Precision technology is moving faster than almost anything else in ag, and it's easy to get lost in what's actually useful versus what just sounds cool on a spec sheet. This week we sit down with Shawn Meyer, Parallel Ag's new Director of Precision Technology and a nine-year AGCO/PTx veteran, to talk about where the industry is headed and what it's really like running the tech side of a dealership that spans the Texas panhandle to northern Illinois.

We get into RTK vs satellite correction (and why "my lines moved" doesn't mean anything's broken), the trade-up programs running right now on Ag Leader, Raven, and Trimble equipment, why light bars are still alive and well in parts of the footprint, and the PTx tech that's actually changing how seed gets planted. Shawn also breaks down what separates the flashy features from the ones that move the needle on your operation, and why he thinks basically everybody should be running auto steer by now (he'll tell you himself he's the exception).

Plus, a rapid fire round that gets into RTK panic levels, coffee habits, and whether auto steer or cruise control gets more trust.

Agriculture isn't just what happens in the cab or out in the field. There's a whole other side built around leadership, operations and long term decision making that most people never see.

Today we continue our Women in Ag series with Catie Beauchamp of KB Custom Ag. Catie grew up on a hog and row crop farm in northern Colorado, went pre-vet, found her way into meat science instead, and came out with a PhD chasing E. coli and salmonella from the feedlot through the packing plant. After 15+ years leading food safety, quality and supply chain operations, she joined KB Custom Ag full time. The same custom harvesting business she and her husband started with their first two employees living on their couch, now 200+ full time employees running forage harvest across Texas, Kansas, Oklahoma, Colorado, Missouri and New Mexico.

Catie talks about what separates a real partner from a vendor, why culture is how you respond and not what you say, where safety actually breaks down in a harvest operation, raising daughters in this industry, and the advice she'd give any young woman coming out of school. Including the line that became our soundbite: don't ever make the coffee.

The Parallel Path is a podcast from the marketing team at Parallel Ag, bringing real conversations from across the agricultural industry.

What does it really mean to serve a farming community?

In this episode, we sit down with Chase Pruisman, General Manager of our Fort Dodge location, to talk about the local dealership experience and what stands behind it. Chase shares his path from self-described "city kid" to GM of a store he used to drive past dreaming about someday owning, and the changes he's brought to Fort Dodge over the last two years.

We get into the history of the store, from Brokaw Supply back in 1958 all the way to Parallel Ag today, the new Vermeer and Kinze lines built right there in Iowa, and the work happening behind the scenes to keep customers taken care of. Chase also breaks down what 24/7 parts and service actually looks like in practice, whether that's a 1:30am phone call or a middle-of-the-night drive across state lines for a single part.

At the heart of it, this one's about trust, showing up when customers need you most, and why great people will always matter more than great equipment.

Kayla Wierczorek traded a decade in finance for a life in the hayfield, and she hasn't looked back. First generation farmer, former financial advisor, content creator, mom, and one of the biggest hay producers in six counties alongside her husband Jason.

In this episode of The Parallel Path, we sit down with Chronicles of Kayla to talk about what commercial hay actually looks like when it's just two people putting up 65,000 small squares a season, what it takes to earn respect in a man's world, and what it really means to be a woman doing this work every day.

We also get into the hard stuff. The breakdown that drained a full hydraulic mid-bale. The dealership relationship that actually shows up when you need them. The year she missed one day of baling while bouncing between the hospital and the field. And Keaton.

This is Episode 4 of The Parallel Path and the first episode of our Women in the Field series. Come ready for a real conversation.

When the cutting window opens, you don't get to wait around… miss it or break down, and it costs you. That's what this episode is all about.

We are joined by Steven Roberts out of Dalhart and Greg McClure, our Southern Plains sales director, to talk through what commercial hay really looks like day to day -- and what it takes to stay ahead of mother nature when every operation is breaking loose at once.

We get into the difference between custom and commercial hay operations, why the Panhandle silage and dairy boom keeps growing, and how guys are gambling on corn stalks, wheat straw, and used equipment when the weather doesn't cooperate. Steven breaks down his go-to setup, WR265 swather, Fendt 900 series, MF2234 XD baler, and shares the story of how one customer cut his fuel bill in half and went from 14,000 bales in three months to 35,000 in 10 days after switching to a Fendt 1042 with a steamer and twin baler setup.

We also cover early order programs, the bridge kits that let John Deere guys keep their guidance, and why 24/7 service (without the after-hours fee) still sets Parallel Ag apart.

If you're running hay this season or thinking about how to squeeze more out of every cutting window, this one's worth turning on in the cab.

What happens in the first 48 hours after planting can make or break your crop… and that’s exactly what we’re digging into in this episode.

I’m joined by Kirby Woods and Isaac Hill from Fendt, along with farmer Grant Strom, to talk through what actually matters when it comes to planting performance. Not just specs and features, but what it looks like in real fields across different conditions.

We cover everything from compaction and emergence to planter setup, technology, and how those decisions translate to real ROI on the farm. Grant also shares why he made the switch to Momentum and what he’s seen after putting it to work on his own acres.

If you’re thinking about planting season or just looking to get more out of every pass, this one’s worth turning on in the cab.

There’s a lot of ag content out there… but not much of it sounds like real conversations.

In our first episode, the Parallel Ag marketing team shares how this podcast got started, the story behind our merger, and what makes our approach to serving customers different.

We talk about where we came from, why we’re doing this, and what you can expect moving forward. From equipment and service to real customer stories, this is about the people and decisions that keep farms running.

Pull up a seat, or turn it on in the cab… we’re just getting started.