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The Edward Show

The Edward Show

Von: Edward Sturm
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Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.2026 Management & Leadership Marketing & Vertrieb Täglich Ökonomie
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  • Google's AI Content-Killing Algorithm Is Coming (15-Year Recovery Expert Explains)

    Google's AI Content-Killing Algorithm Is Coming (15-Year Recovery Expert Explains)
    Oct 21 2026
    E1204: Google is heading toward an algorithm designed to target AI-generated content, according to Kristine Schachinger, an SEO and Google penalty recovery specialist with 15 years of recovery experience. Google's John Mueller liked her public prediction that recent spam updates are testing the approach. Kristine joins me to explain what she thinks Google is preparing, what she's seeing on sites hit by spam updates, and how businesses should protect their rankings before the next major update. In this episode: - Why Kristine predicts an AI content-focused algorithm in the next 6-8 months. - How repeated AI-generated content could contaminate the training data behind Google's AI systems. - Why Kristine refuses to publish AI-written content for clients, even when the content initially ranks. - A client whose writers used AI without the owner's knowledge: Google lifted the manual spam action in seven days, but the site still hadn't recovered a year later. - Why ranking AI content often survives for months before Google's quality systems fully evaluate it. - What to do if your site already has hundreds of AI-written pages: don't delete everything; rewrite weak sections in stages and measure the results. - What Kristine noticed during Google's September 2026 spam update, and why she thinks Google is escalating its response to AI content. - How to spot indexing problems in Google Search Console, including "Crawled - currently not indexed" and "Discovered - currently not indexed." - Why a site that stops ranking for its own brand name needs an immediate technical and penalty investigation. - Kristine's theory that Google's Helpful Content Update mistakenly hit legitimate sites that resembled affiliate spam. - How rebuilding links, improving content, and strengthening brand signals affect recovery after a major traffic collapse. - Why H1s, descriptive headings, image alt text, entity relationships, and accessibility matter for search engines and AI agents. - How a JavaScript error made hundreds of pages appear blank to Googlebot even though visitors could load them. - How spammers exploited indexable internal search pages on a major e-commerce site, forcing a review of 300,000 URLs and triggering a manual action just before Black Friday. - Why Kristine starts recovery audits with crawling, rendering, indexing, and Core Web Vitals before working on content. - Her take on AI Overviews, neural matching, and why "GEO" is still SEO. Kristine also explains how she recovered sites from Penguin penalties, what Google means when its systems "lose faith" in a website, and why a lifted penalty doesn't guarantee that traffic will return. ⭐️ Kristine Schachinger on LinkedIn - https://www.linkedin.com/in/kschachinger-seo/ ⭐️ Webcology podcast on Spotify - https://open.spotify.com/show/4igLPEdtHFuMaaaT8eJFuf ⭐️ Webcology podcast on Apple Podcasts - https://podcasts.apple.com/us/podcast/webcology/id280183059 ⭐️ Webcology podcast website - https://redcircle.com/shows/webcology 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 AI Content Crackdown 02:07 Model Collapse Explained 04:01 SEO Origins Story 06:19 Why Ban AI Content 08:05 Penguin Fallout Lessons 10:44 Training Data Ethics 14:27 Watermarking And SynthID 15:46 When AI Content Gets Hit 18:39 Entities And Cosine Relevance 22:36 Headers And Accessibility 26:20 Manual Actions Recovery 30:09 Crawled Not Indexed Signals 35:07 Behavior Signals And Navboost 39:13 Google Watches SEOs 42:53 Google Tracks Everything 43:52 Google Plus Identity Era 45:03 Author Myth Explained 47:10 Fake Bios and Personas 47:54 Penguin Recovery Case Study 48:57 Alt Text Done Right 52:40 HouseFresh HCU Comeback 53:45 Why HCU Broke Sites 56:27 Brand Queries and Suppression 01:02:02 Hidden Gems and UGC Shift 01:04:20 AI Overviews and Neural Matching 01:06:27 2026 Spam Update AI Focus 01:11:30 Big Brands vs Small Sites 01:17:27 How Google Measures Quality 01:22:11 Why GEO Is Made Up 01:26:58 AI Search Is Still Search 01:28:14 Why GEO Is Misleading 01:30:07 Brand Signals That Help LLMs 01:31:40 Write Clear Structured Content 01:33:49 AI Traffic And Breadcrumbing 01:35:02 Technical SEO First Always 01:36:50 Core Web Vitals Drops Hurt 01:38:54 Hidden Rendering Failures 01:40:45 Indexable Search Spam Attack 01:46:19 Lock Down Search Pages 01:47:46 300 Percent Growth From Tech Fixes 01:51:15 Why Push Button Audits Fail 01:53:08 Diagnosing Traffic Losses 01:57:50 Tools For Content Versus Tech 01:59:31 Where To Find Christine 02:00:40 Podcast Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #webdevelopment #seopodcast
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    2 Std. und 2 Min.
  • The Local SEO Tricks Google Hasn't Caught Yet (Bodhi Gallo)

