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The ICE Expo Podcast

The ICE Expo Podcast

Von: Danielle McSorley
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 Welcome to The ICE Expo Podcast, the official podcast of Ireland’s Construction & Engineering Expo. 🎙️ Each episode features real conversations with industry leaders, innovators, and exhibitors who are shaping the future of construction, plant machinery, and engineering. We dive into the latest technology, success stories from the field, and what’s next for the industry. Whether you work in the trade or just love the world of construction, this podcast gives you a front-row seat to the people and ideas driving change in Ireland’s construction scene.© 2026 Danielle McSorley Management & Leadership Ökonomie
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  • Episode 6: Tom Brown (Director of Doctor.ie)

    Episode 6: Tom Brown (Director of Doctor.ie)
    Jan 23 2026

    In this episode of the Ice Expo Podcast, we’re joined by Tom Brown, Director of Doctor.ie, to discuss the future of accessible healthcare in Ireland and why preventative health is more important than ever.

    Tom shares the story behind Doctor.ie – from its origins in digital health software to becoming a nationwide network of 15 walk-in clinics offering same-day GP access, health screening, telehealth, and specialist services. We explore how technology, nurses, and doctors work together to give patients real insight into their health, not just test results.

    With a strong focus on men’s health, the construction industry, and preventative care, Tom explains why Doctor.ie has partnered with Randox and what attendees can expect from their stand at the ICE Expo. The conversation also covers blood testing, wellness screening, TRT clinics, workplace pop-up health clinics, sports partnerships, and how early intervention can genuinely save lives.

    A must-listen for anyone interested in health, wellbeing, construction, or the future of occupational healthcare in Ireland.

    ⏱️ Episode Timecodes

    00:00 – 00:02
    Sponsor message & upcoming auction details

    00:02 – 00:03
    Welcome to the Ice Expo Podcast

    00:03 – 01:20
    Who is Tom Brown & how Doctor.ie began

    01:20 – 02:35
    Merging digital health with walk-in GP clinics

    02:35 – 03:55
    Health screening explained & why results matter

    03:55 – 04:45
    Online services, telehealth & nationwide clinics

    04:45 – 05:35
    Preventative healthcare & work-life balance

    05:35 – 06:45
    Tom’s personal health journey & blood testing

    06:45 – 07:40
    Understanding markers, lifestyle changes & results

    07:40 – 09:00
    Partnership with Randox & ICE Expo involvement

    09:00 – 10:40
    Focus on men’s health & the construction industry

    10:40 – 11:30
    On-site blood testing & tailored health packages

    11:30 – 12:40
    Family history, awareness & changing attitudes to health

    12:40 – 13:45
    Why health belongs at trade shows like ICE Expo

    13:45 – 15:00
    Sports partnerships & cardiac screening

    15:00 – 16:30
    How often should you get blood tests?

    16:30 – 17:50
    Making results easy to understand & patient pathways

    17:50 – 19:00
    The role of nurses, doctors & health coaches

    19:00 – 20:30
    Future plans for Doctor.ie & nationwide expansion

    20:30 – 22:00
    Pop-up clinics for businesses & workplaces

    22:00 – 23:30
    Community clubs, fundraising & accessible screening

    23:30 – 24:40
    Final thoughts, ICE Expo preview & thanks

    24:40 – End
    Sponsor message & closing
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    25 Min.
  • Episode 5: Ciaran McCormack(The Tire Warrior)

