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The Content Byte

The Content Byte

Von: Rachel Smith and Lynne Testoni
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 The Content Byte is a podcast for freelance writers, copywriters, journalists and content strategists who use their words to make money. Hosted by Rachel Smith and Lynne Testoni, we bring you fabulous guests, no-fluff tips and tactics to help you make the most of your freelance business. New episodes drop every Monday morning wherever you pick up your podcasts.This content is copyright and the property of Rachel Smith and Lynne Testoni. Erfolg im Beruf Marketing & Vertrieb Ökonomie
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  • BEST OF 2025: Helen Dehen on investing in your business to gain confidence and earn more

    BEST OF 2025: Helen Dehen on investing in your business to gain confidence and earn more
    Jan 19 2026

    In another of our podcast summer series, we revisit a great episode with communications consultant and writer Helen Dehen, talking about her commitment to upskilling herself and the many courses she has done - which have helped to drive her business and profitability.

    During our chat, Helen talks about her early career in TV journalism and her move to freelancing when her twins were born. She shares some of the courses she did in the the early days and how they positioned her to build a strong and successful freelance writing business.

    Helen talks about:

    • The value of investing in professional development and networking
    • How it gave her confidence in the early days of freelancing
    • What the return on investment has been with some of the courses she has done
    • Her experience with continuous learning, sharing insights from her experiences with various courses, conferences, and coaching programs
    • Her favourite courses and what she wouldn't do again

    Connect with Helen via her website: https://www.hydoralane.com.au/

    or via LinkedIn: https://www.linkedin.com/in/helen-dehen/

    Find Rachel www.rachelsmith.com.au

    Find Lynne www.lynnetestoni.com

    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co
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    40 Min.
  • BEST OF 2025: Lucie Robazza on 5 micro-habits to prioritise your health

    BEST OF 2025: Lucie Robazza on 5 micro-habits to prioritise your health
    Jan 11 2026

    In the last of our summer series of the podcast, featuring our most popular episodes of 2025, Rachel and Lynne discuss essential health habits for freelancers with guest Lucie Robazza.

    Lucie, a certified health coach and personal trainer, shares practical tips on:

    • Incorporating simple exercise routines • The importance of protein-rich diets • How to maintain good posture for productivity and long-term health • How good health can make you more efficient - and make more money • Quick and healthy snack ideas The episode covers habit-building techniques, such as micro habits, and emphasises the significance of sunshine and hydration in everyday routines. Perfect for writers who spend long hours at their desks looking to improve both their physical well-being and business performance. Her methods are easy, achievable and shame-free. Download Lucie's free 5-day challenge, https://www.strenxia.com/writer-reset Connect with Lucie via her website: https://www.strenxia.com/ Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co
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    42 Min.
  • BEST OF 2025: Conquering LinkedIn and finding clients with Rebecca Cofrancesco

    BEST OF 2025: Conquering LinkedIn and finding clients with Rebecca Cofrancesco
    Jan 4 2026

    Continuing our summer series of our most popular episodes of the last year, we are sharing a great chat from early 2025 with content strategist and LinkedIn mentor Rebecca Cofrancesco.

    Beck talks about how to make LinkedIn work for you, how to find clients and why she started a local business meet-up group.

    During our chat, we talk about: • Why she started freelancing • Her new LinkedIn newsletter and why she started it • How her newsletter has informed (and changed) her LinkedIn strategy • Why she has two newsletters • Her favourite client-finding strategies • How to get out of the feast or famine cycle • Why meeting in person is better than online in terms of building relationships Connect with Beck via her website: https://marketinggoodness.com.au/ Or follow her on LinkedIn: https://www.linkedin.com/in/rebecca-cofrancesco-marketing-goodness/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co
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    55 Min.
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