    The Local SEO Tricks Google Hasn't Caught Yet (Bodhi Gallo)
    Oct 20 2026
    E1203: Bodhi Gallo reveals the local SEO tactics he's using to rank businesses on Google Maps, including strategies he believes Google hasn't caught up with yet. Bodhi grew a dumpster rental business to roughly $750,000 in annual revenue through local SEO before selling it. Today, he runs a 60-person SEO agency serving home service businesses. We break down his most aggressive strategies, including how he got a brand-new business into Google Maps' top 3 in just 24 hours. We cover: - How Bodhi reached Google Maps' top 3 in 24 hours with an exact-match domain, matching Business Profile, and almost no competition. He expects the site to generate roughly $200,000 in extra profit for his dad this year. - Why keyword-rich business names outrank competitors with far more reviews, and whether Google will crack down. - How he creates multiple Google Business Profiles for different services and locations without triggering suspensions. - Why exact-match domains still rank, including domains targeting individual neighborhoods. - How he structures location pages, Google Maps embeds, and internal links across multiple service areas. - How he gets backlinks through vendors, reciprocal links, local publications, and private blog networks. - Why youth sports sponsorships, chambers of commerce, and business partners make strong local link sources. - The private link-exchange network his team is building across roughly 8,000 websites. - Why review velocity matters, plus tactics involving paid reviews and customer incentives - Why Apple Maps, Yelp, Facebook, and business directories affect local SEO and AI recommendations. - How to inspect ChatGPT and Gemini's sources, then earn mentions from websites they cite. - How LinkedIn articles rank for local service keywords and occupy additional Google results, even when the posts contain AI-generated content. - How he optimizes Google Local Services Ads with fast phone answers, at least 10 new photos a week, and a steady flow of reviews. - Why branded searches matter and how Facebook ads and short-form videos generate more of them. - How to uncover valuable keywords like "EV charger installation near me" and "metal roofing." - Why mass-producing AI location pages creates indexing problems, and how he expands sites gradually. - How he handles "Crawled - currently not indexed" pages and decides when to rewrite content. - How he'd spend a local business's first $1,000 monthly SEO budget on links, citations, pages, and review tools. - Why programmatic SEO is overrated while posting real business videos across Instagram, TikTok, Facebook, LinkedIn, and YouTube is underrated. We also discuss Google Maps driving-direction manipulation, Google Business Profile posts, AI content, the future of on-page SEO, and which tactics Google might target next. Bodhi's takeaway: Target services that generate revenue, build focused pages, establish a legitimate local presence, earn reviews and backlinks, and build a brand. ⭐️ Bodhi Gallo on LinkedIn - https://www.linkedin.com/in/bodhigallo/ ⭐️ Bodhi Gallo on 𝕏 - https://x.com/irentdumpsters ⭐️ Bodhi Gallo on Instagram - https://www.instagram.com/bodhigallo/ ⭐️ Bodhi Gallo on YouTube - https://www.youtube.com/@Bodhigallo ⭐️ Bodhi Gallo's agency, Stryker Digital - https://stryker-digital.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Meet Bodhi Gallo 00:20 Scaling and Exit Story 00:41 Multiple GBP Playbook 02:23 Backlinks and PBN Tactics 04:17 Service Pages After HCU 04:42 Keyword Stuffed Names 07:22 Exact Match Domains Setup 09:06 Neighborhood EMD Strategy 12:13 Trade Operator Advantage 14:00 Hiring Stallions 16:46 SEO Origin Story 18:45 Roofer Ranking Blueprint 21:32 Apple Maps and Citations 24:17 LSA Optimization Tips 25:54 Creative Link Building 32:47 Social Alpha and Events 38:35 AI Sites and Indexing 41:38 Vanity Traffic vs Revenue 43:31 High Intent SEO Wins 44:22 Finding Keyword Gaps 46:19 Local SEO Keyword Process 46:57 Review Generation Tactics 49:17 Review Velocity Strategy 50:50 Authority Links And Indexing 51:49 Multi Location Page Structure 54:52 Branded Search Growth 58:17 GBP Non Negotiables 01:00:05 Driving Directions Debate 01:03:11 GBP Posts And AI Visibility 01:04:36 Citations And Parasite SEO 01:09:39 Programmatic SEO Reality 01:12:11 Mentors And Paid Access 01:14:42 Future Proof Local SEO 01:16:56 AI Content And Social Posting 01:19:35 Spending 1000 On SEO 01:22:49 Overrated Vs Underrated 01:27:10 Closing And Where To Find The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #localseo #googlebusinessprofileoptimization #searchengineoptimization #seo
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    1 Std. und 28 Min.
  • How to Get AI to Name You the Top Expert in Your Niche

