When the cutting window opens, you don't get to wait around… miss it or break down, and it costs you. That's what this episode is all about.

We are joined by Steven Roberts out of Dalhart and Greg McClure, our Southern Plains sales director, to talk through what commercial hay really looks like day to day -- and what it takes to stay ahead of mother nature when every operation is breaking loose at once.

We get into the difference between custom and commercial hay operations, why the Panhandle silage and dairy boom keeps growing, and how guys are gambling on corn stalks, wheat straw, and used equipment when the weather doesn't cooperate. Steven breaks down his go-to setup, WR265 swather, Fendt 900 series, MF2234 XD baler, and shares the story of how one customer cut his fuel bill in half and went from 14,000 bales in three months to 35,000 in 10 days after switching to a Fendt 1042 with a steamer and twin baler setup.

We also cover early order programs, the bridge kits that let John Deere guys keep their guidance, and why 24/7 service (without the after-hours fee) still sets Parallel Ag apart.

If you're running hay this season or thinking about how to squeeze more out of every cutting window, this one's worth turning on in the cab.

What happens in the first 48 hours after planting can make or break your crop… and that’s exactly what we’re digging into in this episode.

I’m joined by Kirby Woods and Isaac Hill from Fendt, along with farmer Grant Strom, to talk through what actually matters when it comes to planting performance. Not just specs and features, but what it looks like in real fields across different conditions.

We cover everything from compaction and emergence to planter setup, technology, and how those decisions translate to real ROI on the farm. Grant also shares why he made the switch to Momentum and what he’s seen after putting it to work on his own acres.

If you’re thinking about planting season or just looking to get more out of every pass, this one’s worth turning on in the cab.

There’s a lot of ag content out there… but not much of it sounds like real conversations.

In our first episode, the Parallel Ag marketing team shares how this podcast got started, the story behind our merger, and what makes our approach to serving customers different.

We talk about where we came from, why we’re doing this, and what you can expect moving forward. From equipment and service to real customer stories, this is about the people and decisions that keep farms running.

Pull up a seat, or turn it on in the cab… we’re just getting started.