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What if building a successful business didn’t require burning yourself out?

In this episode of The Justin Prince Show, Justin sits down with entrepreneur, author, and creator Graham Cochrane to break down how to build a high-income business without sacrificing your lifestyle, faith, or family. Graham shares his powerful origin story from losing jobs during the 2008 financial crisis and applying for food stamps to building a seven-figure, low-maintenance business while working fewer than 32 hours a week.

You’ll hear the core frameworks behind Graham’s new book, The Effortless Business, including how to work smarter (not harder), eliminate busywork, escape hustle culture, and design a business fueled by energy instead of effort. This conversation dives deep into productivity, identity shifts, time freedom, impact, and why thinking not grinding is the most profitable skill you can develop.

This is one of those episodes you’ll want to listen to more than once and a conversation that could fundamentally change how you approach work, money, and life.

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In this solo episode of The Justin Prince Show, I share a simple but powerful three-step framework for creating real breakthroughs in your life—Decide, Commit, and Persist. Recorded as we head into a new year, this episode challenges you to stop living in reaction to distraction and start living with intention.

Drawing from personal experiences, leadership lessons from John Maxwell, and real-world examples of success, Justin breaks down how true decisions cut off alternatives, why commitment separates finishers from starters, and how persistence until you succeed is the ultimate guarantee of growth.

If you’re ready to raise your standards, build emotional stability, and make this next year the most intentional and impactful year of your life, this episode is for you.

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In today’s episode of The Justin Prince Show, Justin breaks down one of the hardest — and most inevitable parts of entrepreneurship: what to do when your business isn’t growing. Whether you’re facing a dip in sales, a struggling department, or a season of uncertainty, this episode gives you the exact framework to lead with clarity instead of fear.

Justin shares the three-step approach he uses to navigate downturns:

• Build your inner circle the meeting before the meeting
• Call it as it is not better, not worse, but true
• Lead with vision because your people need to know it won’t always be this way

Every leader will face peaks and valleys. The question is how you respond. This episode will strengthen your leadership, steady your mindset, and help you guide your team back to growth with confidence and optimism.

If your business is struggling or ever does this is the episode you'll come back to.