    How to Get AI to Name You the Top Expert in Your Niche
    Oct 19 2026

    E1202: AI is turning self-promotion into recommendations. People are calling themselves the top expert in their niche on LinkedIn, in press releases, and on their own websites. Google's AI Overviews then repeat those claims and cite the original posts as evidence.

    I break down real examples from the competitive SEO industry and show how to use these tactics to get AI to associate your name or business with the searches that matter.

    Here's what I cover:
    - How Pedro Dias called himself the world's most renowned AI visibility expert in a LinkedIn post, and Google's AI Overview repeated the claim hours later.
    - Why starting a LinkedIn post with your target search phrase puts that language in the page title, URL, and meta description.
    - How a relevant LinkedIn profile, established posting history, followers, and backlinks strengthen a post's chances of ranking.
    - How Zeeshan Yaseen got Google's AI to call him a leading LLM SEO expert by distributing a press release through GlobeNewswire that appeared on Yahoo Finance.
    - How that Yahoo Finance release continued appearing in AI answers months later, with backlinks to the release contributing.
    - The three press release approaches: a strong placement with backlinks, a strong placement without backlinks, and recurring lower-cost releases.
    - What an $80 AB Newswire release gets you versus a more expensive Yahoo Finance placement, plus the $500-per-year package for 83 releases mentioned in the episode.
    - How David Quaid published a "Who Is the King of SEO?" article on his own website, then appeared in Google's AI Overview as the person associated with that title.
    - How matching your target phrase in the page title, H1, URL slug, and beginning of the first sentence makes the page relevant to the query.
    - How self-promotional "best of" listicles work to put your own business at number one.
    - How you should publish only a handful of these listicles, disclose your connection, give competitors fair coverage, and avoid exaggeration.
    - How to combine an on-site listicle, a press release, social posts, and backlinks so several sources reinforce the same claim.

    The larger point: You don't need to wait for someone else to call you the leading expert. You need relevant pages, strong platforms, and a consistent claim that search engines can find.

    ⭐️ Source article - How to Get AI to Recommend You as the Expert - https://edwardsturm.com/articles/how-to-get-ai-to-recommend-you/

    💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

    00:00 AI Makes You Famous
    01:14 LinkedIn Claim Hack
    02:44 Press Releases That Stick
    05:10 Your Website Crowns You
    06:24 Self Promotional Listicles
    07:45 Stack Tactics Together
    08:46 Wrap Up

    The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

    #generativeengineoptimization #answerengineoptimization #searchengineoptimization #onlinereputationmanagement
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    11 Min.
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