In this episode, Brian sits down with Joe Rinderknecht, founder of Cowboy Capital, to unpack what it really takes to build a multifamily portfolio from the ground up.

From his rodeo roots to raising millions in real estate, Joe shares how “pleasant persistence” and playing the long game helped him turn years of relationship-building into million-dollar investments. He opens up about a deal that nearly broke him financially, emotionally, and within his family and the hard lessons that reshaped how he operates today.

Joe also shares the deeply personal story behind Tiny’s Tribe, a nonprofit inspired by tragedy, and how faith, identity, and mindset have guided his journey through both business and life.

This episode is about resilience, trust, and becoming the kind of person others want to invest in not just financially, but personally.

Key Takeaways:

Pleasant Persistence Wins Big: The best investor relationships aren’t built in weeks, they’re built over years. Consistent, value-driven follow-up turned into million-dollar opportunities.

Think in Decades, Not Deals: Playing the long game removes desperation and builds trust. The biggest wins come from staying committed over time.

Reputation, Relationships, Results: Long-term success in business comes down to who you are, how you treat people, and your ability to execute.

Your Hardest Deal Will Teach You the Most: The deal that nearly broke him became the foundation for how he operates today—especially around risk, construction, and communication.

Transparency Builds Lifelong Investors: Communicating early and often—especially when things go wrong—creates trust that leads to repeat investors and referrals.

Action Beats Education: Learning is important, but nothing replaces taking action and getting real experience.

Your Environment Shapes Your Ceiling: Surrounding yourself with the right mentors and community can accelerate your growth and open doors you can’t access alone.

Identity Drives Everything: When life hits hard, growth comes from choosing who you become next—not from staying stuck in what happened.

Give Me the Ball Mentality: Pressure is a privilege. The best operators lean into hard moments instead of avoiding them.

You Don’t Have to Rush Entrepreneurship: There’s value in learning within organizations first—your path doesn’t have to look like anyone else’s.

In this episode of The Brian Green Show, Brian sits down with Jentz Painter, former Utah State football player turned fitness coach for busy dads—to talk about what it really takes to stay strong, present, and purpose-driven in the middle of a full life.

Jentz shares his journey from undersized walk-on to earning a scholarship through grit and consistency, and how those same principles now fuel his business helping fathers get fit without sacrificing family time.

They dive into the real challenges dads face today's lack of structure, burnout, and competing priorities and how to overcome them with simple, sustainable habits. Jentz also opens up about the role faith plays in his life, how he balances being a husband, father of three, and entrepreneur, and why small daily wins are the key to long-term transformation.

If you’re a dad trying to juggle career, family, and your health this episode will hit home.

Takeaways

1. It’s not a knowledge problem—it’s a structure problem
Most dads know what to do. The real issue is lacking systems and accountability to actually follow through.

2. Start small and stack wins
You don’t need a perfect plan—you need momentum. One small win (like hitting protein or doing pushups) can shift your entire mindset.

3. Intensity > time when it comes to fitness
You don’t need hours in the gym. Focused, intentional effort in short windows can drive real results.

4. Your health impacts everything else
When you’re physically dialed in, your energy, clarity, and presence at home and work all improve.

5. You can’t pour from an empty cup
Taking care of yourself isn’t selfish—it’s what allows you to show up better as a husband and father.

6. Faith creates grounding and perspective
For Jentz, starting the day with gratitude and connection to God sets the tone for everything else.

7. Burn the ships when it’s time to commit
Sometimes growth requires full commitment. When Jentz went all-in on his business, everything changed.

8. Be yourself—your story is your edge
In a crowded world, authenticity is what separates you. Your lived experience is your unique advantage.

In this episode of The Brian Green Show, I sit down with entrepreneur and TerraSlate founder Kyle Ewing for an honest conversation about what it really takes to build something from the ground up.

Kyle shares his journey from leaving a stable corporate career to navigating the unpredictable world of entrepreneurship facing financial stress, failed ideas, and moments where everything was on the line. From iterating through multiple product failures to eventually finding product-market fit, his story highlights the grit required to survive and succeed. Beyond business, we dive into how he structures his life, prioritizes health, and defines success through people, purpose, and growth, not just revenue.

Key Takeaways

Grit is everything – Success isn’t about being the smartest; it’s about your ability to keep going when things break, fail, and fall apart.
Entrepreneurship isn’t glamorous – The highs are high, but the lows are real—financial stress, uncertainty, and constant pressure.
Start before you quit – Build and validate your idea on the side before making the full leap.
Sales is a non-negotiable skill – If you can’t clearly explain and sell what you do, it’s going to be hard to win.
Clarity wins – Being able to describe your business in one sentence is a massive advantage.
Product-market fit comes through pivots – Most successful businesses don’t start with the winning idea—they find it through iteration.
Control your day or it controls you – Prioritize your health first, then focus on your top 3 priorities each day.
Urgency builds capability – When your back is against the wall, you develop skills (especially sales) faster than ever.
Culture is a competitive advantage – Great teams and strong culture can outperform even the biggest competitors.
Success is about people – The most meaningful part of the journey is the relationships you build and the people you grow with.

In this episode of The Brian Green Show, I sit down with entrepreneur and founder of Mark’s Snacks, Mark Samuel, for a real conversation about life beyond business.

Mark shares his journey through the highs and lows of entrepreneurship, reflecting on the failures, challenges, and defining moments that shaped who he is today. While he’s built brands in the CPG space and continues to push forward as a founder, what stands out most is his perspective on what truly matters.

