Running an agency has many hurdles, right? Luckily, there are many tools out there to help with that. In this episode of the ROI Online Podcast, we sat down with Chase Buckner, the Marketing and Sales Director of HighLevel, to learn how agencies and marketers can thrive with a simple all-in-one sales and marketing platform.

Chase Buckner started in HighLevel, a marketing and sales platform that helps agencies and marketers thrive, as Manager of Customer Success and is now the Marketing and Sales Director. In his role, Chase manages the affiliate, paid ads, and organic content channels as well as the marketing team. He also owns Vallarta CoWork, located in Puerto Vallarta, Mexico. It’s the city's first coworking space with all the commodities you need to work peacefully.

With HighLevel’s all-in-one marketing and sales platform, you can keep your tools in one place while saving money and streamlining your entire delivery process so you can focus on keeping your clients happy. It can also help you grow your agency by connecting you with the most successful agency owners on the planet who will be able to help you close more deals or allow you to offer more services.

Among other things, Chase and Steve discussed:

• Chase’s backstory and experiences
• What HighLevel is and how it works
• Easy ways to use HighLevel to grow your agency
• How HighLevel can set agencies and marketers up for success in the future
• Exciting new things coming to HighLevel

You can learn more about Chase here:

Follow Chase on LinkedIn

Read the books mentioned in this podcast:

The Golden Toilet by Steve Brown

Learn more about Go High Level:

https://www.gohighlevel.com/main-page?fp_ref=lewis-affiliates67

Thinking of starting your podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!

Support the show

Are you constantly looking for new marketing strategies that elevate your business? A mastermind is a brilliant way to go about it. In this episode of the ROI Online Podcast, we sat down with CEO & entrepreneur R.T. Custer to learn how to develop a mastermind, how to maximize its impact, and how to use it to grow your business.

R.T. is the Co-Founder and CEO of Vortic Watch Co, a wristwatch manufacturing company. He’s also Chief Revenue Officier of Carter & Custer, a full-service advertising agency serving clients mostly through content and story-based marketing services.

R.T. discovered that leaders like Walt Disney, Franklin D. Roosevelt, Benjamin Franklin, and Thomas Eidson all shared one secret that propelled them to success: each person was a member of a mastermind group. Masterminds are led by someone who starts the group as a way of helping people achieve a specific, common purpose. For example, the leader directing the mastermind might want to help people scale a business.

Among other things, R.T. and Steve discussed:

• R.T.’s backstory and experiences
• How his company Vortic Watches started
• More about his agency Carter & Custer and the Fast Foundations Mastermind
• How to run a mastermind
• How to create a mastermind
• How to organize a mastermind group

You can learn more about R.T. here:

Follow R.T. on LinkedIn

Read the books mentioned in this podcast:

The Golden Toilet by Steve Brown

Learn more about R.T. businesses:

https://carterandcuster.com/fast-foundations/

https://carterandcuster.com/

https://vorticwatches.com/

Thinking of starting your podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!

Support the show

How can you truly know you’re delivering the best and most relevant content? This is an often asked question by entrepreneurs and luckily we have something that can help you grow your business. In this episode of the ROI Online Podcast, SEO Specialist and co-founder of Surfer Michał Suski explains how to merge content strategy, creation, and optimization into one smooth process to grow your brand and business.

Michał is a SEO Specialist, he joined the IT industry during his last year at university and five years later he became a co-founder of Surfer which is a modern SEO tool that helps efficient teams stay ahead of the game. Surfer is a bootstrapped company, profitable, and growing constantly. Michał’s responsible for educating customers, introducing Surfer into their processes, business development, and partially the product growth direction.

If you’re wondering how you can create content that ranks on the first page of Google, better your strategy and grow your company you should definitely stay and listen!

