Has your physical therapy practice hit a plateau?

Many practice owners get stuck around the $1M–$2M mark—not because they aren't great clinicians, but because their marketing hasn't evolved with their business.

In this episode of the Financial Beast Podcast, Eric Miller sits down with Neil Trickett, founder of one of the largest marketing firms serving physical therapy practices, to reveal the marketing systems that separate stagnant clinics from high-growth practices.

You'll discover:

• Why so many PT practices stop growing • The marketing strategies successful clinics use to scale • The patient acquisition metrics every owner should track • How patient reactivation drives long-term growth • Why your website should function as your best salesperson • What practice buyers look for before making an acquisition

If you're a physical therapist or healthcare practice owner looking to attract more patients, grow your practice, and increase its value, this episode is for you.

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#PhysicalTherapyMarketing #PracticeGrowth #HealthcareBusiness #FinancialBeastPodcast

CHAPTERS: 00:00 Why Most PT Practices Plateau 01:04 Meet Marketing Expert Neil Trickett 03:32 Marketing Evolves as Your Practice Grows 08:47 What High-Growth Clinics Do Differently 12:08 The Metrics Every Practice Should Track 13:01 The Power of Patient Reactivation 16:43 Understanding Patient Acquisition Cost 19:23 Avoiding Vanity Marketing Metrics 20:59 Why Your Website Matters More Than Ever 27:04 The Biggest Marketing Mistakes Practice Owners Make 31:50 What Buyers Want Before Acquiring a Practice 36:05 Final Marketing Advice for Practice Owners

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Want to schedule a free consultation? Visit www.econologics.com or call us at (727) 588-1540 or schedule directly at: https://hubs.li/Q03z6vvs0

Get Social With Us Website: https://www.econologicsfinancialadvisors.com LinkedIn: https://www.linkedin.com/company/econologics Facebook: https://www.facebook.com/econologicsfinancial Instagram: https://www.instagram.com/econologicsfinancialadvisors X / Twitter: https://x.com/FinancialBeasts Vimeo: https://vimeo.com/econologics

🔒 Disclaimer Econologics Financial Advisors, LLC (‘EFA’) is registered with the Securities and Exchange Commission as an investment advisor. (Such registration does not imply a certain level of skill or training.) EFA provides investment advisory services only in states where it is permitted to do so under state laws and only to the extent permitted thereby. This communication is not an offer to sell or effect any transaction in securities. Neither EFA nor its affiliates provide legal, tax or accounting advice. Please consult a qualified attorney or accountant. Results are not guaranteed and will vary depending on the specific circumstances of each individual and on other factors. Full disclosure: https://econologicsfinancialadvisors.com/legal-disclosures/

Most healthcare practice owners dream of growing — but very few talk honestly about what growth actually feels like. The 80-hour weeks. The burnout. The fear that scaling will break you before it pays off.

In this episode of the Financial Beast Podcast, Eric Miller sits down with Dr. Ashley Tuma, who did what most vets only talk about: she built a thriving 12-doctor veterinary practice — without sacrificing her sanity in the process.

She reveals the exact systems, hires, and mindset shifts that made it possible.

⏱️ TIMESTAMPS: 0:00 — The moment she knew she had to scale (or burn out) 2:30 — Why hiring more vets isn't the first move 6:45 — The leadership structure that runs without her 12:00 — Financial mistakes that almost derailed the growth 19:30 — How to delegate when "nobody does it like I do" 26:00 — The revenue model shift that changed everything 32:15 — Avoiding burnout: boundaries that actually stick 38:40 — What she'd tell her younger self 44:00 — Eric's key takeaways for practice owners

📌 ABOUT ECONOLOGICS FINANCIAL ADVISORS We help healthcare practice owners take control of their finances, build wealth, and exit strong. Your practice isn't just a business — it's your greatest wealth-building asset.

🔔 Subscribe for more expert-led financial strategies for practice owners.

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Want to schedule a free consultation? Visit www.econologics.com or call us at (727) 588-1540 or schedule directly at: https://hubs.li/Q03z6vvs0

Get Social With Us Website: https://www.econologicsfinancialadvisors.com LinkedIn: https://www.linkedin.com/company/econologics Facebook: https://www.facebook.com/econologicsfinancial Instagram: https://www.instagram.com/econologicsfinancialadvisors X / Twitter: https://x.com/FinancialBeasts Vimeo: https://vimeo.com/econologics

🔒 Disclaimer Econologics Financial Advisors, LLC (‘EFA’) is registered with the Securities and Exchange Commission as an investment advisor. (Such registration does not imply a certain level of skill or training.) EFA provides investment advisory services only in states where it is permitted to do so under state laws and only to the extent permitted thereby. This communication is not an offer to sell or effect any transaction in securities. Neither EFA nor its affiliates provide legal, tax or accounting advice. Please consult a qualified attorney or accountant. Results are not guaranteed and will vary depending on the specific circumstances of each individual and on other factors.

Full disclosure: https://econologicsfinancialadvisors.com/legal-disclosures/

Most healthcare practice owners spend decades building wealth—but very few prepare their children to manage it. In this episode of the Financial Beast Podcast, Eric Miller sits down with Nathan Shields—father of seven, former physical therapy practice owner, and founder of the Private Practice Owners Club—to tackle two critical topics for healthcare entrepreneurs.

📌 PART 1: Teaching Kids About Money Nathan shares how he and his wife built "moneywise" into their family values, the real conversations they have with kids ages 13–27, and why letting children make small money mistakes early prevents big ones later. If you've ever wondered how to raise financially responsible kids while running a demanding practice, this conversation is for you.

📌 PART 2: Practice Metrics That Actually Matter Nathan unveils Pulseboard, his new KPI dashboard for physical therapy practice owners. Learn which metrics drive profitability (and which are vanity), why over-the-counter collections are the fastest cash-flow fix, and the employee compensation ratio that separates thriving practices from struggling ones. Plus: details on the PO Club Conference 2026 in San Antonio.

⏱️ TIMESTAMPS 0:00 – The money conversation most healthcare parents avoid 2:15 – Nathan Shields intro & why he's qualified to talk family + finances 5:00 – The Shields family "moneywise" value 8:30 – Teaching kids to produce: when & how 13:15 – Letting kids make money mistakes 17:45 – Living trusts & estate planning for practice owners 22:00 – Why Nathan's six sons chose trades over college 27:30 – Introducing Pulseboard: the KPI dashboard for PT owners 32:00 – The metrics that actually drive practice profit 38:00 – PO Club Conference 2026 details

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Want to schedule a free consultation? Visit www.econologics.com or call us at (727) 588-1540 or schedule directly at: https://hubs.li/Q03z6vvs0

Get Social With Us Website: https://www.econologicsfinancialadvisors.com LinkedIn: https://www.linkedin.com/company/econologics Facebook: https://www.facebook.com/econologicsfinancial Instagram: https://www.instagram.com/econologicsfinancialadvisors X / Twitter: https://x.com/FinancialBeasts Vimeo: https://vimeo.com/econologics

🔒 Disclaimer Econologics Financial Advisors, LLC (‘EFA’) is registered with the Securities and Exchange Commission as an investment advisor. (Such registration does not imply a certain level of skill or training.) EFA provides investment advisory services only in states where it is permitted to do so under state laws and only to the extent permitted thereby. This communication is not an offer to sell or effect any transaction in securities. Neither EFA nor its affiliates provide legal, tax or accounting advice. Please consult a qualified attorney or accountant. Results are not guaranteed and will vary depending on the specific circumstances of each individual and on other factors.

Full disclosure: https://econologicsfinancialadvisors.com/legal-disclosures/