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  • S1E21 - Friction and Pizza
    Nov 16 2025

    In episode 21 of "Cognition Drift," Joe Fletcher is joined by 10X founder, Robert Ziky to focus on user experience in digital applications. Throughout the discussion, they look at the difference between application usability, user stickiness, and the impact of privacy concerns on user engagement. Robert starts the conversation by sharing his switch from using Kareem to Talabat for food delivery, igniting a broader discussion on what creates friction in user experience. The dialogue then shifts towards a more profound topic concerning the development of AI technologies that cater specifically to Middle Eastern users. They discuss the potential and challenges of creating an Arabic language AI model that understands and respects cultural nuances and dialectical variations within the Arab world. This part of the conversation highlights the importance of culturally aware AI systems that can genuinely resonate with local users' needs and expectations. Furthermore, Robert and Joe touch upon the implications of AI personality and its adaptability based on user interaction context. Whether you're a tech enthusiast, developer, or just curious about the future of AI, join Robert and Joe as they unpack these complex topics with insightful observations and relatable anecdotes.

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    36 Min.
  • S1E20 - Why not automate everything?
    Nov 16 2025

    In this episode of "Cognition Drift," hosts Andrew Dunbar and Joe Fletcher look at project estimations and how we can use AI in streamlining workflows, particularly. The duo also explores the potential of AI to revolutionize the way digital solutions are crafted, discussing how established components from a design system could be dynamically assembled by AI to produce hundreds of screens efficiently. Thus reshaping the role of designers towards verifying outputs and focusing on enhancing key user experiences. They speculate on how emerging technologies might integrate more deeply into our daily digital interactions, potentially transforming basic operational models across industries.

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    43 Min.
  • S01E19 - Jump Rope at the airport
    Oct 19 2025

    In this episode of "Cognition Drift," hosts Andrew Dunbar and Joe Fletcher dive into the peculiarities and unexpected challenges of international travel, and the oddities of travel regulations across different countries.


    The discussion transitions into a broader dialogue beyond dealing with airport authorities, and peculiar international checkpoints and into the implications on personal privacy, design differentiation, pitching to clients and the differences in product design versus service companies. What does this mean in the evolving world of Digital Transformation for both consultancies and brands looking to stay ahead of the curve?

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    41 Min.
  • S01E18 - What Nonsense Are You Drinking This Week?
    Oct 19 2025

    Join hosts Andrew Dunbar and Joe Fletcher as they look at the evolving landscape of technology, work culture, and AI's impact on strategic decision-making. Episode 18 offers listeners a blend of personal anecdotes and professional insights that make for a compelling discussion.


    Andrew talks about his visit to the Infosys campus in Bangalore. Joe contrasts this with his time in Hyderabad, sparking a conversation on how different environments can influence work habits and productivity.


    The discussion quickly pivots to the essence of adding value in a hyper-busy world, emphasizing the importance and the common pitfalls of modern meeting culture, such as unnecessary attendees and lack of clear agendas, which often lead to inefficiency.


    Tune in to "Cognition Drift" for this and more discussions that challenge the conventional, explore new perspectives, and redefine what it means to be productive in the modern world.

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    41 Min.
  • S01E17 - Chaos and Coffee
    Oct 19 2025

    In episode 17 of "Cognition Drift," hosts Andrew Dunbar and Joe Fletcher embark on a meandering exploration of artificial intelligence, and the seemingly mundane moments that encapsulate life's chaotic essence. The conversation kicks off with a casual chat about their morning routines involving exotic coffees and energy drinks, setting the stage for a deeper dialogue on how everyday intricacies intertwine with broader technological themes.


    As they delve into the topic, Andrew and Joe discuss the implications of AI in both personal and professional realms, then shifting towards practical applications of AI in consulting, where both speakers, drawing from their rich backgrounds in the field, critique the current state of AI implementations in business. They ponder the potential shift from efficiency-driven applications to creations that could enhance personal and communal experiences, suggesting a future where AI could personalize interactions to unprecedented levels, weaving digital and real-world experiences seamlessly.


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    36 Min.
  • S01E16 - Scarcity in a World of Abundance
    Oct 19 2025

    In this episode Joe Fletcher and Andrew Dunbar take a look at value creation in the age of artificial intelligence and digital proliferation. "In a world where AI can produce infinitely, what truly holds value?" This inquiry sets the stage for a thought-provoking conversation about the nature of scarcity and abundance. Throughout the episode, Andrew and Joe explore how value is perceived and created in different fields, from digital product design to live experiences like sports and arts. Tune in to this engaging episode of "Cognition Drift" to explore how we might navigate a future where the lines between digital abundance and human-crafted scarcity blur, creating new paradigms for value and meaning in our lives.

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    37 Min.
  • S01E15 - The Barista Dilemma
    Sep 13 2025

    In episode 15, Andrew Dunbar and Joe Fletcher discuss the nuances of craftsmanship, user experience design, and the impact of AI on industry standards. The conversation kicks off with a mundane chat about the importance of skill and dedication, regardless of the profession. Andrew and Joe use the barista's role as a metaphor to discuss broader themes in technology and design. They question whether the democratization of tools through AI leads to a dilution of quality, drawing parallels between a barista mastering their craft and a designer or coder honing their skills. The talk focuses on how businesses often aim for 'good enough' rather than striving for excellence and later, ethical considerations in AI and data usage, reflecting on how technology often advances at the expense of smaller players and less protected regions. The takeaway message is to think about the value of excellence in a world that often settles for convenience.

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    35 Min.
  • S01E14 - If Cotton Candy was a Robot
    Sep 3 2025

    In this episode of "Cognition Drift," Andrew and Joe again poke around in the evolving landscape of user experience design and the integration of AI in design tools.

    Episode 14"If Cotton Candy Was a Robot" ranges from the innocuous beginnings of different energy drinks to the how AI is influencing design practices.

    The conversation discusses losing traditional skills due to the increasing reliance on AI, prompting a broader debate on technological dependence versus enhancement. How the notion that AI could lead to "learned helplessness," comparing it to how reliance on GPS has affected spatial awareness skills. They explore the role of AI in automating layout designs in tools like Figma, and how it impacts the quality of organizational output in design.

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    25 Min.