Among other things, Michał and Steve discussed:

• Michał ’s backstory and experiences
• How his company “Surfer” started
• The importance of having a great content strategy
• How to cheat Google SEO
• How to write a good description for SEO
• How to make money off of SEO
• How important are blogs to SEO
• How much do SEO writers make

You can learn more about Michał here:

Follow Michał on LinkedIn

You can learn more about Surfer here:

https://surferseo.com/

Read the books mentioned in this podcast:

The Golden Toilet by Steve Brown

Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!

Support the show

Want to publish content on a regular basis without adding more work to your plate or more employees to your team? In today’s world, content is a necessity, but creating it regularly can be a headache.

Luckily, it’s actually not that hard to create content people will love. In this episode of the ROI Online Podcast, CEO Kate Bradley Chernis explains how you can use artificial intelligence in your marketing, tips for creating a better social media presence, and a social media content tool that makes posts easy.

Kate went from being a DJ, to owning a marketing agency that worked with large organizations, to finally creating a software (Lately) that uses AI to grow your business, along with an amazing team. Lately helps you write better marketing content with help from artificial intelligence and software automation.

The world evolves everyday, and so does the technology you need to adapt. Making sure your marketing strategy is always evolving as well and including elements like AI can ensure your business keeps progressing and meeting your customers’ needs.

Among other things, Kate and Steve discussed:

• Kate’s backstory and experiences
• The challenges she faced starting her business
• The importance of having AI in your marketing
• Elements that should be included in a robust social media strategy
• Why social media is a must for an inbound marketing strategy
• How to create a social media strategy without losing sleep

You can learn more about Kate here:

Follow Kate on LinkedIn

Follow Kate on Twitter

You can learn more about Lately.ai here:

https://www.lately.ai/

Read the books mentioned in this podcast:

The Golden Toilet by Steve Brown

Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!

Support the show

The digital age has made it easier for people to do just about anything, but that also means the purchasing journey is more difficult than ever before. An overload of high-quality content can slow down or derail a decision entirely if buyers cannot make sense of what they're seeing. In this episode of the ROI Online Podcast, CEO and founder Lenwood Ross talks about his digital transformation agency, strategic social selling, and why it’s so important to build a digital culture where you actually connect and engage with potential customers.

Lenwood has always focused his efforts to achieve big results and now shares his 25 years of personal highs and lows with others. He’s the CEO and founder of Accelery, Inc., an agency that helps organizations generate demand for their products and services without unproductive cold calls, unanswered emails, or paid advertising bills.

Modern buyers know it all, and today, they want it at a discount. If you can’t adapt, you’re at risk of losing everything you have worked so hard for. Cultivating your digital culture can help you get closer with customers, develop lasting relationships, and stay relevant regardless of the way the world changes.

Among other things, Lenwood and Steve discussed:

• Lenwood’s backstory and experiences
• What you need to know about the CLX tool
• How to turn your social media activities into sales (without selling on social media)
• The basics of social selling and peer-to-peer collaborative learning
• Easy ways to influence buyers and changemakers

You can learn more about Lenwood here:

Follow Lenwood on LinkedIn

You can learn more about Accelery, Inc. here:

https://www.accelery.com/

Read the books mentioned in this podcast:

The Golden Toilet by Steve Brown

Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!

Support the show

Would you like to impact your customer’s lives and make more money in the process? You need a compelling story for your business or brand. In this Feature Friday episode of the ROI Online Podcast, Steve talks with business and finance consultant Rob Te Braake about how you can make better decisions when it comes to your business, what most CEOs overlook, and why your financial information is so crucial.

Rob is an entrepreneur and founder of Insight Matters, which provides financial reporting & analysis to small & mid-sized consultancies and agencies because they deserve the same insights as corporate CEOs. Rob started his career in the corporate world full of management meetings and delegated responsibilities. He quickly shifted to entrepreneurship, but after running several ventures across the globe, he realized he had the skills to better serve small entrepreneurs.

Making better decisions starts with a goal in mind, understanding which road gets you there, and then acting on it. It's very hard to see the impact of one decision, so breaking down your goal into small steps can really help you have more clarity—and be more successful.

