The Digital PR Podcast Titelbild

The Digital PR Podcast

The Digital PR Podcast

Von: Propellernet
Jetzt kostenlos hören, ohne Abo

The Digital PR Podcast is your essential podcast for all things digital PR. Join Propellernet’s very own Louise Parker and Steve Baker as your hosts who will be chatting with a variety of guest speakers and top industry experts. Make sure to tune in every month for the latest trends, expert insights, and actionable tips for all things PR. We can’t wait for you to join the conversation.

Propellernet 2025
Marketing & Vertrieb Ökonomie
  • #43 The Future of PR: Trust, Inclusion and Industry Unity with Sarah Waddington
    Apr 30 2026

    Steve and Lou are joined by Sarah Waddington CBE, CEO of the PRCA, the world's largest professional body for PR, public affairs and communications. Sarah shares her vision for unifying the PR industry, from breaking down the divide between digital and traditional PR to tackling fake experts, class barriers and gender inequality. She also unpacks the PRCA's new definition of PR, reflects on her debate with Sir Martin Sorrell, and shares her honest take on what AI means for practitioners.

    00:00 - Introduction / What is PR?

    01:22 - The PRCA's Mission and 2026 Priorities

    04:59 - How PRCA Membership Works

    06:39 - Fake Experts and the Case for Industry Standards

    10:48 - Bridging the Digital and Traditional PR Divide

    14:42 - AI and the Future of Junior PRs

    18:03 - Gender, Diversity and PR's Inclusion Problem

    25:55 - Debating Sir Martin Sorrell and Redefining PR

    36:03 - AI: Opportunity or Threat?

    39:57 - The CBE

    43:04 - Who's Exciting in PR Right Now?

    Check out the full transcript here.

    About the Digital PR Podcast

    Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

    To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

    The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.

    To check out our socials and other useful links click here.

    Mehr anzeigen Weniger anzeigen
    44 Min.
  • #42 AI and the Future of Journalism with Harriet Meyer
    Mar 19 2026

    Steve and Lou are joined by journalist, editor and AI trainer Harriet Meyer to unpack what AI is actually changing in newsrooms, PR teams and editorial workflows. From research and analysis to campaign planning, disclosure, trust and responsible use, Harriet shares where AI is genuinely useful, where it is mostly noise, and why human judgement still matters more than ever. If you're working in PR, media or content and trying to work out where AI fits into your day-to-day, this episode is a great place to start.

    Check out Harriet's AI for Media newsletter.

    00:37 – What has actually changed in journalism?

    03:04 – Spotting AI early

    05:21 – Excitement, fear and scepticism

    09:17 – Where AI is genuinely useful right now

    12:18 – Tool overwhelm and where to start

    16:45 – Better use cases for agencies and teams

    23:34 – The biggest risks of AI misuse

    35:31 – Where humans still outperform AI

    Check out the full episode transcript here.

    About the Digital PR Podcast

    Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

    To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

    The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.

    To check out our socials and other useful links click here.

    Mehr anzeigen Weniger anzeigen
    42 Min.
  • #41 How AI Is Changing the Journalist–PR Relationship with Rosie Taylor
    Feb 19 2026

    Lou and Steve are joined by freelance journalist Rosie Taylor to discuss how AI is reshaping the relationship between PRs and journalists. They explore the rise of AI-generated content, fake experts and increased verification pressures in newsrooms, alongside what this means for trust, pitching and media relations. Rosie shares what makes a pitch stand out, why exclusives and relevance matter, and how relationships are now built through strong stories rather than schmoozing. They look at responsible uses of AI in PR, the importance of audience-first storytelling, and why authenticity and human connection are becoming the industry’s strongest differentiators.

    00:00 The Evolving Relationship Between Journalists and PRs

    02:53 Navigating AI in Journalism

    12:07 Leveraging AI for Better Storytelling

    14:44The Future of Journalism and AI

    24:13The Challenges of Authenticity in Journalism

    29:00 Transparency in AI Usage for PR Professionals

    32:20 The Impact of Fake Experts on Journalism

    39:46 The Human Element in PR and Journalism

    Check out the full transcript here.

    About the Digital PR Podcast

    Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

    To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

    The Digital PR Podcast is brought to you by Propellernet and sponsored by CoverageBook. You can also watch on YouTube as a video podcast.

    To check out our socials and other useful links click here.

    Mehr anzeigen Weniger anzeigen
    43 Min.
adbl_web_anon_alc_button_suppression_c
Noch keine Rezensionen vorhanden