Episode 5: Ciaran McCormack(The Tire Warrior) Titelbild

Episode 5: Ciaran McCormack(The Tire Warrior)

Episode 5: Ciaran McCormack(The Tire Warrior)

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 Join us for an incredible conversation with Ciaran McCormack, aka The Tire Warrior, as he shares his journey from working on tires since age seven to becoming a viral sensation with over a billion views! In this episode, Kieran reveals the secrets behind his success, his upcoming plans for Ice Expo 2025, and the world's first tire fitting competition.Discover how this Irish tire specialist built an international brand through authentic content, strategic use of natural sounds, and signature moves like his famous bar catch. Kieran discusses his global adventures from Vegas to Idaho, working with real cowboys, and his plans to open The Tire Warrior Garage.Don't miss the exclusive details about the Ice Expo tire fitting competition on May 22nd-23rd, complete with cash prizes, showgirls, merchandise giveaways, and live demonstrations!Timecodes00:00:12 - Introduction and welcome to The Tire Warrior00:00:42 - Origin of "The Tire Warrior" name and how it started00:01:24 - Early days creating videos to promote their business00:01:45 - Discovery that people love watching tractor tire work00:01:59 - Background in engineering and working with tires since age seven00:02:20 - Timeline: Started posting in 201900:02:40 - Traveling and farming in America, Canada, and Australia00:03:16 - Life splitting time between Ireland and North America00:03:43 - Counting the views: Over a billion video views!00:03:58 - Daily life: Balancing tire work with content creation00:04:34 - Fitness and physicality of tire work00:04:55 - The shortage of tire men in Ireland00:05:10 - Inspiring people to join the tire industry00:05:28 - Irish Tire Garage Tour docu-series00:05:49 - How to contact for tire industry opportunities00:06:07 - Why young people are leaving Ireland for opportunities abroad00:06:35 - Advice for aspiring influencers: "Just go and do it"00:06:54 - Life philosophy and making the most of your time00:07:12 - Dealing with naysayers and focusing on supporters00:07:39 - The future: "In ten years I'll be able to say I did the thing"00:07:59 - The secret to viral videos: Sounds and natural audio00:08:17 - First video success: 84,000 views00:08:34 - Learning what works through trial and error00:08:54 - Darwin's survival of the fittest approach to content00:09:14 - Discovery of natural sounds over music00:09:32 - Collaboration with musicians using video sounds00:10:14 - The famous bar kick and catch technique00:10:28 - Getting 100,000 to 10 million views per video00:10:46 - Vegas Tire Garage Tour announcement00:11:04 - Speed Vegas supercar experience00:11:23 - Driving a McLaren on the track00:11:46 - Recommendation: Speed Vegas for $50000:12:21 - Ice Expo plans and excitement00:12:40 - Details on machines, tractors, and lorries for the event00:12:57 - WORLD'S FIRST TIRE FITTING COMPETITION announcement00:13:12 - Competition details and cash prize00:13:25 - Event dates: May 22nd and 23rd, 202500:13:43 - Showgirls and merchandise tent00:13:58 - Partnership with tire brands for new machines00:14:10 - Showgirls' role: Photos, mingling, giveaways00:14:28 - Cool trucks and special rubber duck reveal teaser00:14:40 - The mysterious rubber duck with special feature00:15:02 - Professional tire men team joining for demonstrations00:15:18 - Sponsors attending: Snickers, boot companies, truck companies00:15:37 - Giveaways: Hoodies, t-shirts, jackets00:15:53 - Competition timing: Under 2 minutes for The Tire Warrior00:16:11 - Setup designed for entertainment and speed00:16:34 - Tire specifications: 540 6524 Continental00:17:02 - Continental tire choice for ease of fitting00:17:17 - Competitors can bring their own tools00:17:36 - First competition of its kind in the world00:17:56 - Ice Expo as the biggest show of the year00:18:09 - Ice Expo already sold out!00:18:26 - Unique clientele and honored to participate00:18:42 - Messages from around the world since announcement00:19:04 - Prize and sponsor announcements coming soon00:19:12 - Future plans discussion00:19:32 - Irish Tire Garage Tour: 20 garages lined up00:19:50 - UK Tire Garage Tour in development00:20:14 - Vegas tour leading to Texas and LA invitations00:20:35 - Expanding to Scottish, Welsh, and England tours00:21:13 - Australia mining tire opportunities (giant tires!)00:21:33 - 2026 vision: European tour, South Africa, Russia00:21:48 - Series featuring girls doing tractor tires00:22:05 - Girl tire videos getting hundreds of millions of views00:22:29 - Idaho connection and main sponsor00:22:45 - Robinson Ranch: Real cowboys and horse breeding00:23:04 - Meeting legitimate cowboys (not actors)00:23:29 - Riding horses with real cowboys00:23:44 - Meeting "Bull" the cowboy00:24:04 - Bringing in bulls on horseback00:24:21 - Looking after tire fleet for ranch00:24:40 - Fox Fuels partnership and fuel additive00:24:57 - Fox Fuels: 15-20% fuel efficiency increase00:25:17 - Plans to bring Fox Fuels to Ireland commercially00:25:34 - Fox Fuels origin story: NASA rocket fuel from the 1960s00:25:57 - ...
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