharing ✅ How to stay inspired and grounded even during high-demand retreats Whether you're planning your first retreat or you're a seasoned pro, this conversation will help you lead from a place of calm, clarity, and conviction. About Lucy: Lucy J Dutton is a certified peak performance coach and speaker , international best selling author with 30 years of experience coaching entrepreneurs on productivity, goal setting, and transforming limiting beliefs. She empowers female holistic service based entrepreneurs and small business owners to become peak performers in life and business. So that their business grows easily, and they experience fulfilment and joy in their personal life. Lucy was a professional dancer for 10 years and has been an entrepreneur and coach for over 3 decades. Despite the fact that she used to be painfully shy, she found her voice by pushing through the awkward and uncomfortable times. Gradually building her self-confidence and self-belief. She has founded her own Holistic Peak Performance Coaching business to complement the health coaching she was already doing. With health and fitness being the foundation of everything she does. Learn more: https://lucyjdutton.com/ The Retreat Leaders Podcast Resources and Links: Learn to Host RetreatsJoin our private Facebook GroupTop 5 Marketing Tools Free GuideGet your legal docs for retreatsJoin Shannon in London Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ------- Timestamps Guest Introduction: Lucy Dutton's Background (00:01:43) Lucy shares her journey from professional dancer to peak performance coach. The Demands of Dancing and Self-Care (00:04:08) Discussion about the physical and emotional demands of dancing and the importance of self-care. Retreat Leaders' Energy Drain (00:05:35) Shannon describes how retreat leaders often neglect their own well-being, leading to exhaustion. The Importance of Energy and Daily Practices (00:07:32) Lucy explains the significance of maintaining personal energy and implementing daily self-care practices. Understanding and Aligning with Core Values (00:09:09) Lucy discusses discovering personal values and how misalignment can affect retreat experiences. Creating Supportive Environments (00:10:24) Lucy outlines the importance of physical, social, and informational environments for retreat leaders. Avoiding Negative Influences and Comparison (00:11:55) Shannon emphasizes avoiding negative news, unsupportive people, and comparison with other retreat leaders. Deep Dive into Values and Retreat Alignment (00:15:50) Lucy explains how knowing your values helps in choosing the right retreat venues and collaborators. Energy as the Key to Retreat Success (00:19:22) Shannon highlights that a leader's energy can make or break a retreat, outweighing venue or food quality. How to Work with Lucy Dutton (00:20:14) Lucy shares how listeners can connect with her for coaching and personal development. Episode Wrap-Up and Resources (00:21:10) Shannon thanks Lucy, mentions additional resources, and closes the episode.
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    22 Min.
  • EP 244 Building Profitable Retreats Through Relationships with Lesley Jordan
    Oct 16 2025
    In this heart-filled and high-impact episode of The Retreat Leaders Podcast, Shannon Jamail sits down with luxury couples retreat host Lesley Jordan to explore the real keys to retreat success-and spoiler alert: it's not just about the perfect venue or a pretty website. From her beginnings as a travel agent to launching powerful, profitable retreats for couples of all backgrounds, Lesley shares how mentorship, strategic pricing, and relationship-first marketing changed the game for her. Together, Shannon and Lesley dig into: How to actually pick the right business coach (hint: ask about profit)Why building real connections beats flashy marketingWhat it takes to design inclusive retreats that sell out and transform livesThe truth about vetting mentors in a saturated online spaceLesley's upcoming LGBTQ+ and heterosexual couples retreats focused on love, intimacy, and reconnection If you're building a retreat brand that centers around depth, authenticity, and aligned growth—this one's for you. Learn more: www.lavishcouplesretreats.com The Retreat Leaders Podcast Resources and Links: Learn to Host RetreatsJoin our private Facebook GroupTop 5 Marketing Tools Free GuideGet your legal docs for retreatsJoin Shannon in London Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ---------------- Timestamps: Introducing Leslie Jordan (00:01:00) Shannon introduces guest Leslie Jordan, highlighting her energy and inviting her to share her background. Leslie's Journey to Retreats (00:01:35) Leslie shares her transition from travel agent to retreat curator, focusing on luxury retreats for couples and women. The Power of Coaching in Retreat Business (00:02:25) Discussion on meeting through a coach, the importance of having a coach, and the loneliness of entrepreneurship. Finding the Right Coach (00:03:16) Leslie describes her experience with different coaches, learning about business models, pricing, and defining her retreat offerings. Building Relationships Over Pretty Marketing (00:04:00) Leslie explains the importance of building genuine relationships with clients, not just relying on attractive websites. Creating Lavish Couples Retreats (00:05:02) Leslie talks about launching her own retreat business, focusing on reconnection and intimacy for various types of couples. The Value of Multiple Coaches (00:05:24) Shannon and Leslie discuss the benefits of having more than one coach with different expertise. Marketing vs. Selling & Relationship