In this episode of The Law Firm Growth Professor podcast, I tackle a question that catches many attorneys off guard once their marketing starts working: What happens after the phones start ringing?

Getting new clients through SEO is only the first step. The real challenge begins once demand increases and your firm has to deliver on the promises your marketing makes. If your culture, systems, and client experience aren’t ready, SEO can expose weaknesses faster than it creates growth.

I explain why client service and firm infrastructure matter just as much as rankings, how poor communication and internal bottlenecks can quietly destroy your reputation, and why negative reviews often stem from operational gaps — not legal results. We also talk about scaling responsibly, pressure-testing your intake process, and identifying cracks in your firm before increased volume turns them into real problems.

If your marketing is gaining traction — or you’re planning to invest in SEO — this episode will help you avoid the costly mistake of growing faster than your firm is prepared to handle.

In this episode of The Law Firm Growth Professor podcast, I address a question more attorneys are asking as AI reshapes search: Do keywords still matter? The short answer—yes. And they’re not going anywhere.

As long as the internet is built on content, words remain the currency of search. But the way law firms choose and use keywords has to change. Chasing the biggest, most competitive terms may feel logical, but for most firms, it’s a losing strategy that wastes time and resources.

I explain why high-value keywords are often already locked down by competitors, how semantic and related keywords can deliver better results, and how to build content that works for both search engines and real human readers. I also break down keyword density, common SEO mistakes like keyword stuffing, and why readability now plays a critical role in visibility.

If you’re unsure whether your keyword strategy is helping or quietly holding your firm back, this episode will give you a smarter, more realistic framework for using keywords in a way that actually supports long-term growth.

In this episode of The Law Firm Growth Professor podcast, I tackle one of the most common — and most misunderstood — questions attorneys ask about SEO: How do you know if you’re doing it right from the very beginning?

The truth is, SEO isn’t a one-size-fits-all formula. What works for a brand-new firm starting from zero looks very different from what works for an established practice that already has a website, social media, and content — but still isn’t seeing the phones ring.

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I break down the foundational building blocks every law firm must have in place before worrying about rankings, clicks, or vanity metrics. From choosing the right domain and protecting your brand, to identifying effective keywords, creating long-form evergreen content, and building real-world authority that fuels online growth, this episode walks you through SEO the right way — brick by brick.

If you’ve ever felt overwhelmed by SEO advice, unsure where to start, or frustrated that your digital marketing isn’t delivering results, this episode will give you a clear framework to evaluate where you are, what’s missing, and how to build a sustainable SEO strategy that actually works for your firm.