In this episode, Joseph K. Reid, II, PA-C, along with Richard Ballard, DC and Rick Kind, DC of Ballard & Kind Chiropractic, sit down for an honest conversation about the realities of insurance reimbursement—how it impacts providers, limits care, and ultimately leaves patients paying the price.

They discuss why the traditional insurance model often prioritizes paperwork, quotas, and profit over relationships and outcomes, and why Genesis made the intentional decision to step away from insurance reimbursement in order to focus fully on patients—not insurance companies.

If you’ve ever felt rushed through appointments, confused by bills, or frustrated by what your “coverage” doesn’t actually cover, this conversation is for you.

Learn more or sign up at: thegenesisdifference.com

Heather and Meg, two of Genesis’ compassionate providers, sit down for an honest conversation about women’s health, the shifting science behind Hormone Replacement Therapy, and the cultural narrative that has taught women to normalize symptoms that can actually be addressed and improved.
From brain fog and fatigue to mood changes and sleep issues, they explain why these struggles aren’t just “part of being a woman”—and how modern HRT can offer real, evidence-backed solutions. Their shared passion is clear: helping women feel supported, empowered, and truly thrive.

Part 2 dives deeper into the difference between “average” and truly optimal health. Joseph K. Reid, II, PA-C (Genesis Healthcare) and Dr. Cody Haun (Fitomics) explore practical ways this partnership is reshaping how patients experience care—challenging the status quo and setting a new standard for health and wellness.