Building (00:06:02) Emphasis on turning marketing activities into real relationships and the changing landscape of the retreat industry. Learning Strategy and Pricing (00:06:52) Leslie shares how her coaches helped her with sales strategies, pricing, and repeat business. Choosing Experienced Coaches (00:07:29) Shannon stresses the importance of working with experienced coaches who understand the retreat business deeply. Treating Retreats as a Business (00:09:00) Discussion on treating retreats as a business model, not just an event, and integrating it with other offerings. Overcoming Fear and Stagnation (00:09:18) Leslie recounts how the wrong coaching held her back and how the right coaches helped her move forward. Vetting Coaches and Profitability (00:10:36) Advice on vetting coaches, asking about their experience, and ensuring they understand profitability in retreats. Industry Trends and Red Flags (00:11:37) Warning about inexperienced coaches and the importance of understanding all aspects of the retreat business. Profitability is Essential (00:11:59) Shannon and Leslie agree that breaking even is not a sustainable business model for retreats. Attending Retreats as Research (00:12:31) Leslie shares the value of attending retreats, especially those hosted by your coach, to learn logistics and marketing. The Importance of Being an Attendee (00:13:11) Shannon emphasizes that aspiring retreat leaders should attend retreats themselves to gain perspective. Community and Networking Benefits (00:15:07) Discussion on the community, networking, and collaborations that come from being part of a coaching group. Ongoing Value of Retreat Attendance (00:16:24) Leslie and Shannon discuss the ongoing benefits of attending retreats, including support, networking, and personal growth. Leslie's Upcoming Retreats (00:17:18) Leslie shares details about her upcoming retreats for LGBTQ+ and heterosexual couples, and her inclusive approach. How to Connect with Leslie (00:18:52) Leslie provides her website and social media handles for listeners to learn more or join her retreats.
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    20 Min.
  • Special Release: Launching The Retreat Industry Forum: Be the First to Access VIP Tickets!
    Oct 15 2025
    Shannon Jamail, Erin Haag, and Alison Katschkowsky come together on this special episode to officially announce the Retreat Industry Forum happening May 14–17, 2026 in Colorado. In this conversation, they share the vision behind the event, why this gathering is unlike anything else in the retreat industry, and what attendees can expect-from powerful keynotes and interactive workshops to a VIP experience designed for deeper strategy and connection. The big news? The interest list opens TODAY (October 15th) for 10 days only! Those on the list will have first dibs at VIP tickets before they're released to the general public on November 1st. If you've been waiting for your chance to learn from top retreat leaders and transform the way you build, market, and profit from retreats, now's the time to get in early Get on the list: retreatindustryforum.com The Retreat Leaders Podcast Resources and Links: Learn to Host RetreatsJoin our private Facebook GroupTop 5 Marketing Tools Free GuideGet your legal docs for retreatsJoin Shannon in Colorado Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ----- Timestamps Guest Introductions & Excitement (00:01:16) Shannon welcomes Aaron Hague and Alison Kaye, expressing excitement about a big announcement. How the Collaboration Began (00:01:40) Speakers discuss how their partnership started, referencing a seed planted in May 2025 in Champagne, France. How They Met & Initial Connections (00:02:06) The group shares how they met online, became aligned, and eventually met in person at a retreat. Industry Frustrations & Shared Values (00:03:39) Speakers discuss frustrations with the retreat industry's mindset and their shared business-focused approach. Business Perspective on Retreats (00:05:02) Alison emphasizes treating retreats as serious business ventures, not just fun getaways. Aaron's Background & Industry Disruption (00:06:01) Aaron shares her business background and how she became an "accidental disruptor" in the retreat industry. Profit, Impact, and Industry Mindset (00:09:08) The group discusses the false separation of profit and impact, and the prevalence of scarcity mindset. Retreats Beyond Wellness & Industry Vision (00:09:55) Aaron highlights that retreats exist beyond wellness/spirituality and introduces their vision to elevate the entire industry. Announcement: Retreat Industry Forum (00:11:38) The team announces the Retreat Industry Forum, a three-day event in Colorado to help retreat leaders build profitable businesses. Event Details & Waitlist Information (00:12:44) Aaron explains the event dates, waitlist process, VIP tickets, and opportunities for vendors and sponsors. What to Expect at the Forum (00:14:28) Details on the forum's content, including sharing proven strategies and bringing in industry experts. Encouragement to Join & Industry Movement (00:16:35) Speakers encourage listeners to join the event, emphasizing collaboration, industry growth, and the importance of being "in the room." The Power of Saying Yes & Collaboration (00:18:42) They reflect on how collaboration started by saying yes to opportunities and the importance of networking. Closing & Call to Action (00:20:07) Final reminders to join the event, check the website, and stay tuned for more details. Podcast Outro (00:20:25) Shannon thanks listeners, encourages subscribing, and shares where to find more resources. Are you happy with the results?
