Spring has officially arrived—and with it, new rhythms, fresh perspectives, and an in-person reunion. In this episode, Jess and Bryn catch up in Vancouver and talk through the evolving layers of entrepreneurship, from the spontaneous to the strategic.

We’re talking:

• Building connections and recognizing different types of luck
• How they’re navigating financial systems and bookkeeping
• Event strategy: finding the right balance between presence and purpose
• The power (and pressure) of perception in marketing
• The tension between sustainability and consumer behaviour

If you’re building something of your own—or just feeling the shift into a new season—this episode is worth a listen!

This week, we’re taking a closer look at two things shaping the way we build right now: how we show up in front of others, and how we take care of what’s happening behind the scenes.

From influencer marketing to energy audits, we’re unpacking the balance between visibility and sustainability. We talk through shifting approaches to promotion, community-building, and growth strategy in an unpredictable climate—and what it takes to stay aligned through it all.

Also in the mix:

• Navigating the changing landscape of influencer partnerships
• Doing less but better: how energy audits are shaping our routines
• Finding clarity in how we define goals
• Honouring personal values in the way we spend time and money

If you’re in a season of reevaluating what’s worth your energy, this conversation might just resonate.

What do retail pivots, sleep hygiene, and award recognitions have in common? They’ve all been top of mind lately—and in this episode, we’re talking through every layer.

From unexpected wins to navigating the complexities of funding opportunities and international markets, we’re unpacking what growth really looks like behind the scenes. We also get into the evolving realities of retail, the challenges of hiring, and how we’re learning to stay grounded in the middle of it all.

Also on the table:

- The power of meaningful connections

- Traveling for growth (and for awards)

- Burnout and identity checks

- Creating non-negotiable routines—especially at night

If you’ve been feeling the tension between ambition and burnout, this one might land in just the right place.