What does it really take to grow a successful cheer gym business? Sometimes the best ideas, partnerships, and breakthroughs happen outside the classroom—and in the conversations between cheer industry leaders.

In this special live episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Sean Timmons come together in Nashville at the MotUS Business Expo to talk about cheer gym growth, leadership, networking, collaboration, and the value of learning from other business owners.

They also pull several friends from across the cheerleading industry into the conversation, including Jason Larkins of Let's Talk Cheer, Carly Jasper of Premier Athletics Kentucky, Alex Gaggioli of CheerTheory, and Carly Byman of Varsity All Star. From first jobs and unexpected career paths to karaoke songs and the future of cheer and dance, this episode gives listeners a fun, behind-the-scenes look at the people who help move the industry forward.

Stacy, Casey, and Sean also share what they're looking forward to at the MotUS Business Expo, why face-to-face networking matters for cheer gym owners, the power of learning from other businesses, and the excitement surrounding the inaugural Cheer & Dance NOVAS.

This episode is perfect for cheer gym owners, all star cheer coaches, program directors, youth sports business owners, event producers, and cheer and dance professionals looking for business growth ideas, stronger industry connections, leadership insight, and a little fun along the way.

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Connect with the MotUS Team:

Online | www.joinmotus.com

Email | info@joinmotus.com

Facebook | www.facebook.com/joinmotus

Instagram | @joinmotus

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Be sure to check out our other projects too:

S.R. Fabrico Author • www.srfabrico.com

Cheerfest • www.cheerfest.com

The CheerExpo • www.thecheerexpo.com

Stage 8 Dance Brands - www.stage8dancebrands.com

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Production by Clanton Creative www.clantoncreative.com

Custom Music through CheerSounds

Why can an All Star cheer team score a 98 one weekend and a 96 the next—even with a stronger routine?

In this episode of The MotUS Edge Podcast, Stacy Rowe, Casey Jones, and Sean Timmons sit down with Tannaz Kirichkow, owner of the California All-Stars, for a candid conversation about one of the most debated topics in competitive cheerleading: scoring and judging consistency.

The group discusses subjective scoring, judge education, technique and execution scores, the challenges of AccuScore, differences between regular-season and Worlds scoring, and why better communication between coaches, judges, and event producers could benefit the entire sport. They also explore the realities of judging hundreds of competitions each season and whether additional training, certification, and experienced judging panels could create greater consistency.

Tannaz also shares lessons from building the California All-Stars into a powerhouse with 88 World Championship medals, including 31 gold medals. Her advice for gym owners? Success takes patience, consistency, strong culture, trust, delegation, and a willingness to keep building brick by brick.

✅Perfect for All Star cheer gym owners, coaches, program directors, event producers, judges, cheer parents, and youth sports leaders who want to better understand competitive cheer scoring while building stronger athletes, teams, and organizations.

For More information on The MotUS Business Expo:

https://www.joinmotus.com/business-expo

*******************************************

Connect with the MotUS Team:

Online | www.joinmotus.com

Email | info@joinmotus.com

Facebook | www.facebook.com/joinmotus

Instagram | @joinmotus

*******************************************

Be sure to check out our other projects too:

S.R. Fabrico Author • www.srfabrico.com

Cheerfest • www.cheerfest.com

The CheerExpo • www.thecheerexpo.com

Stage 8 Dance Brands - www.stage8dancebrands.com

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Production by Clanton Creative www.clantoncreative.com

Custom Music through CheerSounds

What makes a successful cheer gym last for decades while others struggle to survive? Stacy Rowe, Casey Jones, and Sean Timmons tackle one of the biggest challenges facing All Star cheer leaders: balancing elite team success with long-term program growth. They discuss athlete progression, youth development, level placement, parent expectations, Worlds teams, competition structure, and how gym owners can avoid common mistakes that lead to declining programs.

Whether you're building athletes from the ground up or trying to strengthen your gym culture, this episode offers practical insights on creating sustainable success without sacrificing the future of your program.

✅Perfect for: Cheer gym owners, All Star coaches, program directors, youth sports business owners, and leaders looking to build stronger teams, develop athletes the right way, and create lasting success in competitive cheer.

For More information on The MotUS Business Expo:

https://www.joinmotus.com/business-expo

*******************************************

Connect with the MotUS Team:

Online | www.joinmotus.com

Email | info@joinmotus.com

Facebook | www.facebook.com/joinmotus

Instagram | @joinmotus

*******************************************

Be sure to check out our other projects too:

S.R. Fabrico Author • www.srfabrico.com

Cheerfest • www.cheerfest.com

The CheerExpo • www.thecheerexpo.com

Stage 8 Dance Brands - www.stage8dancebrands.com

*******************************************

Production by Clanton Creative www.clantoncreative.com

Custom Music through CheerSounds