Community teams are often asked to drive loyalty, advocacy, retention, education, and growth while remaining disconnected from the workflows that shape the customer experience in the first place.In this episode of Talk About Your Community, Todd Nilson sits down with Joshua Zerkel, Head of Marketing & Community at Gradual and author of The Community Code, to explore the GROWTH Framework: a model for building community programs that align with real go-to-market priorities and measurable business outcomes.Drawing from two decades of experience building and scaling communities at companies including Asana, Evernote, HeyGen, and others, Joshua will share why many community programs struggle to demonstrate impact, where community efforts break down inside organizations, and what changes when community becomes embedded into the systems supporting marketing, product, customer success, sales, and education.Together, they’ll discuss:- Why engagement metrics alone rarely tell the full story- The difference between running a community program and building community integrated across GTM teams- How the GROWTH framework helps organizations move from experimentation toward scalable systems- Common organizational and measurement mistakes that limit community influence- How customer signal, advocacy, education, and peer engagement can strengthen alignment across the customer lifecycleIf you’re trying to connect community strategy to measurable business outcomes or rethink how community fits into your broader GTM strategy, join us live on Friday, June 12 at 10:00 AM Central.ABOUT JOSH ZERKELJoshua Zerkel, CPO is Head of Marketing & Community at Gradual and author of The Community Code: Strengthening and Aligning Your Go-to-Market Through Community. Over the past two decades, he has built and scaled community programs at companies including Asana and Evernote, helping connect community strategy to marketing, product, customer success, and revenue outcomes. His work focuses on what he calls community-integrated GTM: treating community as a core business system that strengthens alignment, customer insight, and long-term growth across the company.linkedin.com/in/joshuazerkelABOUT THE SHOWTalk About Your Community is a biweekly live stream for leaders, technologists, entrepreneurs and community builders. Todd Nilson interviews experts from a variety of fields who have input on how communities are both built and sustained online and off. Tune in to talk about community building and digital strategy.Talk About Your Community is produced by Clocktower Advisors, a global consultancy specialized at helping organizations like yours to build thriving, sustainable communities online.Clocktower Advisors Privacy Policy: https://lnkd.in/dS64AhxUConnect with Todd Nilson on LinkedInhttps://lnkd.in/gi9gh6NNFollow Clocktower Advisors on LinkedInhttps://lnkd.in/gu9CXE_sSchedule a call:https://calendly.com/clocktower-advisors/short-meeting