NZ property investment strategy that built a $20M portfolio. Ilse Wolfe shares the BRRRR framework, renovation tactics for cash flow + capital growth, and how leverage accelerates wealth building in real estate.
In this episode, Ilse Wolfe breaks down:
• The BRRRR framework (Buy, Renovate, Rent, Refinance, Repeat)
• How to achieve both capital growth AND cash flow
• Leverage strategies for property investment
• Renovation tactics that maximise returns
• Zero to $20M path
• From portfolio to coaching
⏱️ TIMESTAMPS
0:00 - Zero to $20M property portfolio story
1:14 - Welcome and introduction
3:02 - Starting in NZ real estate investment
4:13 - What is leverage in property investment
5:00 - Leverage: jumping on shoulders of giants
5:22 - Shortcut time with leverage strategy
7:07 - Health and wealth mindset for investing
8:18 - Learning from property investment mistakes
9:18 - Negative cash flow hole disaster
9:53 - Moving in with in-laws to save portfolio
10:51 - BRRRR framework explained (Buy Renovate Rent Refinance Repeat)
11:57 - Finding solutions for capital growth AND cash flow
12:43 - BRRRR cycle breakdown
13:05 - Building property business while renovating
13:27 - Teaching clients to copy-paste portfolio success
15:05 - Specific skills needed to build property wealth
16:03 - Catalyst: losing mother and going full-time
18:39 - First renovation: Mangere over-capitalisation mistake
20:00 - Builder coaching on renovation skills
22:01 - Every property performs better than the last
22:37 - Scaling from houses to ex-motels and unit blocks
25:05 - Key decision that set trajectory
26:06 - Surrounding yourself with right people
27:20 - Overcoming intimidation in networking
28:31 - Sitting next to future PM John Key
31:05 - Building connections with education business founder
33:46 - Property negotiation skills development
34:38 - Four key lessons for scaling property business
35:00 - Lesson 1: Lean into your top skills
40:00 - Selling properties at a loss for long-term gain
42:54 - Biggest property investment mistake
43:47 - Council changed minds causing delays
44:10 - Project cost $140k and took 10 months
45:33 - Problem-solving: paying 3x for fire door
48:59 - Turning property portfolio into coaching business
50:24 - Passive income exceeding active income
53:06 - Choosing the right property mentor
55:16 - Struggles as a woman in property investment
57:34 - Buying out partners and going independent
59:41 - Stop overestimating yearly goals, focus on long-term
1:00:09 - Don't sweat the small stuff in property deals
🔗 FOLLOW ILSE
Website: https://www.wolfeproperty.co.nz/
Instagram: @wolfpropertycoaching
📲 FOLLOW MINA
Instagram: https://www.instagram.com/minaamso/
📧 Subscribe to Notes From The Executive for tactical business insights from NZ's top entrepreneurs https://www.youtube.com/@NotesFromTheExecutivePodcast?sub_confirmation=1
🤝 EPISODE PARTNER
NZ Business: www.nzbusiness.co.nz
#NZPropertyInvestment #PropertyInvestingNZ #BRRRRStrategy #WealthBuilding #RealEstateNZ #IlseWolfe #PropertyPortfolio #CashFlowProperty #CapitalGrowth #PropertyCoaching #NewZealandBusiness #Entrepreneurship #PassiveIncome #PropertyRenovation #NotesFromTheExecutive