Getting comfortable with being real (not fake) on social media is necessary for business success when you're a solopreneur. Choosing a focus or topic for your posts is the best starting point, and although this sounds simple, it is a HUGE challenge for most women in business.

In this episode Vera & Lyndsie, Co-Founders at fempreneurs.ca, share answers to the top two marketing questions from this past month in the Fempreneurs Community:

1. Does sharing stories about my life that relate to my business really work as a marketing strategy?

2. How do I kick my emotions out of the drivers seat of my business?

Hello and welcome if you're new to the Fempreneur Podcast. We’re Vera and Lyndsie. Our community and coaching makes it easier for you to follow your heart while avoiding common pitfalls like over-thinking and perfectionism. We know from experience that having a team of supportive, like-minded women makes ALL THE DIFFERENCE.

Perhaps this sounds familiar…"Ever since I started my business, I’ve been constantly second guessing myself.
My impatience has me jumping from idea to idea - never doing anything consistently long enough to know what works.
I have no one to bounce my ideas off of.
All my friends have jobs and think I’m nuts for not wanting a ‘steady paycheck’.
My mom keeps telling me to just go get a job.”

We felt the same way, so we built the communities we needed.

Everything we do and offer is so that no woman has to stay in the lonely solopreneur phase.

We found each other while following our hearts to empower women entrepreneurs. Then we became business partners. Here's the rest of the story...

“Lyndsie started the YYC Fempreneurs Community in 2019, which is how she met Vera, who ended up hiring Lyndsie to help her with her marketing strategy. Vera felt called to start a community of support for women solopreneurs, which eventually became the Fempreneurs Success Collective.
After getting to know each other for two years, we began co-creating events for Fempreneurs. We made the exciting decision to combine our coaching expertise and communities so we can help more women like YOU build a profitable and fulfilling business.”

Today (in 2026) the YYC Fempreneurs Success Collective is Calgary's top membership community for women solopreneurs who want their very own girl gang. These are the women you turn to when you need honest & valuable feedback about your business ideas, offers and marketing.
Sign up to start getting all the membership perks TODAY inside our members-only app.

Keep reading to learn about the other ways we support Fempreneurs…

BUSINESS & MARKETING COACHING WITH LYNDSIE & VERA

If you’re done with calling your business a “side hustle”, or “just an idea”,

Apply for E2E School (Employee to Entrepreneur).

If you’re ready to bust through to the next income and fulfillment level in your business,

Join us in our weekly Mastermind.

If you want to stop jumping from idea to idea and have a rock-solid plan to follow,

Book a private CEO coaching session at a time that works for you.

Follow on Instagram @fempreneurland

This episode will shift your mindset to help women solopreneurs:

1. niche-down your business

2. silence that inner voice that is TOO CAUTIOUS.

I loved this interview with Tracy because she reminded me that we have the answers within us. But hearing those answers - the TRUTH - takes practice and setting aside intentional time.
Tracy shares the best way for busy Fempreneurs to do this - take a listen!
Connect with Tracy on Instagram @tracyfieldscounselling and visit her website to learn more about how she helps highly sensitive people: tracyfieldscounselling.com

Marketing visibility confidence starts with CLARITY. In this episode we answer 2 of the questions we received from the Fempreneurs in our community this month:

1. How do I do a post on Instagram?

2. How to I start niching down my business?

If you're new to the Fempreneur Podcast, hello and welcome! Together with my business partner Vera ‪@createyourbestchapter‬ we help women solopreneurs create better marketing and more profit through our community and coaching. We are both passionate about making it easier for Fempreneurs to follow their heart and stay the course with support from real, live human women.Following our hearts is what led each of us to start our business and to build our communities. Lyndsie started the YYC Fempreneurs Community in 2019, which is how she met Vera, who ended up hiring Lyndsie to help her with her marketing strategy. Vera felt called to start a community of support for women solopreneurs, which eventually became the Fempreneurs Success Collective.After getting to know each other for two years, we began co-creating events for Fempreneurs. We made the exciting decision to combine our coaching expertise and communities so we can help more women build their dream businesses. We’d love to welcome you inside our community and mastermind if you're not a member yet.Here's what you get in the first 30 days:⚡️Access to our Private Members-Only Group Chat (50+ women entrepreneurs)⚡️Advertisement in our bi-monthly Community Event Showcase email - 500+ female entrepreneurs will see your upcoming event and/or free gift/lead magnet!⚡️One in-person event every month in Calgary from 1-3pm. Enjoy yummy food and meaningful conversations with other women who are growing businesses - just like you!Sign up at yycfempreneurs.com!