    Episode 5: Ciaran McCormack(The Tire Warrior)
    Jan 16 2026
    Join us for an incredible conversation with Ciaran McCormack, aka The Tire Warrior, as he shares his journey from working on tires since age seven to becoming a viral sensation with over a billion views! In this episode, Kieran reveals the secrets behind his success, his upcoming plans for Ice Expo 2025, and the world's first tire fitting competition.Discover how this Irish tire specialist built an international brand through authentic content, strategic use of natural sounds, and signature moves like his famous bar catch. Kieran discusses his global adventures from Vegas to Idaho, working with real cowboys, and his plans to open The Tire Warrior Garage.Don't miss the exclusive details about the Ice Expo tire fitting competition on May 22nd-23rd, complete with cash prizes, showgirls, merchandise giveaways, and live demonstrations!Timecodes00:00:12 - Introduction and welcome to The Tire Warrior00:00:42 - Origin of "The Tire Warrior" name and how it started00:01:24 - Early days creating videos to promote their business00:01:45 - Discovery that people love watching tractor tire work00:01:59 - Background in engineering and working with tires since age seven00:02:20 - Timeline: Started posting in 201900:02:40 - Traveling and farming in America, Canada, and Australia00:03:16 - Life splitting time between Ireland and North America00:03:43 - Counting the views: Over a billion video views!00:03:58 - Daily life: Balancing tire work with content creation00:04:34 - Fitness and physicality of tire work00:04:55 - The shortage of tire men in Ireland00:05:10 - Inspiring people to join the tire industry00:05:28 - Irish Tire Garage Tour docu-series00:05:49 - How to contact for tire industry opportunities00:06:07 - Why young people are leaving Ireland for opportunities abroad00:06:35 - Advice for aspiring influencers: "Just go and do it"00:06:54 - Life philosophy and making the most of your time00:07:12 - Dealing with naysayers and focusing on supporters00:07:39 - The future: "In ten years I'll be able to say I did the thing"00:07:59 - The secret to viral videos: Sounds and natural audio00:08:17 - First video success: 84,000 views00:08:34 - Learning what works through trial and error00:08:54 - Darwin's survival of the fittest approach to content00:09:14 - Discovery of natural sounds over music00:09:32 - Collaboration with musicians using video sounds00:10:14 - The famous bar kick and catch technique00:10:28 - Getting 100,000 to 10 million views per video00:10:46 - Vegas Tire Garage Tour announcement00:11:04 - Speed Vegas supercar experience00:11:23 - Driving a McLaren on the track00:11:46 - Recommendation: Speed Vegas for $50000:12:21 - Ice Expo plans and excitement00:12:40 - Details on machines, tractors, and lorries for the event00:12:57 - WORLD'S FIRST TIRE FITTING COMPETITION announcement00:13:12 - Competition details and cash prize00:13:25 - Event dates: May 22nd and 23rd, 202500:13:43 - Showgirls and merchandise tent00:13:58 - Partnership with tire brands for new machines00:14:10 - Showgirls' role: Photos, mingling, giveaways00:14:28 - Cool trucks and special rubber duck reveal teaser00:14:40 - The mysterious rubber duck with special feature00:15:02 - Professional tire men team joining for demonstrations00:15:18 - Sponsors attending: Snickers, boot companies, truck companies00:15:37 - Giveaways: Hoodies, t-shirts, jackets00:15:53 - Competition timing: Under 2 minutes for The Tire Warrior00:16:11 - Setup designed for entertainment and speed00:16:34 - Tire specifications: 540 6524 Continental00:17:02 - Continental tire choice for ease of fitting00:17:17 - Competitors can bring their own tools00:17:36 - First competition of its kind in the world00:17:56 - Ice Expo as the biggest show of the year00:18:09 - Ice Expo already sold out!00:18:26 - Unique clientele and honored to participate00:18:42 - Messages from around the world since announcement00:19:04 - Prize and sponsor announcements coming soon00:19:12 - Future plans discussion00:19:32 - Irish Tire Garage Tour: 20 garages lined up00:19:50 - UK Tire Garage Tour in development00:20:14 - Vegas tour leading to Texas and LA invitations00:20:35 - Expanding to Scottish, Welsh, and England tours00:21:13 - Australia mining tire opportunities (giant tires!)00:21:33 - 2026 vision: European tour, South Africa, Russia00:21:48 - Series featuring girls doing tractor tires00:22:05 - Girl tire videos getting hundreds of millions of views00:22:29 - Idaho connection and main sponsor00:22:45 - Robinson Ranch: Real cowboys and horse breeding00:23:04 - Meeting legitimate cowboys (not actors)00:23:29 - Riding horses with real cowboys00:23:44 - Meeting "Bull" the cowboy00:24:04 - Bringing in bulls on horseback00:24:21 - Looking after tire fleet for ranch00:24:40 - Fox Fuels partnership and fuel additive00:24:57 - Fox Fuels: 15-20% fuel efficiency increase00:25:17 - Plans to bring Fox Fuels to Ireland commercially00:25:34 - Fox Fuels origin story: NASA rocket fuel from the 1960s00:25:57 - ...
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    33 Min.
  • Episode 4: “From Farmyard to Finance: A Conversation with Tom Parlon

    Episode 4: “From Farmyard to Finance: A Conversation with Tom Parlon
    Dec 8 2025
    In this episode of the Ice Expo Podcast, we sit down with Tom Parlon — a man whose career spans farming, machinery, politics, and leadership at the highest levels of Ireland’s construction sector. From his early days on a small Offaly farm to becoming President of the IFA, a Government Minister, and Director General of the CIF, Tom shares a lifetime of insight.This is an honest, funny, and deeply informative conversation with one of the most experienced voices in Irish public and industrial life.00:00 – 00:00:24Euro Auctions sponsor intro & episode welcome00:00:24 – 00:01:11Introducing Tom Parlon — politician, IFA President, CIF leader00:01:11 – 00:02:35Early life on a small Offaly farm & agricultural college00:02:35 – 00:03:19Staying in Ireland vs moving to Australia — farming expands00:03:19 – 00:04:01New Zealand scholarship & contracting beginnings00:04:01 – 00:05:07Rising through the IFA to become President00:05:07 – 00:06:26Entering politics — joining the Progressive Democrats00:06:26 – 00:07:10Becoming Minister of State for Finance & overseeing the OPW00:07:10 – 00:10:02Major projects, EU presidency stories & diplomatic challenges00:10:02 – 00:11:23Investing in Offaly — heritage projects & local wins00:11:23 – 00:12:41Losing his seat and moving into the Construction Industry Federation00:12:41 – 00:14:28Inside government: pressures, civil service, political realities00:14:28 – 00:16:31The 2007–2012 crash — warning signs, collapse & survival00:16:31 – 00:18:54Ireland’s infrastructure failures: water, electricity, planning delays00:18:54 – 00:21:21The metro judicial review & structural reform frustrations00:21:21 – 00:22:21Lessons the construction sector must remember00:22:21 – 00:24:16Greed, over-expansion & parallels with decentralisation00:24:16 – 00:26:24NAMA’s formation — opposition, consequences & industry fallout00:26:24 – 00:31:05Could NAMA-style emergency powers fix today’s crises?00:31:05 – 00:32:13Machinery nostalgia — from Massey Ferguson to modern tech00:32:13 – 00:35:08The rise of advanced plant, automation & industry innovation00:35:08 – 00:37:14Sustainability on sites — recycling, materials & challenges00:37:14 – 00:40:18Energy, wind farms, solar, NIMBYism & planning blockages00:40:18 – 00:43:10Transport, infrastructure and what Ireland should learn00:43:10 – 00:45:25Advice to young contractors & pride in construction work00:45:25 – EndClosing thoughts & Ice Expo preview
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    46 Min.
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