Ep. 46 - The Keyword Mistake Most Law Firms Keep Making
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Ep. 46 - The Keyword Mistake Most Law Firms Keep Making
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In this episode of The Law Firm Growth Professor podcast, I address a question more attorneys are asking as AI reshapes search: Do keywords still matter? The short answer—yes. And they’re not going anywhere.
As long as the internet is built on content, words remain the currency of search. But the way law firms choose and use keywords has to change. Chasing the biggest, most competitive terms may feel logical, but for most firms, it’s a losing strategy that wastes time and resources.
I explain why high-value keywords are often already locked down by competitors, how semantic and related keywords can deliver better results, and how to build content that works for both search engines and real human readers. I also break down keyword density, common SEO mistakes like keyword stuffing, and why readability now plays a critical role in visibility.
If you’re unsure whether your keyword strategy is helping or quietly holding your firm back, this episode will give you a smarter, more realistic framework for using keywords in a way that actually supports long-term growth.
Want to learn more about how our agency can help your law firm grow? Speak with John Rizvi ☎️