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    21 Min.
  • EP 243 Profitable Without Pressure: Why You Don't Need to Do It All to Run a Successful Retreat with Anna VanAgtmael
    Oct 9 2025
    You do not have to run yourself ragged to host powerful, profitable retreats, and this episode is proof. In this honest and hilarious conversation, Shannon Jamail sits down with Anna VanAgtmael, founder of Wandering Roots and host of 22 retreats since 2018, to explore how retreat leaders can ditch the pressure, drop the people-pleasing, and build a business that's both meaningful and sustainable. They dive into: The biggest mistakes new retreat leaders make (and how to avoid them)Pricing with confidence and energetic alignmentWhy less on the itinerary often leads to more transformationHow to stop comparing your retreat to everyone else's Whether you're an aspiring host or a seasoned retreat pro, this conversation will give you the permission slip you didn't know you needed: you don't have to do it all to make it amazing. Connect with Anna: https://www.yourwanderingroots.com/ Instagram: @yourwanderingroots Special Offer: Build a profitable retreat in one minute per day: https://retreat.yourwanderingroots.com/ The Retreat Leaders Podcast Resources and Links: Learn to Host RetreatsJoin our private Facebook GroupTop 5 Marketing Tools Free GuideGet your legal docs for retreatsJoin Shannon in London Join our LinkedIn Group Apply to be a guest on our show Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast | Google Podcast | Spotify ---------------------------------- Timestamps: Introduction & Host Welcome (00:00:02) Shannon introduces the podcast, its purpose, and encourages listeners to subscribe and leave reviews. Guest Introduction: Anna's Background (00:01:13) Anna is introduced; she shares her experience hosting retreats and helping others plan profitable ones. Anna's Journey to Retreats (00:02:23) Anna describes her transition from lab manager to retreat leader after a car accident and discovering yoga. Current Retreat Structure & Ideal Guests (00:03:46) Anna explains her current retreat schedule, types of retreats, and the demographics of her typical guests. Transitioning & Scaling Back Retreats (00:05:00) Discussion about scaling back the number of retreats to focus on quality and personal fulfillment. Avoiding Burnout & Preserving Passion (00:06:04) Anna and Shannon discuss the importance of not overworking and maintaining excitement for each retreat. Profitability Without Pressure (00:07:19) Exploring how retreats can be profitable without feeling pressured to do everything or mimic others. Retreats: Business vs. Expensive Hobby (00:09:29) Emphasis on treating retreats as a business, not just a passion project or costly hobby. Letting Go of People-Pleasing & Overstuffed Itineraries (00:11:03) Advice on avoiding over-scheduling and people-pleasing, and ensuring retreats have free time and focus. Pricing, Money Beliefs, and Value (00:13:13) Discussion on pricing retreats, overcoming limiting beliefs about money, and ensuring energetic alignment with pricing. Gender Differences in Pricing & Money Mindset (00:15:04) Comparison of how men and women price retreats, and the impact of cultural money beliefs. Profit, Burnout, and Lifestyle Alignment (00:17:24) Importance of pricing for sustainability and creating a lifestyle you enjoy, not just covering costs. Common Mistakes & Lessons Learned (00:18:34) Anna shares mistakes like trying to do everything alone, not arriving early, and the value of support staff. Arriving Early & Staying After Retreats (00:20:15) Best practices for arriving before and staying after retreats to ensure smooth experiences and self-care. Self-Care for Retreat Leaders (00:21:34) The importance of post-retreat downtime, rest, and self-care for leaders after guests depart. How to Connect with Anna (00:22:40) Anna shares her websites for those interested in attending or planning retreats with her.
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    24 Min.