In this episode of the Loop Marketing Podcast, host Elise Stiefferman discusses the critical role of data in modern marketing with Rodney Perry, president of Coegi Canada. With over 20 years of digital marketing experience, Rodney shares insights on how brands can effectively utilize their data assets to drive smarter marketing decisions amid tightening privacy regulations.

The conversation delves into creating value from data, integrating insights across teams, and building comprehensive data strategies that enhance business intelligence. Rodney also emphasizes the importance of breaking down organizational silos and focusing on customer-centric data strategies.

Tune in to learn actionable steps for improving data utilization and measuring campaign effectiveness while maintaining consumer privacy.

00:00 Introduction to the Loop Marketing Podcast

00:58 The Importance of Data in Modern Marketing

02:02 Challenges in Data Collection and Utilization

07:22 Breaking Down Organizational Silos

08:36 Building a Data Strategy

10:31 Custom Audience Strategies

15:01 Privacy and Compliance in Data Management

19:52 Coegi's Approach to Data Strategy

24:15 Future Trends in Data-Driven Marketing

26:20 Final Thoughts and Key Takeaways

30:00 Conclusion and Farewell

About Coegi
Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/
Read more on our blog: https://coegipartners.com/thoughtspace/

Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/

Join host Elise Stiefferman on the Loop Marketing Podcast as she dives into the unique characteristics of Midwestern consumer behavior in the episode 'Midwest Matters: Tapping into Regional Buying Behaviors.' Featuring insights from Scott Beck, Lisa Merlotti, and Jenny Gawlick, discover why the Midwest is crucial for marketers and how to align brand values for success.

Explore the pioneering spirit, seasonal influences, and community-focused strategies that set the Midwest apart. Learn how to build trust with Midwestern consumers and why partnering with Midwestern-based agencies can be a game changer for your marketing strategy.

Don't miss this in-depth discussion on regional buying behaviors and actionable marketing insights!

00:00 Welcome to the Loop Marketing Podcast

00:34 Introducing Our Expert Guests

01:24 Unique Characteristics of Midwestern Markets

04:19 Consumer Behaviors in the Midwest

08:48 The Importance of Community and Trust

15:04 Challenges in Marketing to the Midwest

24:30 Opportunities for Innovation in the Midwest

31:28 Benefits of Partnering with Midwestern Agencies

39:07 Conclusion and Final Thoughts

#digitaladvertising #digitalmarketing #midwest

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About Coegi

Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency:

https://coegipartners.com/approach/

Read more on our blog:

https://coegipartners.com/thoughtspace/

Follow us on LinkedIn:

https://www.linkedin.com/company/coegi-llc/

Welcome to Coegi's special podcast episode on the game-changing marketing trends of 2025. Join host Elise Stieferman and guests from each of Coegi's departments to uncover the transformative trends set to shape the future of marketing.

Learn more about hyper-personalized AI experiences, privacy-first data strategies, our takes on emerging platforms, optimizing real-time analytics, and much more. This episode explores strategies for sustainable growth, digital trust, human-centered technology, and industry innovations that will keep your brand competitive in the rapidly evolving digital world.

Don't miss insights from our experts and a glimpse into how Coegi is preparing to lead in this evolving landscape.

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00:00 Introduction to 2025 Marketing Trends

01:01 Innovation and Major Shifts in Marketing

01:30 Essential Strategies for Staying Competitive

05:30 Emerging Technologies: AR, VR, and Predictive Analytics

10:13 The Role of AI in Personalization and Predictive Analytics

13:37 Strengthening Digital Trust and Human-Centered Experiences

17:56 Data and Technology: Privacy and AI in Decision Making

28:05 Social Media Evolution: Personalization and Influencer Marketing

38:28 Programmatic Advertising: Privacy-First Approaches and AI Advancements

50:13 Paid Search: AI-Driven Changes and Optimization

50:52 Leveraging AI for Smart Bidding and Automation

52:38 Navigating Privacy Regulations and Data Compliance

55:18 The Impact of AI on Search Behavior and Advertising

58:04 Balancing Automation and Client Expectations in Business Operations

01:04:29 The Role of Hybrid Work Models and Employee Wellbeing

01:08:46 Cross-Channel Brand Strategy and Real-Time Data Insights

01:20:28 AI and Automation in Marketing: A Leadership Perspective

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About Coegi

Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/

Read more on our blog: https://coegipartners.com/thoughtspace/

In this episode of The Loop Marketing Podcast, host Elise Stiefferman engages with Natalie Carson, Account Supervisor at Coegi, and Terry Sullivan, founder and president of Strategic Glue, on the pivotal role of building robust client relationships in marketing. The discussion highlights the significance of honesty, trust, and empathy, alongside the 'Six to Fix Marketing Framework' for brand strategy and customer acquisition. The speakers emphasize the necessity of understanding client motivations and audience needs, the consultative approach to marketing, and the benefits of prioritizing emotional connections over transactional interactions. Practical insights into handling multiple stakeholders, transparency, and the value of in-person meetings are shared to foster long-term business success.