Among other things, Rob and Steve discussed:

• Robs’ backstory
• His company Insight Matters
• The top 5 key performance indicators (KPI’s) that agencies usually mess up
• What you should know about the cost of acquisition
• How can you make better business decisions
• How financial data influences business decisions
• Whether or not digital marketing agencies are actually profitable
• How to manage a marketing agency

You can learn more about Rob here:

Follow Rob on LinkedIn

Learn more about Insight Matters and get a 25% off your Gameplan with this link:

https://financeinsightmatters.com/roionline/

Read the books mentioned in this podcast:

The Golden Toilet by Steve Brown

Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!

Support the show

Do you have a toxic relationship with your business? Does it affect your personal life too? In this episode of the ROI Online Podcast, author, consultant and business owner Josh Patrick talks all about his latest book, having a functional relationship with your business, and how to create extraordinary value with your company and your life.

Josh has worked with hundreds of businesses in all industries, specializing in blue-collar work. His book The Sustainable Business breaks down the exact framework he has used to grow thriving, self-sufficient organizations for 40+ years. He’s passionate about helping business owners increase their company’s value, up their game, and not sacrifice their personal life while doing so.

Getting an experienced mentor who can talk you through any problem and offer sound advice about what might happen down the road, might be what your business needs to thrive.

Among other things, Josh and Steve discussed:

• Josh’s Background as a business owner
• His latest book “The Sale Ready Company”
• How long and what it takes to sell your company
• How it’s possible to sell a small business without a broker
• How to buy an existing small business
• What you should consider before buying a business
• Whether you can and/or should buy a bankrupt company
• The best tips for making an offer to buy a business

You can learn more about Josh here:

Follow Josh on LinkedIn

You can learn more about The Sustainable Business here:

https://www.sustainablebusiness.co/

Read the books mentioned in this podcast:

The Golden Toilet by Steve Brown

Sustainable: A Fable About Creating an Economically and Personally Sustainable Business by Josh Patrick

The Sale Ready Company: What It Takes to Create a Business Someone Would Want to Own Even If You Have No Intention of Selling by Josh Patrick

Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!

Support the show

Would you like to impact your customer’s lives and make more money in the process? You need a compelling story for your business or brand. In this Feature Friday episode of the ROI Online Podcast, Steve talks with Michael Hauge, author, story expert, and coach about how to impact and inspire your audience, what makes a story worth telling, where to begin, and how all this can help your business grow.

Michael is a story expert, coach, speaker, and author of Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers, and Clients – Simply, Quickly, and Profitably. He works with people who want to change lives, and make more money by telling better stories. He has been one of Hollywood’s top coaches and story experts since 1985. Applying those same, powerful storytelling principles, Michael also coaches independent consultants, speakers, marketers, entrepreneurs, and business leaders on how to use story to transform the lives of their audiences, clients, and customers.

For centuries, people have loved hearing stories. There's something about a well-told story that makes it more than just words on paper or an actor reciting lines; there is magic in storytelling. When you're telling your own business' story to potential customers and audience members, you want the message of this magical thing called storytelling to resonate with them, which can only happen if they are interested enough from the very start!

Among other things, Michael and Steve discussed:

• Michael’s experience and success stories
• The importance of connecting emotionally with your audience
• Michael Hauge’s 6-Step Success Story™
• What makes a story worth telling
• How to tell your success story
• The impact of telling a funny story

You can learn more about Michael here:

Follow Michael on LinkedIn

Learn more about Story Mastery here:

https://www.storymastery.com/

Read the books mentioned in this podcast:

The Golden Toilet by Steve Brown

Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read

Writing Screenplays That Sell by Michael Hauge

Storytelling Made Easy: Persuade and Transform Your Audiences, Buyers and Clients – Simply, Quickly and Profitably by Michael Hauge

Thinking of starting your own podcast? Buzzsprout’s secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!

Support the show