We dive into faith, gratitude, family, and the importance of staying grounded—especially when life gets hard. Mark opens up about personal loss, difficult seasons in business, and how those experiences deepened his belief in God and shifted his definition of success.

This isn’t just a conversation about building companies—it’s about building a life.

Key Takeaways

• Health is everything – Mark believes waking up healthy is the greatest gift, far above money or business success.
• Gratitude is a daily practice – Shifting your focus to what you have (not what you lack) can completely change your mindset.
• Failure builds perspective – Some of Mark’s hardest business losses and personal struggles shaped his outlook on life the most.
• Success is personal – For Mark, success means health, family, and happiness—not external validation or wealth.
• Faith provides foundation – His relationship with God has grown stronger over time and plays a key role in how he lives and leads.
• Family > Work – Mark prioritizes his health first, then family, and then business—an uncommon but intentional framework.
• Keep going—but know when to pivot – Persistence matters, but so does recognizing when it’s time to move on and start something new.
• Be unapologetically yourself – Building a personal brand allows Mark to speak freely and attract the right people, even if it turns some away.

In this episode of The Brian Green Show, Brian Green sits down with Marc Hostovsky, an early employee at Jet.com who helped scale the company before its $3 billion acquisition by Walmart.

Marc shares the story of leaving corporate e-commerce to start Minoan, a platform transforming Airbnbs and hotels into a new form of retail distribution through what he calls Native Retail.

They discuss lessons from building startups, navigating the loneliness of leadership, raising early capital, and the persistence required to build something from nothing. Marc also shares how experiences at Jet.com and Walmart shaped his leadership style—and his vision for how retail brands will reach customers in the future.

Takeaways

• Embracing an ownership mindset can lead to greater fulfillment.
• Gratitude for family and support systems is crucial for personal happiness.
• Sales skills are invaluable for entrepreneurs in building businesses.
• Transparency in leadership fosters a sense of ownership among employees.
• Journaling helps in self-reflection and managing stress.
• Navigating the challenges of entrepreneurship requires mental resilience.
• Building partnerships is essential for scaling a business.
• Persistence is key in sales and business development.
• Understanding financials is critical for business success.
• Creating a unique value proposition can disrupt traditional retail models.

In this episode of The Brian Green Show, host Brian Green interviews entrepreneur Jeremy White, founder of JJ Cole. They discuss Jeremy's journey from childhood to becoming a successful entrepreneur, the foundational principles instilled in him by his family, and the importance of hard work, integrity, and faith. Jeremy shares insights on evaluating business ideas, the challenges he faced while building his company, and the significance of having a supportive partner. The conversation also touches on the balance between faith, family, and business, as well as the importance of surrounding oneself with the right people. Jeremy reflects on his experience of exiting JJ Cole and the lessons learned along the way.

Takeaways

• Hard work and integrity are foundational principles for success.
• Family support is crucial for entrepreneurs.
• Evaluating business ideas requires market validation.
• The birth of JJ Cole was a result of personal experience.
• Balancing faith, family, and business is essential.
• Building a strong team is key to business success.
• Character is more important than technical skills in hiring.
• Navigating challenges requires resilience and support.
• Exiting a business can lead to personal growth and new opportunities.
• Continuous personal growth is vital for long-term success.

In this episode host Brian Green interviews Taylor Brown, a successful entrepreneur who transitioned from a tech career to owning Elite Turf Supply. Taylor shares his journey, discussing the importance of hard work, sales skills, and the value of mentorship. He reflects on his experiences at Divvy, the challenges of scaling a business, and the growth of the artificial turf industry. Taylor emphasizes the significance of perspective and gratitude in navigating the ups and downs of entrepreneurship, while also balancing family life and business ownership.

Takeaways

• Taylor Brown transitioned from a successful tech career to entrepreneurship.
• He emphasizes the importance of hard work and being proactive in sales.
• Sales skills are crucial for anyone looking to start a business.
• Taylor learned valuable lessons about equity and negotiation in tech.
• The decision to leave a stable job for entrepreneurship can be daunting but rewarding.
• Building relationships and networking are key to business success.
• Taylor's journey highlights the importance of mentorship in entrepreneurship.
• The artificial turf industry is growing, presenting new opportunities.
• Perspective and gratitude play a significant role in navigating business challenges.
• Taylor believes in treating employees well to foster a positive company culture.

In this episode, Travis Berryhill shares his inspiring journey as a serial entrepreneur, detailing his early influences, the challenges he faced in business, and the lessons learned along the way. From his childhood mentorship to his experiences with Don Aslett's Cleaning Centers and Hall Oil Company, Travis emphasizes the importance of perseverance, relationships, and a passion for business. He offers valuable insights on overcoming adversity, the significance of love and motivation in life, and the opportunities available for aspiring entrepreneurs.

Takeaways

• Travis was influenced by his grandfather's entrepreneurial spirit.
• He learned the importance of self-motivation and resilience through summer sales.
• Buying his first business was a risky but rewarding decision.
• Building relationships with lenders is crucial for business success.
• Overcoming challenges in business requires perseverance and adaptability.
• Travis emphasizes the importance of love and passion in life and business.
• There are always opportunities for growth and improvement in any business.
• Family support plays a vital role in entrepreneurial success.
• Negotiating better deals can significantly improve business margins.
• Travis believes that the next generation of entrepreneurs has immense potential.