00:00 Introduction to Client Connections

01:00 Understanding Client Needs

01:32 Deep Dive into Client Business

04:29 Building Human Connections

07:16 Challenges in Client Engagement

12:53 Becoming an Extension of the Client Team

15:18 Six to Fix Marketing Framework

18:20 Understanding Customer Needs

18:57 Defining Marketing Strategy

19:36 Evaluating Marketing Channels

20:31 Importance of Audience Research

21:00 Building Client Relationships

22:02 Consultative Approach in Marketing

27:14 Consistency in Client Service

28:25 Emotional vs. Transactional Relationships

28:59 Practical Tips for Client Engagement

29:56 Human Connection in Business

31:53 Conclusion and Key Takeaways

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About Coegi

Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/

Read more on our blog:

In this episode of the Loop Marketing Podcast, the host is joined by Hannah Schatz, Coegi's Director of Programmatic Operations, and Malcolm Halle, Head of Strategic Accounts at PulsePoint. Together, they discuss how AI and machine learning are transforming the personalized digital patient journey in healthcare.

Key topics include the evolution of patient research habits, the importance of diverse digital touchpoints, the role of contextual and predictive analytics in marketing strategies, and the ethical considerations for healthcare providers and brands. The conversation also explores future trends in digital advertising and healthcare, highlighting the potential for AI to streamline both patient care and healthcare marketing.

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00:00 Welcome to the Loop Marketing Podcast

01:10 The Evolution of Patient Research Habits

06:33 Prioritizing Information in the Digital Patient Journey

13:09 Leveraging Digital Channels for Healthcare Marketing

17:51 The Role of AI in Personalizing Patient Experiences

27:28 Influencers and Community Learning in Healthcare

32:09 Future Trends in Digital Healthcare Advertising

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About Malcolm:

Malcolm is the Head of Strategic Accounts at PulsePoint, a global programmatic healthcare technology company using real time data to transform healthcare. Malcolm brings over 10 years of experience innovating in the healthcare marketing space, having worked with many of the largest pharmaceutical companies in the world. In his role at PulsePoint, Malcolm leads a team responsible for collaborating with brands and agencies to develop and deploy

sophisticated programmatic strategies to reach, engage and measure healthcare audiences. Outside of work, Malcolm can be found spending time with his 3-year-old daughter, his rescue dog and his wife in their Connecticut home.

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Join us on the Loop Marketing Podcast as we dive into an insightful conversation with Trevor Griffith from the Humane Society of the United States and Jamie Martin from Coegi. Discover the secrets behind our successful partnership, the innovative strategies we've implemented for donor acquisition, and the importance of transparency and communication in fostering strong client-agency relationships. Trevor and Jamie share their experiences, the challenges they've faced, and the creative approaches they've taken to push boundaries in marketing. Whether you're interested in non-profit marketing or looking to enhance your own client relationships, this episode is packed with valuable insights and stories that you won't want to miss!

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00:00 Introduction and Guest Welcome

00:35 Trevor Griffith's Role at the Humane Society

02:12 Key Business Challenges and Donor Acquisition

03:56 Strategic Approaches to Finding New Donors

05:08 Research and Data Utilization

07:11 2023 Learnings and Future Opportunities

10:27 Success Stories and Partnership Insights

20:06 Final Thoughts and Advice

22:57 Conclusion and Farewell

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About Trevor:

Trevor Griffith is the Senior Director of Performance Media at the Humane Society of the United States. Trevor has been at the HSUS for more than 11 years running the paid media and organic social media programs for both the HSUS and their international affiliate, Humane Society International. He leads an in-house team of media buyers across a number of platforms such as paid social media, display, search, Connected TV and linear TV, and his work specializes in using acquiring new one-time and monthly donors for the organization.

About Jamie:

As a digital marketer for almost two decades, Jamie has spent half of that dedicated to pet and cause marketing clients. Being an animal lover, it was a joy to work with clients on their digital presence, user experience, and Ecosystem of Paid, Owned and Earned. Outside of work, Jamie enjoys spending time with family; husband, twin daughters and rescue dog Leila. She also has donated her time and money to KC Pet Project and as a task force member of The HALO Foundation.

Welcome back to The Loop Marketing Podcast. In today’s episode, you’ll hear from Thu Bang, Sr. Director of Marketing at EyePromise, and Ryan Green, SVP of Marketing and Innovation at Coegi, as they discuss key strategies and skills needed for building a commerce brand.

Topics of Discussion:

1. The essential skill sets that make great marketers stand out.

2. The critical role of brand building in commercialization.

3. Direct-to-Consumer (DTC) strategies, including selling on Amazon.

4. How an agency partner can elevate your marketing efforts.

5. The unique advantages of influencer marketing for commerce brands.

Subscribe to the Loop Marketing podcast for more interviews with industry leaders and insights on the latest marketing trends. https://open.spotify.com/show/2xzNXzG4gA5Lu6AGOJWj9H

About Coegi

Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.

Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/

Read more on our blog: https://coegipartners.com/thoughtspace/

Follow @CoegiPartners:

LinkedIn: https://www.linkedin.com/company/coeg...

Facebook: https://www.facebook.com/coegipartners/

Instagram: https://www.instagram.com/coegipartners/