Black Friday has become one of the biggest shopping events of the year, but is jumping on the discount bandwagon actually good for your small product business?

In this solo episode of The Greener Gifting Gang, Eve's sharing her thoughts on Black Friday and why she has mixed feelings about an event that encourages us all to buy more, often things we don't really need.

Eve shares why she feels discounting isn't necessarily the best approach, particularly when you're already working with tight profit margins, and how constantly reducing your prices can create expectations that customers will wait for the next sale rather than buying at your usual price.

Eve shares an alternative approach: thinking about how you can create additional value for your customers without simply cutting your prices.

Whether you love Black Friday, avoid it altogether or are still deciding what it means for your business, this episode encourages you to think about your own approach and make a decision that works for your business, your customers and your values.

Throughout November join the Greener Gifting Gang for 12 months and get a bonus Visibility Audit worth £199!

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It’s a joy to welcome Hannah Bartlett back to The Greener Gifting Gang podcast, this time with her Jolly Festive hat on!

When Hannah joined me back in April, she was wearing her Christmas Insider hat and sharing Christmas trends and gifting insights. This time, we’re turning our attention to how we can prepare for our own Christmas celebrations in a way that’s thoughtful, creative and kinder to the planet.

Recorded back in June (because Christmas really does start early when it’s your business!), this is a conversation full of ideas and inspiration, from Hannah’s mantra of gather before you buy to creative ways to repurpose things you already have.

We talk about using things like jam jars in Christmas decor and making simple handmade presents, as well as exploring the idea of giving pre-loved gifts. If you like the idea of a more sustainable Christmas but aren’t quite sure where to start with second-hand gifting, Hannah shares a suggestion to help you take that first step.

We also turn our attention to Christmas as a small business owner. How do you make the most of the festive gifting season when you’re also trying to get your own Christmas organised? We talk about finding ways to prepare, making the most of the opportunities Christmas brings for your business and avoiding the overwhelm that can come from trying to do everything.

This is a longer episode than usual, but it’s an absolute joy to chat with Hannah again, and there’s plenty of practical inspiration to help you approach Christmas a little differently this year.

Connect with Hannah

You can find Hannah’s festive inspiration, ideas and tips over at https://jollyfestive.com/

You can also listen to our first conversation, where Hannah shared her Christmas trend insights as The Christmas Insider in Episode 36
Christmas Trends and Gifting Insights with Hannah Bartlett

Follow Hannah on socials
Instagram https://www.instagram.com/jollyfestive/
Facebook https://www.facebook.com/JollyFestive
TikTok https://www.tiktok.com/@jolly_festive

• Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.
• Join in my free challenge for product makers and sellers w/c 21st September Unwrap the Potential: Your Product as a Gift
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What happens when you spend a year buying nothing new? For Jen Gale, what began as a blog to document that year, led to the start of community of people striving to make small changes that can have a bigger impact.

In this episode of The Greener Gifting Gang podcast, Eve talks with Jen about how her sustainable-ish mindset influences the way she buys and gives gifts.

We talk about the changes she’s made, the challenges she’s come up against and how we can all start to rethink the way we buy gifts for friends and family, without feeling like we have to get everything right.

Because let’s be honest, greener gifting can be a tricky subject. We want to show people we care, but how do we make more sustainable choices when gift-giving traditions, family expectations and other people’s opinions come into play?

This is an honest chat about the things we can do differently, the challenges we face and the practical ways we can make gift choices and wrapping a little greener.

In this episode, we explore:

• How Jen’s year of buying nothing new kick-started her sustainability journey.
• How her approach to giving gifts has changed over time.
• The challenges of making more sustainable gifting choices.
• Practical ways to rethink what we buy for friends and family.
• How to navigate conversations about sustainable choices with people who may not share or understand our views (including our children).
• Why small, realistic changes can make a difference without adding pressure to an already busy time of year.

Whether you’re already trying to make your gifting more sustainable or you’re just starting to question whether there’s another way, this episode offers plenty to think about, along with practical ideas you can try for yourself.

Connect with Jen

Visit Jen’s website, A Sustainable Life, to discover more about her sustainability journey and find inspiration for making more sustainable choices in everyday life.

Instagram: https://www.instagram.com/sustainableish

Facebook: https://www.facebook.com/mymakedoandmendlife

Podcast: https://www.asustainablelife.co.uk/a-sustainable-life-podcast/

• Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.
• Join in my free challenge for product makers and sellers w/c 21st September Unwrap the Potential: Your Product as a Gift
• Follow Giftwrapped by Eve on Instagram
• Join our Giftwrapped by Eve - Support for Product Makers and Sellers Facebook community